DESI MASALA (Indian Spice)
Mar 22, 2016
DESI MASALA(Indian Spice)
HEA
LTH / N
UTRITIO
N
FOOD
TRAVEL
CU
LTU
RE
Healthy eating1. Diabet ic Liv ing - Diabet ic Liv ing magazine is wri t ten for consumers and
their fami l ies l iv ing with diabetes. Diabet ic Liv ing magazine addresses a var iety of l i festy le and health concerns, medical breakthroughs, health and nutr i t ion advice and recipes.
2. Cooking Light - Cooking Light magazine has scores of del ic ious, nutr i-t ious recipes in every issue.
3. Eat ing Wel l - Eat ing Wel l is the only magazine that shows you how to blend good taste with good health to help you get stronger, s l immer, happier and healthier than you ever dreamed possible!
4. Good Health - is an Austral ian health and l i festy le magazine for people with a healthy att i tude to l i fe! Good Health is informat ive, up-to-date, relevant to women’s l ives and entertaining. Packed with informat ion – cutt ing edge medical advances, psychology, relat ionship, kids, food, beauty and much more to empower you to do something POSITIVE to enjoy a long and healthy l i fe.
5. Clean Eat ing - explor ing the mult i tude of health and nutr i t ional benef i ts that can be yours when you subscr ibe to a clean l i festy le. In every way, clean eat ing is al l about consuming whole food in i ts most natural state, or as close to i t as possible. Taking a creat ive yet doable approach to cooking, you’ l l f ind i t easy to enhance the natural f lavors of any meal without compromising the integr i ty of your food.
Food1. Banglore Food Lovers - India’s Bi-monthly magazine on eat ing out,
eat ing in, restaurant reviews, recipes, prof i les, and lots more 2. Good House Keeping - India’s magazine talk ing about di f ferent con-
cepts l ike foods & recipes, home & organiz ing, diet & health,beauty,-fami ly & relat ions.
3. Tandoori - UK’s magazine with art ic les by key decis ion-makers, owners, managers, chefs, journal ists and other members of the food industry.
4. Food Service - India’s magazine, Food Service del ivers the news and trends that shape the Indian food Service industry, whi le offer ing inspi-rat ion to anyone with a stake in foodservice.
5. Grahlaxmi - India’s monthly magazine cover ing al l aspect of feminine psyche, beauty t ips, f i lm news, relat ionships, travel, and women’s makeup t ips. I t was f i rst publ ished in Malayalam. But present i ts avai l-able in tami l, hindi, Kanada.
6. Grihshobha - Indian biweekly magazine cover ing entertainment, fashion, hair care t ips, beauty, movies, Celebr i ty gossips, l i festy le, food, diet, cookery, health and general.
Magazines on Indian culture1. Discover India - Discover India ref lects the diverse aspects of India. I t
deals with India’s phi losophy, history, cul ture, archi tecture, fashion, art and folk lore in both the ancient and modern context. I t is a magazine with some thing for everyone - the gourmet, the scholar, the archi tect.
2. Heri tage India - Heri tage India Communicat ions Pvt. Ltd has been set up especial ly to create awareness about India´s r ich civ i l izat ion, her i-tage through an array of art ic les.
3. Marwar India - India’s bi-monthly magazine, Marwar covers the l i festy le, cul ture and musings of the community’s global ly recognized achievers in corporate corr idors and other walks of l i fe.
4. Women’s era - I t has addressed to the Indian (women) home makers to convert their imagnat ion into real i ty with their pract ical approach which is di f ferent from a woman of 70’s.
5. Travel plus - The Travel Plus magazine tel ls you al l you need to know about your travel dest inat ion. I t covers everything from resorts, air l ines, spas, shops, restaurants and much more.
Diabet ic Liv ing
Cooking Light
Eat ing Wel l
Good Health
Clean Eat ing
Discover India
Heri tage IndiaMarwar India
Women’s era
Travel plus
Banglore Food Lovers
Good House Keeping
Tandoori
Food Service
Grahlaxmi
Grihshobha
Strategy Board
Desi Masala
Mood Board
Sketches
Desi Masala
Desi masalaDesi masala
Desi masala
Desi masalaDesi masalaDesi masala
Desi masala
Desi masala
Desi masala
Desi masala
Desi MasalaDesi Masala
Type Exploration
masala
Masala MasalaMasala
MasalaMasala
Masthead
The HeadlineSub Head
“Quoted text Quoted text
Quoted text Quoted text
Quoted text Quoted text
Quoted text Quoted text .”
B ody Copy Body Copy Body Copy Body Copy Body Copy Body Copy Body Copy Body Copy Body
Copy Body Copy Body Copy Body Copy Body Copy Body Copy Body Copy Body Copy Body
Copy Body Copy Body Copy Body Copy Body Copy Body Copy Body Copy Body Copy Body
Copy Body Copy Body Copy Body Copy Body Copy Body Copy Body Copy Body Copy Body Copy
Body Copy Body Copy Body Copy Body Copy Body Copy Body Copy Body Copy Body Copy Body Copy
Body Copy Body Copy Body Copy Body Copy Body Copy Body Copy Body Copy Body Copy Body Copy Body
This is featured body copy. This is featured body copy. This is featured body copy. This is featured body copy. This is featured body copy. This is featured body copy. This is featured body copy. This is featured body copy.
