Science Meets Dream Genic www. Genic21.com 2013.01 The most innovative mask. New generation of skin care.
Science Meets Dream Genic www. Genic21.com
2013.01
The most innovative mask. New generation of skin care.
Science Meets Dream Genic www. Genic21.com
History
Growth
Foundation
Take Off
2001~2004
• Established in 2001
• Signed supply contract with USA Spa
Sciences Inc.
• Launched at the Walgreen, Target, CVS
• Established manufacturing facility
• Established affiliated research center
• Obtained Ministry of Science and
Technology’s KT Mark(Korean Excellent
Technology)-“Soluble Hydrogel for
Transdermal Cosmetics
2005~2009
• Patent Registration (Temperature Sensitive States-
changing Hydrogel Composition and Method for
Preparation (2005)
• Launched ‘Choi Eun Kyung’s Coenzyme Q10
Intensive Care System’ at CJ Home Shopping (2005)
• Nonsan Plant completed (2005)
• Start OEM/ODM business (ABLEC&C, 2005)
• CGMP Certified (Korean Cosmetic Association)
• Launched ‘Ha Yu Mi’s Platinum Hydrogel Mask’ pack at CJ home
shopping
• Certified ‘Anti-wrinkle effect’, ‘Skin whitening effect’
for Hydrogel Mask
• Launched ‘Ha Yu Mi’s Cel-Derma Anti wrinkle Hydrogel Mask’ pack
2010~현재
• Launched new products, ‘Cell-Derma Hydrogel
Mask’ season III IV, Body pack, etc
• Selected as the guaranteed brand by KOTRA
• Established R&D center
• Certified CCMS (Consumer Complaints
Management System)
• Established the second manufacturing facility
(to be completed in the 2nd half of 2011)
• Won ‘Award of Industrial Service Medal’
Science Meets Dream Genic www. Genic21.com
Organizational chart
Shareholder’s meeting
The board
C E O Auditor
R & D
DATA
PROCESSING
MANAGEMENT
SUPPORT
FRANCHISE
BUSINESS
FACTORY
PURCHASING
TEAM
PR
TEAM
DESIGN
TEAM
ONLINE
SALES
ESTHETIC
SALES
QUALITY
MANAGEMENT
OEM/ODM
OVERSEAS
SALES
HOME
SHOPPING
Science Meets Dream Genic www. Genic21.com
Market Share (No.1 Market share)
‘08 ‘09 ‘10
12.3 (7.4%)
37 (20.0%)
66.5
(33.4%)
166.5 184.9 199.3
(million dollar)
CGMP
• Excellent cosmetics manufacturing and quality management standard
• CGMP certification for the suitable company
• 39 companies certified as of the end of 2010
ISO-GMP
• Intensified cosmetics facility standard according to CGMP
• Importance to be reinforced along with Korea-US and Korea-EU FTA
• We are suitable place before ISO-GMP becomes compulsory
Sales
6.5 8.7 13.7
41.9
81.9
30.1
'06 '07 '08 '09 '10 '11.1Q
(million dollar)
Grow 13 times
Company Overview
• Date of founding : September. 27th, 2001
• Employee : Total under 500 (including temporary employee) • Location : 1F, 66, Yangjae-dong, Seocho-gu, Seoul, 137-130, Korea • Total Sales: 820 million dollars in 2012. • Main Item : Mask pack, Skincare products, Personal care goods and Bio-film
Introduction
Science Meets Dream Genic www. Genic21.com
Manufacturing facility and Production capacity
Securing 400 million dollars production capacity annually with the completion of production facility in the 2nd half of the year
< Expansion of production capacity with a new plant facility installation >
(Unit: million dollar)
[China factory site - Plan to open in 2013]
[The 1st manufacturing facility in domestic]
60%
87%
33%
[The 2nd manufacturing facility in domestic]
100 100 100 100
60
150 200
50
100
Before … 2011 2012 2013
Factory in China
The 2nd factory
The 1st factory
Science Meets Dream Genic www. Genic21.com
Product Portfolio
Securing ‘Stable Business Strategy’ with various product portfolio (From our own-brand to OEM/ODM)
OEM ODM
Mask Pack Skincare Products Others
Bio-film (Film
cosmetics)
Water free Shampoo
Science Meets Dream Genic www. Genic21.com
Accumulated sales quantities are over 170 million pcs currently
‘Hydrogel Mask’ pack, Create the Market !
