Converged Solutions for IPTV and Mobile Broadcast
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Silicon & Software Systems (S3)
Copyright © 2007-2008 Silicon & Software Systems Limited
Converged Solutions for IPTV and Mobile Broadcast
Innovation Manager
04/15/2008
Robert Colbert
Copyright © 2007-2008 Silicon & Software Systems Limited Slide 2
About S3’s Consumer Home/Mobile Business
S3 is the recognized leader in the development of the latest digital TV products for Cable, Satellite, Terrestrial and Broadband IPTV and Mobile TV Software Product Solutions
Pedigree
Proven track record in Digital TV
Strong Industry Relationships Across
Value Chains
Cable, Satellite,
Terrestrial, IPTV
What We Do
System Integration & Design
IP to Speed Time to MarketOMA BCAST client solution
System ConsultancyNetwork Upgrade of Legacy
Equipment
Copyright © 2007-2008 Silicon & Software Systems Limited Slide 3
Convergence?
Converged Solutionsfor IPTV and Mobile Broadcast
Converged Network Infrastructure
Converged Billing SystemsConverged Signalling Systems
Converged Service PlatformsUbiquitous Services
Converged user experiences
Converged applicationsLess complex user experiences
Added value to users
Copyright © 2007-2008 Silicon & Software Systems Limited Slide 4
Drivers of Converged IPTV & Mobile TV
IP carried media more widespread in mobile broadcast and wired telcoworlds, multiple solutions are helping to drive convergence
Enable new services
Reduce network complexity
Eliminate duplicated functions in network
Reduce setup time for new services
Copyright © 2007-2008 Silicon & Software Systems Limited Slide 5
Converged Services to your TV
Copyright © 2007-2008 Silicon & Software Systems Limited Slide 6
Requirements for convergence candidate technology
OMA BCAST meets these requirements
Provides Generic Service
Layer for Applications
Proven to Support Multiple Network Types
Supports Flexible Business Models
Engineered with IP in mind
from Day One
Copyright © 2007-2008 Silicon & Software Systems Limited Slide 7
OMA BCAST
Open Mobile Alliance Vision
With Any Device, Any Service, Any Carrier - “I can
communicate, access and exchange information”
What is OMA BCAST ?
Highly functional Service Guide
Service and Content Protection
Distribution Solution real-time/non-real-time media content
Service Interactivity
Network Agnostic
Aligned with future IMS roadmap
OMA BCAST is an incredibly portable service layer
Sponsors
Alcatel-Lucent
AT&T
Ericsson
Intel Corporation
Microsoft
Motorola
NEC Corporation
Nokia
Nokia Siemens Networks
NTT DoCoMo
Orange SA
Qualcomm, Inc
Research In Motion
Samsung Electronics
SK Telecom
Copyright © 2007-2008 Silicon & Software Systems Limited Slide 8
OMA’s place in the world of standardization
Developer of IMS
Core Protocols
NGN based on IMS
Service Layer
DVB-IPDC/DVB-IPTV
ATSC-M/H
Copyright © 2007-2008 Silicon & Software Systems Limited Slide 9
BCAST supports multiple networks
Copyright © 2007-2008 Silicon & Software Systems Limited Slide 10
BCAST Enablers
Copyright © 2007-2008 Silicon & Software Systems Limited Slide 11
Service Guide Enabler
Copyright © 2007-2008 Silicon & Software Systems Limited Slide 12
Standard IETF protocols
RTP / UDP / IP for streams ALC / LCT / UDP for files
Service GuideXML Schema
IETF SDP session descriptionsGZIP encoded
Service Protection Functions,
DRM profileSmartcard profileSRTP, IPSEC, ISMACrypt
OMA BCAST “DNA”
Copyright © 2007-2008 Silicon & Software Systems Limited Slide 13
Advantages of OMA BCAST as a converged solution
Bearer Independent
Unicast , Multicast and Broadcast
Scalable
Standardized Service Guide
Standardized Security Solution
Supports variety of business models
Service Interaction
Copyright © 2007-2008 Silicon & Software Systems Limited Slide 14
Summary
The consumer will drive demand for converged video entertainment services
Consumers will choose the services which offer ease of use and value
Standards such as OMA BCAST are likely to win because of …
innovative and targeted services
focussed and scalable solutionsimplification of the network architecture.
reduced time to market of new services
Copyright © 2007-2008 Silicon & Software Systems Limited
Thank You
• For a copy of a White Paper on “The Application of OMA BCAST to Fixed Line
IPTV” please email robert.colbert@s3group.com
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