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DESI MASALA (Indian Spice)
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Desi Masala

Mar 22, 2016

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Vatsa Heera

Magazine cover, article spreads ,and app design for Desi Masala. In a popular Indian local language (Hindi), Desi means Indian and Masala means Spice.
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Page 1: Desi Masala

DESI MASALA(Indian Spice)

Page 2: Desi Masala

HEA

LTH / N

UTRITIO

N

FOOD

TRAVEL

CU

LTU

RE

Healthy eating1. Diabet ic Liv ing - Diabet ic Liv ing magazine is wri t ten for consumers and

their fami l ies l iv ing with diabetes. Diabet ic Liv ing magazine addresses a var iety of l i festy le and health concerns, medical breakthroughs, health and nutr i t ion advice and recipes.

2. Cooking Light - Cooking Light magazine has scores of del ic ious, nutr i-t ious recipes in every issue.

3. Eat ing Wel l - Eat ing Wel l is the only magazine that shows you how to blend good taste with good health to help you get stronger, s l immer, happier and healthier than you ever dreamed possible!

4. Good Health - is an Austral ian health and l i festy le magazine for people with a healthy att i tude to l i fe! Good Health is informat ive, up-to-date, relevant to women’s l ives and entertaining. Packed with informat ion – cutt ing edge medical advances, psychology, relat ionship, kids, food, beauty and much more to empower you to do something POSITIVE to enjoy a long and healthy l i fe.

5. Clean Eat ing - explor ing the mult i tude of health and nutr i t ional benef i ts that can be yours when you subscr ibe to a clean l i festy le. In every way, clean eat ing is al l about consuming whole food in i ts most natural state, or as close to i t as possible. Taking a creat ive yet doable approach to cooking, you’ l l f ind i t easy to enhance the natural f lavors of any meal without compromising the integr i ty of your food.

Food1. Banglore Food Lovers - India’s Bi-monthly magazine on eat ing out,

eat ing in, restaurant reviews, recipes, prof i les, and lots more 2. Good House Keeping - India’s magazine talk ing about di f ferent con-

cepts l ike foods & recipes, home & organiz ing, diet & health,beauty,-fami ly & relat ions.

3. Tandoori - UK’s magazine with art ic les by key decis ion-makers, owners, managers, chefs, journal ists and other members of the food industry.

4. Food Service - India’s magazine, Food Service del ivers the news and trends that shape the Indian food Service industry, whi le offer ing inspi-rat ion to anyone with a stake in foodservice.

5. Grahlaxmi - India’s monthly magazine cover ing al l aspect of feminine psyche, beauty t ips, f i lm news, relat ionships, travel, and women’s makeup t ips. I t was f i rst publ ished in Malayalam. But present i ts avai l-able in tami l, hindi, Kanada.

6. Grihshobha - Indian biweekly magazine cover ing entertainment, fashion, hair care t ips, beauty, movies, Celebr i ty gossips, l i festy le, food, diet, cookery, health and general.

Magazines on Indian culture1. Discover India - Discover India ref lects the diverse aspects of India. I t

deals with India’s phi losophy, history, cul ture, archi tecture, fashion, art and folk lore in both the ancient and modern context. I t is a magazine with some thing for everyone - the gourmet, the scholar, the archi tect.

2. Heri tage India - Heri tage India Communicat ions Pvt. Ltd has been set up especial ly to create awareness about India´s r ich civ i l izat ion, her i-tage through an array of art ic les.

3. Marwar India - India’s bi-monthly magazine, Marwar covers the l i festy le, cul ture and musings of the community’s global ly recognized achievers in corporate corr idors and other walks of l i fe.

4. Women’s era - I t has addressed to the Indian (women) home makers to convert their imagnat ion into real i ty with their pract ical approach which is di f ferent from a woman of 70’s.

5. Travel plus - The Travel Plus magazine tel ls you al l you need to know about your travel dest inat ion. I t covers everything from resorts, air l ines, spas, shops, restaurants and much more.

Diabet ic Liv ing

Cooking Light

Eat ing Wel l

Good Health

Clean Eat ing

Discover India

Heri tage IndiaMarwar India

Women’s era

Travel plus

Banglore Food Lovers

Good House Keeping

Tandoori

Food Service

Grahlaxmi

Grihshobha

Strategy Board

Desi Masala

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Mood Board

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Sketches

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Desi Masala

Desi masalaDesi masala

Desi masala

Desi masalaDesi masalaDesi masala

Desi masala

Desi masala

Desi masala

Desi masala

Desi MasalaDesi Masala

Type Exploration

Page 6: Desi Masala

masala

Masala MasalaMasala

MasalaMasala

Masthead

Page 7: Desi Masala

The HeadlineSub Head

“Quoted text Quoted text

Quoted text Quoted text

Quoted text Quoted text

Quoted text Quoted text .”

B ody Copy Body Copy Body Copy Body Copy Body Copy Body Copy Body Copy Body Copy Body

Copy Body Copy Body Copy Body Copy Body Copy Body Copy Body Copy Body Copy Body

Copy Body Copy Body Copy Body Copy Body Copy Body Copy Body Copy Body Copy Body

Copy Body Copy Body Copy Body Copy Body Copy Body Copy Body Copy Body Copy Body Copy

Body Copy Body Copy Body Copy Body Copy Body Copy Body Copy Body Copy Body Copy Body Copy

Body Copy Body Copy Body Copy Body Copy Body Copy Body Copy Body Copy Body Copy Body Copy Body

This is featured body copy. This is featured body copy. This is featured body copy. This is featured body copy. This is featured body copy. This is featured body copy. This is featured body copy. This is featured body copy.

