Cradle to Cradle, From Efficiency To Effectiveness

Kees NoormanWilliam McDonough + Partners

© 2008 William McDonough + Partners

WM+P

MBDC

MCMcDonough ConsultingSpeaking Engagements

McDonough Braungart Design ChemistryProduct & Process Design

William McDonough + PartnersArchitecture & Community Design

© 2008 William McDonough + Partners

CRADLE to GRAVE design paradigm

TAKE raw materialextraction and synthesis

WASTElandfillincineration

MAKE manufacturingproductiondistributionuse

© 2008 MBDC

Optimal Sustainability

Eco-efficient Design

Flight Path

Eco-effective Design

Leadership

TimePresent

Share

hold

er

Valu

e

Future

1 Insist on the right of humanity and nature to

co-exist

2 Recognize interdependence

3 Respect relationships between spirit and

matter

4 Accept responsibility for the consequence of

design

5 Create safe objects of long-term value

6 Eliminate the concept of waste

7 Rely on natural energy flows

8 Understand the limitations of design

9 Seek constant improvement by sharing

knowledge© 2008 William McDonough + Partners

Biological Metabolism

Technical Metabolism

© 2008 MBDC

EcoWorx Polyolefin Material

Newly Polymerized

Nylon 6

Ecosolution Q Facing

Fiber

Ecoworx Backing

Recovery & Separation

Mechanical

Recycling

Chemical Recycling

Carpet Tile Production

Carpet Tile Sale

& Use

Are you using reverse logistics? © 2008 MBDC

•Is it a biological or technical nutrient?

•Are materials recyclable/compostable?

•Do you have reverse logistics?

•Does your energy come from renewable sources?

•Is your water drinkable?

•Are you practicing social fairness?© 2008 MBDC

•Is it a biological or technical nutrient?

•Are materials recyclable/compostable?

•Do you have reverse logistics?

•Does your energy come from renewable sources?

•Is your water drinkable?

•Are you practicing social fairness?© 2008 William McDonough + Partners

Consider a tree:• produces oxygen• creates habitat • stores carbon• fixes nitrogen• distills water• builds healthy soil• use the sun’s energy to make food• creates cooling through evaporation• changes with the seasons• self replicates

Solar oriented, solar powered

Safe materials inclosed-loop cycles

Treats water as precious resource: capture and reuse

Healthy workplace that promotes community, connectivity

Abundant daylight and fresh air

Anticipatory design: adapts and evolves over time

Is native to its place

© 2008 William McDonough + Partners

04/11/23 16© 2008 William McDonough + Partners

© 2008 William McDonough + Partners

© 2008 William McDonough + Partners

Imagine a cradle to cradle building…

© 2008 William McDonough + Partners

© 2008 William McDonough + Partners

© 2008 William McDonough + Partners

© 2008 William McDonough + Partners

© 2008 William McDonough + Partners

Setting Priorities,Making Choices

© 2008 William McDonough + Partners

Site

Water

Energy

Materials

IEQ

Goals

Best Practices: LEED

Strategies

Owner

Mission

Project Principles

Beyond Best Practices: Eco-effective Design

© 2008 William McDonough + Partners

Site

Water

Energy

Materials

IEQ

Project Goals

Project Principles

Beyond Best Practices: Eco-effective Design

Owner

Mission

Strategies

© 2008 William McDonough + Partners

© 2008 Anshen + Allen / William McDonough + Partners

© 2008 William McDonough + Partners

focus on patient / exam rooms© 2008 Anshen + Allen / William McDonough + Partners

identifying key materials

© 2008 Anshen + Allen / William McDonough + Partners

© 2008 MBDC / William McDonough + Partners

NASA Collaborative Support Facility

NA

SA

CS

F

NA

SA

CS

F

NA

SA

CS

F

NASA CSF | RESULTS

2500GJ

0

1250GJ

87% reductionfrom 1,025,000 gals/yr for a conventional

facility to 137,000 gals/yr

100% reduction from 455,000 gals/yr for a

conventional facility to 0 gals/yr

1.25 m

0

750k

500k

0

250k

Bas

e C

ase

Bas

e C

ase

Bas

e C

ase

90% reduction from 2300 GJ/yr for a conventional

facility to 240 GJ/yr

Potable Water SewerEnergy

PERFORMANCE

NASA CSF | RESULTS

Potential Cradle to Cradle Certified

10% certified products based on construction cost

100%

0%

50%

MATERIALS

Com

posi

te

Site

Str

uctu

re

Ski

n

Sys

tem

s

Sce

ne

“We come in peace”

© 2008 William McDonough + Partners

© 2008 William McDonough + Partners

© 2008 William McDonough + Partners

© 2008 William McDonough + Partners

Our goal is a delightfully diverse, safe, healthy and just world — with clean air, water, soil and power — economically, equitably, ecologically and elegantly enjoyed.© 2008 William McDonough + Partners