Ctc v/s Frontier Raas, A Comparitive Analysis

CTC (Chabbra Trading Co.)Vs

FRONTIER RAAS/ BAZAARA comparative analysis

SUBMITTED BY-

RADHIKA GROVERNEHA SINHAENA TONDON NANDIBHUMIKA SINGH

COMPANY’S LOGO

CTC MALL/PLAZA

FRONTIER BAAZAR/RAAS

COMPANY Background

CTC MALL/PLAZA

FRONTIER BAAZAR/RAAS

•Started in 1995 as a manufacturer and wholesaler, later as a exporter.

•It started its own retail by the name CTC MALL, PLAZA AND EMPORIO.

•Retail Business Model-Own stores and franchise stores.

•Started in 2000 as a retailer with exclusivity

•They have stores by the name FRONTIER BAAZAR and FRONTIER RAAS

•Retail business model-Own stores.

PRESENCE OF STORES AND LOCATION OF CTC

The number of stores cannot be defined as it has it’s own stores and works on Franchisee model across the country.

It is located at various locations to be able to reach out to masses e.g.

• Moti Nagar• MGF Mega City

etc• Chandni Chowk

(main office)

PRESENCE OF STORES AND LOCATION OF FRONTIER RAAS/BAAZAR

They have 2 stores known as Frontier Bazaar located at Karol Bagh and Rajouri Garden.

They have 1 store known as Frontier Raas located in an upscale market of South Ex in Delhi.

They are also at Phagwara.

And they have 3 stores overseas (London, Los Angeles and Toronto) with the name of Frontier Heritage.

TARGET MARKET

Bridal - Men and Women

Targets mainly the middle segment.

Stores are located in all areas mainly aiming at the masses.

Bridal - Men and Women

Targeting mainly the Niche market.

Stores are mainly located in upscale areas.

CTC MALL/PLAZA

FRONTIER BAAZAR/RAAS

PRICINGCTC

GOWNS18000-65,000

and above

SUIT/ SUIT MATERAIL

1,000-20,000 and above

SAREES3,000- 50,000

and above

EMBROIDERED FABRICS

2,500 -15,000 and above

LEHENGA CHOLI20-000-80,000

and above

FRONTIER BAZAAR/RA

AS

PRICING

Bridal Lehenga40,000 to 1.5

lakh and above

Designer salwar suits/ Anarkali”s

5,000 – 70,000 and above

Dresses and gowns25,000- 90 ,000

and above

Sarees15,000- 70,000

and aboveSuit Material4,000- 20,000

PRODUCTS AND OFFERINGS AT CTC

Indian ethnic wear for both

men and women.

Gowns and Dresses

Accessories

Jewelry

Shoes

Hand bags/ Clutches

Special Feature : You can choose

products from the wide variety

of products available.

PHOTO GALLERY, CTC

Indian Ethnic Wear for both

Men and Women

Wide range of “Designer Copies” available

Jewelry

Special feature : Customised to suit the customers services requirements.

PRODUCTS AND OFFERINGS AT FRONTIER RAAS/BAZAR

PHOTO GALLERY, FRONTIER RAAS/BAZAR

VISUAL MERCHANDISING AND DISPLAY

The Visual Merchandising is not so attractive but they are trying to do away with this aspect with the new CTC Mall.

Their display is good.

Lighting is just right

No music is used .

CTC MALL/PLAZA

FRONTIER BAAZAR/RAAS

They work on their Visual merchandising professionally

The look of the store is very attractive.

Nice use of lighting to create an effect on the customer

Light music in the background.

VISUAL MERCHANDISING AND DISPLAY

They hold in-store Fashion

Shows

They don’t use very known

faces to model for their

products.

ADVERTISEMENT AND SHOOTS BY CTC

ADVERTISEMENT AND SHOOTS BYFRONTIER RAAS /BAZAR

Their shoots are very

attractive and Contemporary.

Clothes in the shoot generate curiosity to go

and explore the store.

The models in their shoots are known

models.

MARKETING STRATEGY AT CTC

Regular sales with 50% and

above discounts

attracts the customers

Publicise themselves as

wholesalers and

manufacturers from Chandni

Chowk.

Major source of their

business is through the

word of mouth.

MARKETING STRATEGY AT FRONTIER RAAS/BAZAR

Regular ads in Print media

Only annual sale – usually

up to 45% discounts –

helps in maintaining exclusivity

Promotions and launch by Celebrities

Participate in all big bridal exhibitions and events

HUMAN RESOURES

They have warm and friendly staff.

There Customer service is well in place.

They have warm and friendly staff.

They have a brigade of sales people, taking time and effort to reach out to each customer.

CTC MALL/PLAZA

FRONTIER BAAZAR/RAAS

SUGGESTIONS FOR CTC

A streamline image should be created about what market to capture, whether wholesale or retail.

Need to adopt new strategies for marketing and advertising to hit the chord with the niche customers.

A new identity should be created by investing in upscale areas.

SUGGESTIONS FOR FRONTIER RAAS / BAZAR

Should try and get novelty factor in their collection.

A one stop store for entire bridal collection for customers convenience.

CTC MALL/PLAZA

FRONTIER BAAZAR/RAAS

COMPARITIVE ANALYSIS

Is a name mainly associated with the masses.

Is associated with the Niche market.

Has a brand image of a wholesaler, manufacturer and exporter.

Frontier talks of exclusivity.

Is one stop family wedding store; wedding departmental store

Is concentrating only on the wedding garments.

Pricing is from low to middle end . Is mainly middle to high end.

Is dependent on marketing by the word of mouth; with limited spend on magazines etc.

Has an aggressive marketing strategy in terms of hoardings, print media, bridal shows.

Is not very experimental ,does not take risk in terms of expansion and changing their outlook towards market

Has constantly tried to evolve itself as per market demand.

THANK YOU