CTC (Chabbra Trading Co.) Vs FRONTIER RAAS/ BAZAAR A comparative analysis SUBMITTED BY- RADHIKA GROVER NEHA SINHA ENA TONDON NANDI BHUMIKA SINGH
Jan 16, 2015
CTC (Chabbra Trading Co.)Vs
FRONTIER RAAS/ BAZAARA comparative analysis
SUBMITTED BY-
RADHIKA GROVERNEHA SINHAENA TONDON NANDIBHUMIKA SINGH
COMPANY’S LOGO
CTC MALL/PLAZA
FRONTIER BAAZAR/RAAS
COMPANY Background
CTC MALL/PLAZA
FRONTIER BAAZAR/RAAS
•Started in 1995 as a manufacturer and wholesaler, later as a exporter.
•It started its own retail by the name CTC MALL, PLAZA AND EMPORIO.
•Retail Business Model-Own stores and franchise stores.
•Started in 2000 as a retailer with exclusivity
•They have stores by the name FRONTIER BAAZAR and FRONTIER RAAS
•Retail business model-Own stores.
PRESENCE OF STORES AND LOCATION OF CTC
The number of stores cannot be defined as it has it’s own stores and works on Franchisee model across the country.
It is located at various locations to be able to reach out to masses e.g.
• Moti Nagar• MGF Mega City
etc• Chandni Chowk
(main office)
PRESENCE OF STORES AND LOCATION OF FRONTIER RAAS/BAAZAR
They have 2 stores known as Frontier Bazaar located at Karol Bagh and Rajouri Garden.
They have 1 store known as Frontier Raas located in an upscale market of South Ex in Delhi.
They are also at Phagwara.
And they have 3 stores overseas (London, Los Angeles and Toronto) with the name of Frontier Heritage.
TARGET MARKET
Bridal - Men and Women
Targets mainly the middle segment.
Stores are located in all areas mainly aiming at the masses.
Bridal - Men and Women
Targeting mainly the Niche market.
Stores are mainly located in upscale areas.
CTC MALL/PLAZA
FRONTIER BAAZAR/RAAS
PRICINGCTC
GOWNS18000-65,000
and above
SUIT/ SUIT MATERAIL
1,000-20,000 and above
SAREES3,000- 50,000
and above
EMBROIDERED FABRICS
2,500 -15,000 and above
LEHENGA CHOLI20-000-80,000
and above
FRONTIER BAZAAR/RA
AS
PRICING
Bridal Lehenga40,000 to 1.5
lakh and above
Designer salwar suits/ Anarkali”s
5,000 – 70,000 and above
Dresses and gowns25,000- 90 ,000
and above
Sarees15,000- 70,000
and aboveSuit Material4,000- 20,000
PRODUCTS AND OFFERINGS AT CTC
Indian ethnic wear for both
men and women.
Gowns and Dresses
Accessories
Jewelry
Shoes
Hand bags/ Clutches
Special Feature : You can choose
products from the wide variety
of products available.
PHOTO GALLERY, CTC
Indian Ethnic Wear for both
Men and Women
Wide range of “Designer Copies” available
Jewelry
Special feature : Customised to suit the customers services requirements.
PRODUCTS AND OFFERINGS AT FRONTIER RAAS/BAZAR
PHOTO GALLERY, FRONTIER RAAS/BAZAR
VISUAL MERCHANDISING AND DISPLAY
The Visual Merchandising is not so attractive but they are trying to do away with this aspect with the new CTC Mall.
Their display is good.
Lighting is just right
No music is used .
CTC MALL/PLAZA
FRONTIER BAAZAR/RAAS
They work on their Visual merchandising professionally
The look of the store is very attractive.
Nice use of lighting to create an effect on the customer
Light music in the background.
VISUAL MERCHANDISING AND DISPLAY
They hold in-store Fashion
Shows
They don’t use very known
faces to model for their
products.
ADVERTISEMENT AND SHOOTS BY CTC
ADVERTISEMENT AND SHOOTS BYFRONTIER RAAS /BAZAR
Their shoots are very
attractive and Contemporary.
Clothes in the shoot generate curiosity to go
and explore the store.
The models in their shoots are known
models.
MARKETING STRATEGY AT CTC
Regular sales with 50% and
above discounts
attracts the customers
Publicise themselves as
wholesalers and
manufacturers from Chandni
Chowk.
Major source of their
business is through the
word of mouth.
MARKETING STRATEGY AT FRONTIER RAAS/BAZAR
Regular ads in Print media
Only annual sale – usually
up to 45% discounts –
helps in maintaining exclusivity
Promotions and launch by Celebrities
Participate in all big bridal exhibitions and events
HUMAN RESOURES
They have warm and friendly staff.
There Customer service is well in place.
They have warm and friendly staff.
They have a brigade of sales people, taking time and effort to reach out to each customer.
CTC MALL/PLAZA
FRONTIER BAAZAR/RAAS
SUGGESTIONS FOR CTC
A streamline image should be created about what market to capture, whether wholesale or retail.
Need to adopt new strategies for marketing and advertising to hit the chord with the niche customers.
A new identity should be created by investing in upscale areas.
SUGGESTIONS FOR FRONTIER RAAS / BAZAR
Should try and get novelty factor in their collection.
A one stop store for entire bridal collection for customers convenience.
CTC MALL/PLAZA
FRONTIER BAAZAR/RAAS
COMPARITIVE ANALYSIS
Is a name mainly associated with the masses.
Is associated with the Niche market.
Has a brand image of a wholesaler, manufacturer and exporter.
Frontier talks of exclusivity.
Is one stop family wedding store; wedding departmental store
Is concentrating only on the wedding garments.
Pricing is from low to middle end . Is mainly middle to high end.
Is dependent on marketing by the word of mouth; with limited spend on magazines etc.
Has an aggressive marketing strategy in terms of hoardings, print media, bridal shows.
Is not very experimental ,does not take risk in terms of expansion and changing their outlook towards market
Has constantly tried to evolve itself as per market demand.
THANK YOU