innovative content generation Beyond company / user dichotomy in enterprise communication Milan, IULM University, 20.01.2010 Stefano Maggi Digital Ingredients http://digitalingredients.co.uk / Twitter @stefanomaggi
Crowdsourcing Experience - Innovative Content Generation - English
Jan 12, 2015
My presentation given on January 20th, 2010 at IULM University about crowdsourcing, social media and collaboration.
"Beyond company / user dichotomy in enterprise communication"
"Beyond company / user dichotomy in enterprise communication"
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innovative content generation
Beyond company / user dichotomy in enterprise communication
Milan, IULM University, 20.01.2010
Stefano MaggiDigital Ingredients http://digitalingredients.co.uk / Twitter @stefanomaggi
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crowdoutsourcing+
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crowdoutsourcing+
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a way of crafting
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ideas
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ideas
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ideas
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communication campaigns
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products
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development projects
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and much more
brandnews
entertainmentsupport
...
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?how is “crowdsourced” content created?
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from branded initiatives
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from branded initiatives
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and from “user generated” content
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and from “user generated” content
! !© 2009 - Stefano Maggi - http://digitalingredients.co.uk
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?is it really about aggregating content?
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aggregating is the last phase of the process
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“giving” is fundamental before “receiving”
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recognize value
http://www.flickr.com/photos/garryknight/2565937494/
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build roles
http://www.flickr.com/photos/tomsaint/3741010510/
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inform
http://www.flickr.com/photos/threephin/2199226160/
! !http://www.flickr.com/photos/wwworks/1384952210/
stimulate mutual support
! !http://www.flickr.com/photos/dist0rtedwave/249591602/
surprise
! !http://www.flickr.com/photos/mandyxclear/3591427076/
make it fun
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involving influencer is an opportunity
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focusing on reach and affinity
! !© 2009 - Stefano Maggi - http://digitalingredients.co.uk
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looking for different kinds of influencer
! !© 2009 - Stefano Maggi - http://digitalingredients.co.uk
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the brand’s editorial role is crucial
! !© 2009 - Stefano Maggi - http://digitalingredients.co.uk
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agencies can support brands
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at different levels
creativityplanningmanaging
collaborationexecution
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some agencies can help build value
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together with brands and consumer
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through social media
! !© 2009 - Stefano Maggi - http://digitalingredients.co.uk
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“The more you give your idea away, the more your company is going to be worth.”
Seth Godin
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thanks.
http://j.mp/crowdiulm
Stefano MaggiDigital Ingredients http://digitalingredients.co.uk / Twitter @stefanomaggi
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