HeadlinesLavanderiaSize: 80pt

color: 15 100 100 100 0

Sub HeadsFrutiger LT Std, 56 Italic

Size: 18ptbg color: 15 100 100 100 0

opacity: 80%

QuotesFrutiger LT Std, 56 Italic

Size: 12ptbg color: 15 100 100 100 0

opacity: 80%

Featured body copyFrutiger LT Std, 56 Italic

Size: 14pt

Body copyFrutiger LT Std, 56 Italic

Size: 8pt

Type Standards

Page 8: Desi Masala

5 7 100 0 C M Y K

9 98 100 1C M Y K

Page 9: Desi Masala

Magazine Covers

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Magazine Spreads

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JAN DECAPR

2013

MasalaDesi 19

9Co

ver S

tory

Tabl

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con

tent

Reci

pes

Revi

ews

Inte

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102 3 4 1122329

1112

15 1623 28293017 22

1314

5 67 8

18 1920 21

24252627 Co

ver S

tory

Tabl

e of

con

tent

Reci

pes

Revi

ews

Inte

rvie

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Banarasi paan

Recipe number 1

Cove

r Sto

ryTa

ble

of c

onte

nt

Reci

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Revi

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Inte

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Banarasi paan

Banarasi paanYou create a curve by adding an anchor point where a curve changes direction, and dragging the direction lines that shape the curve. The length and slope of the direction lines determine the shape of the curve.Curves are easier to edit and your system can display and print them faster if you draw them using as few anchor points as possible. Using too many points can also introduce unwanted bumps in a curve. Instead, draw widely spaced anchor points, and practice shaping curves by adjusting the length and angles of the direction lines. Select the Pen tool.Position the Pen tool where you want the curve to begin, and hold down the mouse button. The first anchor point appears, and the Pen tool pointer changes to an arrowhead. (In Photoshop, the pointer changes only after you’ve started dragging.)Drag to set the slope of the curve segment you’re creating, and then release the mouse button.In general, extend the direction line about one third of the distance to the next anchor point you plan to draw. (You can adjust one or both sides of the direction line later.) Hold down the Shift key to constrain the tool to multiples of 45°.

You create a curve by adding an anchor point where a curve changes direction, and dragging the direction lines that shape the curve. The length and slope of the direction lines determine the shape of the curve.Curves are easier to edit and your system can display and print them faster if you draw them using as few anchor points as possible. Using too many points can also introduce unwanted bumps in a curve. Instead, draw widely spaced anchor points, and practice shaping curves by adjusting the length and angles of the direction lines. Select the Pen tool.Position the Pen tool where you want the curve to begin, and hold down the mouse button. The first anchor point appears, and the Pen tool pointer changes to an

30Masala Chai

Banarasi paanYou create a curve by adding an anchor point where a curve changes direction, and dragging the direction lines that shape the curve. The length and slope of the direction lines determine the shape of the curve.Curves are easier to edit and your system can display and print them faster if you draw them using as few anchor points as possible. Using too many points can also introduce unwanted bumps in a curve. Instead, draw widely spaced anchor points, and practice shaping curves by adjusting the length and angles of the direction lines. Select the Pen tool.Position the Pen tool where you want the curve to begin, and hold down the mouse button. The first anchor point appears, and the Pen

You create a curve by adding an anchor point where a curve changes direction, and dragging the direction lines that shape the curve. The length and slope of the direction lines determine the shape of the curve.Curves are easier to edit and your system can display and print them faster if you draw them using as few anchor points as possible. Using too

Recipe number 2Recipe number 3Recipe number 4

Table of content

Banarasi paan

1

9

9

102 34

1112

15 16

23 28 29 30

17 22

13 14

5678

1819

2021

24 25

26 27

Banarasi paan

Banarasi paanYou create a curve by adding an anchor point where a curve changes direction, and dragging the direction lines that shape the curve. The length and slope of the direction lines determine the shape of the curve.Curves are easier to edit and your system can display and print them faster if you draw them using as few anchor points as possible. Using too many points can also introduce unwanted bumps in a curve. Instead, draw widely spaced anchor points, and practice shaping curves by adjusting the length and angles of the direction lines. Select the Pen tool.Position the Pen tool where you want the curve to begin, and hold down the mouse button. The first anchor point appears, and the Pen tool pointer changes to an arrowhead. (In Photoshop, the pointer changes only after you’ve started dragging.)Drag to set the slope of the curve segment you’re creating, and then release the mouse button.In general, extend the direction line about one third of the distance to the next anchor point you plan to draw. (You can adjust one or both sides of the direction line later.) Hold down the Shift key to constrain the tool to multiples of 45°.

You create a curve by adding an anchor point where a curve changes direction, and dragging the direction lines that shape the curve. The length and slope of the direction lines determine the shape of the curve.Curves are easier to edit and your system can display and print them faster if you draw them using as few anchor points as possible. Using too many points can also introduce unwanted bumps in a curve. Instead, draw widely spaced anchor points, and practice shaping curves by adjusting the length and angles of the direction lines. Select the Pen tool.Position the Pen tool where you want the curve to begin, and hold down the mouse button. The first anchor point appears, and the Pen tool pointer changes to an arrowhead. (In Photoshop, the pointer changes only after you’ve started dragging

Cover story

App Architectural Map

Landscape interface Portrait interface

Page 12: Desi Masala

Arrows were made color coded.

Navigation buttons provide option for directly jumping to other topics.

Little arrow was added to provide scroling direction .

Usabilty Testing Results

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App Interface

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App Interface - articles

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Portfolio page