HeadlinesLavanderiaSize: 80pt
color: 15 100 100 100 0
Sub HeadsFrutiger LT Std, 56 Italic
Size: 18ptbg color: 15 100 100 100 0
opacity: 80%
QuotesFrutiger LT Std, 56 Italic
Size: 12ptbg color: 15 100 100 100 0
opacity: 80%
Featured body copyFrutiger LT Std, 56 Italic
Size: 14pt
Body copyFrutiger LT Std, 56 Italic
Size: 8pt
Type Standards
5 7 100 0 C M Y K
9 98 100 1C M Y K
Magazine Covers
Magazine Spreads
JAN DECAPR
2013
MasalaDesi 19
9Co
ver S
tory
Tabl
e of
con
tent
Reci
pes
Revi
ews
Inte
rvie
ws
102 3 4 1122329
1112
15 1623 28293017 22
1314
5 67 8
18 1920 21
24252627 Co
ver S
tory
Tabl
e of
con
tent
Reci
pes
Revi
ews
Inte
rvie
ws
Banarasi paan
Recipe number 1
Cove
r Sto
ryTa
ble
of c
onte
nt
Reci
pes
Revi
ews
Inte
rvie
ws
Banarasi paan
Banarasi paanYou create a curve by adding an anchor point where a curve changes direction, and dragging the direction lines that shape the curve. The length and slope of the direction lines determine the shape of the curve.Curves are easier to edit and your system can display and print them faster if you draw them using as few anchor points as possible. Using too many points can also introduce unwanted bumps in a curve. Instead, draw widely spaced anchor points, and practice shaping curves by adjusting the length and angles of the direction lines. Select the Pen tool.Position the Pen tool where you want the curve to begin, and hold down the mouse button. The first anchor point appears, and the Pen tool pointer changes to an arrowhead. (In Photoshop, the pointer changes only after you’ve started dragging.)Drag to set the slope of the curve segment you’re creating, and then release the mouse button.In general, extend the direction line about one third of the distance to the next anchor point you plan to draw. (You can adjust one or both sides of the direction line later.) Hold down the Shift key to constrain the tool to multiples of 45°.
You create a curve by adding an anchor point where a curve changes direction, and dragging the direction lines that shape the curve. The length and slope of the direction lines determine the shape of the curve.Curves are easier to edit and your system can display and print them faster if you draw them using as few anchor points as possible. Using too many points can also introduce unwanted bumps in a curve. Instead, draw widely spaced anchor points, and practice shaping curves by adjusting the length and angles of the direction lines. Select the Pen tool.Position the Pen tool where you want the curve to begin, and hold down the mouse button. The first anchor point appears, and the Pen tool pointer changes to an
30Masala Chai
Banarasi paanYou create a curve by adding an anchor point where a curve changes direction, and dragging the direction lines that shape the curve. The length and slope of the direction lines determine the shape of the curve.Curves are easier to edit and your system can display and print them faster if you draw them using as few anchor points as possible. Using too many points can also introduce unwanted bumps in a curve. Instead, draw widely spaced anchor points, and practice shaping curves by adjusting the length and angles of the direction lines. Select the Pen tool.Position the Pen tool where you want the curve to begin, and hold down the mouse button. The first anchor point appears, and the Pen
You create a curve by adding an anchor point where a curve changes direction, and dragging the direction lines that shape the curve. The length and slope of the direction lines determine the shape of the curve.Curves are easier to edit and your system can display and print them faster if you draw them using as few anchor points as possible. Using too
Recipe number 2Recipe number 3Recipe number 4
Table of content
Banarasi paan
1
9
9
102 34
1112
15 16
23 28 29 30
17 22
13 14
5678
1819
2021
24 25
26 27
Banarasi paan
Banarasi paanYou create a curve by adding an anchor point where a curve changes direction, and dragging the direction lines that shape the curve. The length and slope of the direction lines determine the shape of the curve.Curves are easier to edit and your system can display and print them faster if you draw them using as few anchor points as possible. Using too many points can also introduce unwanted bumps in a curve. Instead, draw widely spaced anchor points, and practice shaping curves by adjusting the length and angles of the direction lines. Select the Pen tool.Position the Pen tool where you want the curve to begin, and hold down the mouse button. The first anchor point appears, and the Pen tool pointer changes to an arrowhead. (In Photoshop, the pointer changes only after you’ve started dragging.)Drag to set the slope of the curve segment you’re creating, and then release the mouse button.In general, extend the direction line about one third of the distance to the next anchor point you plan to draw. (You can adjust one or both sides of the direction line later.) Hold down the Shift key to constrain the tool to multiples of 45°.
You create a curve by adding an anchor point where a curve changes direction, and dragging the direction lines that shape the curve. The length and slope of the direction lines determine the shape of the curve.Curves are easier to edit and your system can display and print them faster if you draw them using as few anchor points as possible. Using too many points can also introduce unwanted bumps in a curve. Instead, draw widely spaced anchor points, and practice shaping curves by adjusting the length and angles of the direction lines. Select the Pen tool.Position the Pen tool where you want the curve to begin, and hold down the mouse button. The first anchor point appears, and the Pen tool pointer changes to an arrowhead. (In Photoshop, the pointer changes only after you’ve started dragging
Cover story
App Architectural Map
Landscape interface Portrait interface
Arrows were made color coded.
Navigation buttons provide option for directly jumping to other topics.
Little arrow was added to provide scroling direction .
Usabilty Testing Results
App Interface
App Interface - articles
Portfolio page