Corporate Identity Programme

CREATING DESIGNS THAT WORK

A MULTIDISCIPLINARY DESIGN

STUDIO

405, 408/409 Lunkad Sky Station

4th Floor, Datta Mandir Chowk,

Near HDFC Bank, Viman Nagar,

Pune - 411014, India

Phone No: +91 20-41062600

www.intericsdesigns.com

Corporate Identity

Programme

Interics Designs Pvt. Ltd.

Corporate identity is built in accordance with, and facilitates the attainment of

business objectives. It is usually visibly manifested by way of branding and

trademarks.

Corporate/brand identity is the most important aspect, and one of the main

pillars of an effective communication strategy.

The Interics Designs’ CIP Formulation Methodology involves a detailed, proven,

6-step process that starts with research and ends with the brand identity launch.

It ensures synergy of the corporate/ brand identity in every form of media,

regionally and globally.

Six steps to a successful CIP

• Brand Evaluation and Research

• Corporate/ Brand Positioning

• Brand Architecture

• Identity Design Creation

• Corporate/ Brand Identity Launch & Standardization across media

• Corporate/ Brand Manual Creation (CIM)

Corporate Identity Program

• Corporate identity is a graphic representation of an organization’s

philosophy and its corporate culture.

• Corporate identity also is a repository of the aggregate emotions of the

stakeholders towards the organization.

• Corporate identity design helps organizations answer questions like "who

are we?" and "where are we going?"

What is a Corporate Identity

Program

The Brand Logo

• Managing a strong corporate visual identity will result from increased

consistency in all communications.

• The corporate visual identity management mix should include structural,

cultural and strategic aspects.

• Guidelines, procedures and tools can be summarized as structural aspects

for corporate visual identity management.

• Corporate design – logos, uniforms, corporate colours etc.

• Corporate communication – advertising, public relations, information, etc.

• Corporate behavior – internal values, norms, etc.

Visual identity Management

• Name Structure

• Logotype and Graphical Elements

• Positioning Elements

• Stationery

• News Releases

• Brochures and Leaflets

• Advertisements

• Posters and Billboards

• Events and Exhibition

• Premises

• Web and Digital Media

• Products and Services

• Identity Guidelines for Distributors

• Follow-up

Standardization of all external and internal collaterals is done through

meticulous detailing for the following media peripherals:

Identity Standardization

Colour & Font

Stationery Designs

Leaflet and Print collaterals

Events & Launches

• Exhibitions are an important avenue to promote a brand’s Identity.

• They help new products gain visibility in a competitive market.

• We ensure the best exposure for the client’s brand identity.

Exhibition Design

E-Vites

Website Design Emailers

Online Presence

A corporate identity manual is a guidebook for all stakeholders.

Corporate Identity Manuals

Corporate Identity Manuals

A consistent environmental aesthetic is

vital for a strong corporate identity.

Environmental Branding

DON’TFORGET TO CALL020 4106 2614 / +91 9373273322www.intericsdesigns.com

Contact Us