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Kees Noorman William McDonough + Partners © 2008 William McDonough + Partners
48

Cradle to Cradle, From Efficiency To Effectiveness

May 09, 2015

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Kees Noorman, Director Business Development and General Affairs - William McDonough + Partners EU - The Netherlands
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Page 1: Cradle to Cradle, From Efficiency To Effectiveness

Kees NoormanWilliam McDonough + Partners

© 2008 William McDonough + Partners

Page 2: Cradle to Cradle, From Efficiency To Effectiveness

WM+P

MBDC

MCMcDonough ConsultingSpeaking Engagements

McDonough Braungart Design ChemistryProduct & Process Design

William McDonough + PartnersArchitecture & Community Design

© 2008 William McDonough + Partners

Page 3: Cradle to Cradle, From Efficiency To Effectiveness
Page 4: Cradle to Cradle, From Efficiency To Effectiveness

CRADLE to GRAVE design paradigm

TAKE raw materialextraction and synthesis

WASTElandfillincineration

MAKE manufacturingproductiondistributionuse

© 2008 MBDC

Page 5: Cradle to Cradle, From Efficiency To Effectiveness

Optimal Sustainability

Eco-efficient Design

Flight Path

Eco-effective Design

Leadership

TimePresent

Share

hold

er

Valu

e

Future

Page 6: Cradle to Cradle, From Efficiency To Effectiveness
Page 7: Cradle to Cradle, From Efficiency To Effectiveness

1 Insist on the right of humanity and nature to

co-exist

2 Recognize interdependence

3 Respect relationships between spirit and

matter

4 Accept responsibility for the consequence of

design

5 Create safe objects of long-term value

6 Eliminate the concept of waste

7 Rely on natural energy flows

8 Understand the limitations of design

9 Seek constant improvement by sharing

knowledge© 2008 William McDonough + Partners

Page 8: Cradle to Cradle, From Efficiency To Effectiveness

Biological Metabolism

Technical Metabolism

© 2008 MBDC

Page 9: Cradle to Cradle, From Efficiency To Effectiveness

EcoWorx Polyolefin Material

Newly Polymerized

Nylon 6

Ecosolution Q Facing

Fiber

Ecoworx Backing

Recovery & Separation

Mechanical

Recycling

Chemical Recycling

Carpet Tile Production

Carpet Tile Sale

& Use

Are you using reverse logistics? © 2008 MBDC

Page 10: Cradle to Cradle, From Efficiency To Effectiveness

•Is it a biological or technical nutrient?

•Are materials recyclable/compostable?

•Do you have reverse logistics?

•Does your energy come from renewable sources?

•Is your water drinkable?

•Are you practicing social fairness?© 2008 MBDC

Page 11: Cradle to Cradle, From Efficiency To Effectiveness

•Is it a biological or technical nutrient?

•Are materials recyclable/compostable?

•Do you have reverse logistics?

•Does your energy come from renewable sources?

•Is your water drinkable?

•Are you practicing social fairness?© 2008 William McDonough + Partners

Page 12: Cradle to Cradle, From Efficiency To Effectiveness

Consider a tree:• produces oxygen• creates habitat • stores carbon• fixes nitrogen• distills water• builds healthy soil• use the sun’s energy to make food• creates cooling through evaporation• changes with the seasons• self replicates

Page 13: Cradle to Cradle, From Efficiency To Effectiveness
Page 14: Cradle to Cradle, From Efficiency To Effectiveness

Solar oriented, solar powered

Safe materials inclosed-loop cycles

Treats water as precious resource: capture and reuse

Healthy workplace that promotes community, connectivity

Abundant daylight and fresh air

Anticipatory design: adapts and evolves over time

Is native to its place

© 2008 William McDonough + Partners

Page 15: Cradle to Cradle, From Efficiency To Effectiveness
Page 16: Cradle to Cradle, From Efficiency To Effectiveness