Market leader in functional cosmetics industry (Accumulated sales hit 180 million dollars with superior effect of Hydrogel Mask pack)
Hydrogel Mask pack
Well known as ‘Ha Yu Mi Pack’ in Korea, Incredible HIT!
• Ranked No.1 selling product at Hyundai home
shopping in 2010
• Supplying 230,000pcs to CJ shopping & 210,000pcs to
Hyundai home shopping from January through May in
2011
• Average turnover per time being broadcasted is 0.39
million dollars (rising 26% comparing to the previous
year)
• Launched the whole BIG 4 home shopping
companies
Science Meets Dream Genic www. Genic21.com
* Temperature sensitivity condition change Hydrogel composite and manufacture (Korea Patented No. 506543, PCT patented in Russian, China, Applied to US, Japan and EU PCT) * Hydrogel composite and its compact with water transfer preventing function (Korea Patented No. 853301) * Image change Hydrogel composite and its usage (Korea Patented No. 864541)
Hydrogel Mask (Cosmetic Brand based on Bio-Technology)
‘Water-Soluble Hydrogel’ applied trans-dermal DDS (Drug Delivery Systems) become commercialized successfully !!!
Hydrogel Cosmetics ?
-Cosmetics using Gel in which water is dispersed medium -New concept of Cosmetic delivering nourishment and active ingredients into skin deep as plaster and patch with slow evaporating moisture & active ingredients, unlike normal cream or lotion.
Contains active ingredients Water-Soluble Bio Matrix
Active ingredients and Moisture
Keep moisture from evaporating
Patent
Science Meets Dream Genic www. Genic21.com
Types and comparative Analysis of Mask
Hydrogel Mask pack supplements current defects and induces the change of perception of mask pack
Type Picture Feature Strength Weakness
Water Soluble
Hydrogel
Natural polymers of cross link method
• Very effective, Easy to use • Penetrate effect ingredients well
• Soothing, Cooling effect
• Manufacturing surplus can be occurred
Sheet Inject essence into nonwoven fabric mask
• Easy to use • Slippery texture
Peel Off Peel off after applying pack, plaster
• For Aesthetic specialists use only
• Not easy to use
Wash Off Wash off after applying the pack
• Exfoliate effect
• Pernicious ingredients can be permeated
Science Meets Dream Genic www. Genic21.com
Effect of Hydrogel Mask
The testing result of dark
circle after use
Before After
4weeks Before
After
2weeks
After
4weeks
Skin Barrier Improvement Report
Imp
rove
me
nt
ra
te(%
)
Hydro gel mask
Sheet mask
0 30min 1 hr 2 hr 6 hr 24 hr 4 hr
Skin elasticity improvement
rate after use
The testing result of dark
circle after use
Skin Elasticity improvement
circle after use
4 weeks 2 weeks 0 week
Skin elasticity improvement rate
Comparison of Moisturizing Effect
0
Reducing dark circle after
use
0 week 4 weeks 8 weeks
The testing result of dark circle
Science Meets Dream Genic www. Genic21.com
Cooling Effect by Hydrogel mask
(a) Before use
(b) In use
(c) 5 minutes after removing the mask
Science Meets Dream Genic www. Genic21.com
Puretree Essence & Sheet mask
• Feature
Tissue or cloth wetted with cosmetic essence fluid
• Type
Collagen, Green Tea, Aloe, Coenzyme Q10, Lemon, Pomegranate etc.
Cotton, Silk, Rayon etc.
