CRM and Retargeting: Bridging the gap between online and offline marketing

From Prospect to CustomerFull funnel marketing with AdRoll and Marketo

Agenda

• What is Retargeting?• Case Study• Retargeting with Marketo and AdRoll • Best Practices• Q&A

What is Retargeting?

98% of visitors leave an advertiser’s site without converting.

Retargeting converts prospects into customers by reaching them after they’ve left the site.

Couple your offline data (email or mailing lists) with your online data to create targeted ads for your visitors across the web.

What is CRM Retargeting?Target email audiences with display ads

AdRoll’s Marketo IntegrationTarget Marketo audiences with display ads

Email Upload

AdRoll SmartPixel

Marketo Integration

CRM Retargeting helps connect the dotsCustomers increasingly use multiple devices

CRM Retargeting helps connect the dotsFind users across devices

Retail Use Case: Loyalty CampaignsTarget your most valuable customers

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What does Marketo Do?

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Marketo AdRoll Integration

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SUCCESS CASES

Marketo (Ads)

Marketo (Ads)

Marketo (Ads)

Marketo (Ads)

Personalized Retargeting – Industry Specific

What Are the Benefits?

Increase lead quality

Optimize ad spend

Acquire customers

faster

Best Practice: Keep Updated ListsFresh lists perform better

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Best Practices: Enrich CRM with intent dataMore data to drive better performance

Best Practice: Align message across channelsMake your display and email campaigns work together

Best Practice: Leverage conversion segmentExclude or include conversion segment

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Best PracticesIn Summary

• Keep updated lists• Enrich CRM with intent data• Align messages across channels• Create and leverage conversion segments