Creative Pitch To

Creative Pitch To

8

Meet ....

Research

Maths can be seen as dry in the classrooms – teachers appear to make extra effort to engage

Any ideas have to be visual & interactive. Some overarching theme (or day), helps engage this age group.

Important that learning maths is not always about getting them to write something down but getting them to interact with it with things they can relate to. (Ie counting things they know)

1 in 8 parents lacks confidence in helping their child with school work. (DSCF 2008)

Primary

Secondary

Nick to send quote

Insight:

Single minded proposition:

Teachers believe maths is a difficult subject to teach to key stage one children as it is considered a dry subject.

Mog the Martian introduces key stage 1 maths through his fun filled adventures to the different nations of the world.

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Proposed Media Mix

Cbeebies Website BBC 7 / Podcast

TV - Show

Internet / Audio

Model to Drive Traffic

Thank you for listening.

Target Audience

TOM – 5 years Mary (Parent)