Science Meets Dream Genic www. Genic21.com
• 3 Layer Structured Nonwoven Fabric: As it is composed of pure cotton, polyester and PET, it has very excellent elasticity and restoring force. • Tight Feeling When it is attached to the skin, it gives excellent tightness and lifting sense in a moment. It is positioned as a shape memory mask in Japan. (ex: Kanebo / Kracie..) • As it gives a very excellent feeling tightened on to the skin and has superior liquid preservation capability, it can be used for a long time. • As it is completely fitted on the skin in tight, it allows contents to have very excellent permeability. • It can be separately used on the upper face (top side) and lower face (bottom side).
Stretch Nonwoven Fabric
Fabric
Long Fiber Nonwoven Fabric
• As it uses cotton as raw material, it is very friendly to the human body.
• The Best Tightness and Transparency
It has continuous long fiber with very excellent tightness.
It has an advantage of lint free (fluff, etc.) comparing to the short fiber.
It gives no heterogeneous feeling or side effect when it is tightened on the skin.
• The Best Liquid Absorption/Preservation
As the fiber tissue absorbs moist, it absorbs moist about 13 times of its dead weight.
Up / Down Stretch Left / Right Stretch
Science Meets Dream Genic www. Genic21.com
Film Cosmetic
• Functional active ingredients input – concentrated solution
• Instable ingredients input
• Content expansion of concentrated ingredients
• Localized wrinkle or dark area targeting correction
• Easy to carry
Main ingredients
Arbutin, Adenoxine, CoenzymeQ10, Hyaluronic Acid
How to Use
1. After cleansing, apply the serum to the entire face and massage gently
2. Apply a drop of serum to the targeted wrinkle or dark area
3. Gently spread it to the size of the film
4. Place the film on the targeted area, and apply a drop of serum on the film
5. Tap gently, making sure that the whole patch is soaked and wait 5 seconds
6. Massage until the mixture fuses with skin
Cel-Derma Film Program of Genic (Clinical Test for Anti-Wrinkle)
Science Meets Dream Genic www. Genic21.com
Water Free Shampoo is an instant spray shampoo with non-toxic natural functional ingredients.
It is less cohesive and highly dispersible unlike other similar products. It protects hair and
improves scalp.
Product WATER FREE SHAMPOO
Contents: 100ml, 120ml, 500ml 1,000ml (Other options available)
Science Meets Dream Genic www. Genic21.com
- No need to rinse off by water. Fast, easy and no side-effect.
- Ecological.
- The natural plant & seaweed extracts are safe for daily use.
- Excellent hair conditioning effect.
- The micro capsule guarantees a longevity of the effects.
- Cleanses hair completely and promotes hair health.
Features of Water Free Shampoo
How to Use
1. Pump to dispense the contents. 2. Apply the foam onto hair and massage. 3. Wipe off with dry towel.
Science Meets Dream Genic www. Genic21.com
생산본동 제2생산동
World Class Production Capacity
The best production capacity by CGMP certification in 2007 (Excellent Manufacturing technology & Production facility)
CGMP
• Excellent cosmetics manufacturing and quality management standard
• CGMP certification for the suitable company
• 39 companies certified as of the end of 2010
ISO-GMP
• Intensified cosmetics facility standard according to CGMP
• Importance to be reinforced along with Korea-US and Korea-EU FTA
• We are suitable place before ISO-GMP becomes compulsory
Science Meets Dream Genic www. Genic21.com
Process Chart
Process Preparation Stage
Washing Hands with Clothes Air Shower Air Purification (Hepa Filter, Differential Pressure Gauge)
Process Stage
Liquid Generation Apparatus Coating (Hydrogel Mask pack coating)
Inspection Stage
Microorganism Test & Quality Inspection Instrumental Analysis (Checking contents)
Science Meets Dream Genic www. Genic21.com
Manufacturing Facility
Liquid Mixer
Essence Automatic Machine Hydrogel Coating Machine
Hydrogel Automatic Machine
Science Meets Dream Genic www. Genic21.com
Warehouse
Raw Material Subsidiary Material
Pallet Packing Finished Products
Science Meets Dream Genic www. Genic21.com
Business Partners (OEM&ODM)
Science Meets Dream Genic www. Genic21.com