Crowdsourcing Experience - Innovative Content Generation - English
Post on 12-Jan-2015
807 Views
Preview:
DESCRIPTION
Transcript
! !
innovative content generation
Beyond company / user dichotomy in enterprise communication
Milan, IULM University, 20.01.2010
Stefano MaggiDigital Ingredients http://digitalingredients.co.uk / Twitter @stefanomaggi
! !
crowdoutsourcing+
! !
crowdoutsourcing+
! !
a way of crafting
! !
ideas
! !
ideas
! !
ideas
! !
communication campaigns
! !
products
! !
development projects
! !
and much more
brandnews
entertainmentsupport
...
! !
?how is “crowdsourced” content created?
! !
from branded initiatives
! !
from branded initiatives
! !
and from “user generated” content
! !
and from “user generated” content
! !© 2009 - Stefano Maggi - http://digitalingredients.co.uk
! !
?is it really about aggregating content?
! !
aggregating is the last phase of the process
! !
“giving” is fundamental before “receiving”
! !
recognize value
http://www.flickr.com/photos/garryknight/2565937494/
! !
build roles
http://www.flickr.com/photos/tomsaint/3741010510/
! !
inform
http://www.flickr.com/photos/threephin/2199226160/
! !http://www.flickr.com/photos/wwworks/1384952210/
stimulate mutual support
! !http://www.flickr.com/photos/dist0rtedwave/249591602/
surprise
! !http://www.flickr.com/photos/mandyxclear/3591427076/
make it fun
! !
involving influencer is an opportunity
! !
focusing on reach and affinity
! !© 2009 - Stefano Maggi - http://digitalingredients.co.uk
! !
looking for different kinds of influencer
! !© 2009 - Stefano Maggi - http://digitalingredients.co.uk
! !
the brand’s editorial role is crucial
! !© 2009 - Stefano Maggi - http://digitalingredients.co.uk
! !
agencies can support brands
! !
at different levels
creativityplanningmanaging
collaborationexecution
! !
some agencies can help build value
! !
together with brands and consumer
! !
through social media
! !© 2009 - Stefano Maggi - http://digitalingredients.co.uk
! !
“The more you give your idea away, the more your company is going to be worth.”
Seth Godin
! !
thanks.
http://j.mp/crowdiulm
Stefano MaggiDigital Ingredients http://digitalingredients.co.uk / Twitter @stefanomaggi
top related