04/11/23 16© 2008 William McDonough + Partners

Page 17: Cradle to Cradle, From Efficiency To Effectiveness

© 2008 William McDonough + Partners

Page 18: Cradle to Cradle, From Efficiency To Effectiveness

© 2008 William McDonough + Partners

Page 19: Cradle to Cradle, From Efficiency To Effectiveness

Imagine a cradle to cradle building…

© 2008 William McDonough + Partners

Page 20: Cradle to Cradle, From Efficiency To Effectiveness

© 2008 William McDonough + Partners

Page 21: Cradle to Cradle, From Efficiency To Effectiveness

© 2008 William McDonough + Partners

Page 22: Cradle to Cradle, From Efficiency To Effectiveness

© 2008 William McDonough + Partners

Page 23: Cradle to Cradle, From Efficiency To Effectiveness

© 2008 William McDonough + Partners

Page 24: Cradle to Cradle, From Efficiency To Effectiveness

Setting Priorities,Making Choices

© 2008 William McDonough + Partners

Page 25: Cradle to Cradle, From Efficiency To Effectiveness

Site

Water

Energy

Materials

IEQ

Goals

Best Practices: LEED

Strategies

Page 26: Cradle to Cradle, From Efficiency To Effectiveness

Owner

Mission

Project Principles

Beyond Best Practices: Eco-effective Design

© 2008 William McDonough + Partners

Page 27: Cradle to Cradle, From Efficiency To Effectiveness

Site

Water

Energy

Materials

IEQ

Project Goals

Project Principles

Beyond Best Practices: Eco-effective Design

Owner

Mission

Strategies

© 2008 William McDonough + Partners

Page 28: Cradle to Cradle, From Efficiency To Effectiveness

© 2008 Anshen + Allen / William McDonough + Partners

Page 29: Cradle to Cradle, From Efficiency To Effectiveness

© 2008 William McDonough + Partners

Page 30: Cradle to Cradle, From Efficiency To Effectiveness

focus on patient / exam rooms© 2008 Anshen + Allen / William McDonough + Partners

Page 31: Cradle to Cradle, From Efficiency To Effectiveness

identifying key materials

© 2008 Anshen + Allen / William McDonough + Partners

Page 32: Cradle to Cradle, From Efficiency To Effectiveness

© 2008 MBDC / William McDonough + Partners

Page 33: Cradle to Cradle, From Efficiency To Effectiveness

NASA Collaborative Support Facility

Page 34: Cradle to Cradle, From Efficiency To Effectiveness
Page 35: Cradle to Cradle, From Efficiency To Effectiveness
Page 36: Cradle to Cradle, From Efficiency To Effectiveness
Page 37: Cradle to Cradle, From Efficiency To Effectiveness
Page 38: Cradle to Cradle, From Efficiency To Effectiveness
Page 39: Cradle to Cradle, From Efficiency To Effectiveness
Page 40: Cradle to Cradle, From Efficiency To Effectiveness
Page 41: Cradle to Cradle, From Efficiency To Effectiveness

NA

SA

CS

F

NA

SA

CS

F

NA

SA

CS

F

NASA CSF | RESULTS

2500GJ

0

1250GJ

87% reductionfrom 1,025,000 gals/yr for a conventional

facility to 137,000 gals/yr

100% reduction from 455,000 gals/yr for a

conventional facility to 0 gals/yr

1.25 m

0

750k

500k

0

250k

Bas

e C

ase

Bas

e C

ase

Bas

e C

ase

90% reduction from 2300 GJ/yr for a conventional

facility to 240 GJ/yr

Potable Water SewerEnergy

PERFORMANCE

Page 42: Cradle to Cradle, From Efficiency To Effectiveness

NASA CSF | RESULTS

Potential Cradle to Cradle Certified

10% certified products based on construction cost

100%

0%

50%

MATERIALS

Com

posi

te

Site

Str

uctu

re

Ski

n

Sys

tem

s

Sce

ne

Page 43: Cradle to Cradle, From Efficiency To Effectiveness

“We come in peace”

Page 44: Cradle to Cradle, From Efficiency To Effectiveness

© 2008 William McDonough + Partners

Page 45: Cradle to Cradle, From Efficiency To Effectiveness

© 2008 William McDonough + Partners

Page 46: Cradle to Cradle, From Efficiency To Effectiveness

© 2008 William McDonough + Partners

Page 47: Cradle to Cradle, From Efficiency To Effectiveness

© 2008 William McDonough + Partners

Page 48: Cradle to Cradle, From Efficiency To Effectiveness

Our goal is a delightfully diverse, safe, healthy and just world — with clean air, water, soil and power — economically, equitably, ecologically and elegantly enjoyed.© 2008 William McDonough + Partners