1 * David Price David Price Vice President, Harmonic Inc. Vice President, Harmonic Inc. Vice President, MPEGIF Vice President, MPEGIF IPTV:
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1*
David Price
David Price
Vice President, Harmonic Inc.
Vice President, Harmonic Inc.
Vice President, MPEGIF
Vice President, MPEGIF
IPTV:
2*IPTV -More Questions than Answers
1.
What will make subscribers switch?
2.
Will "over the top services" beat the walled garden approach?
3.
When will MPEG-4 SD/HD IP Set Top Boxes be cheap and available?
4.
Which works best: Network PVR or CPE PVR?
5.
Does Instant channel change (i.e. <250 ms) give a true (for now)
discriminator against digital cable/satellite
6.
When will cable change to IP delivery?
7.
Is DRM destined to be proprietary and what DRM is expected to be
dominant?
8.
Will Microsoft IPTVe be the dominant solution or will alternative middleware
and ecosystems become popular?
9.
Will a royalty free codec ever become a reality such as AVS or Dirac?
10.How will advertising revenue be protected?
3*
Despite Questions, IPTV is taking off
Despite Questions, IPTV is taking off
4*What
What ’’s Driving IPTV?
s Driving IPTV?
Globalization
Internet
Any Content
Anytime
Mobile Technology
Anywhere
Money !!
Money !!
5*Why Now?
Why Now?
MPEG Transport
Broadcast
Multicast
Separate Video, Data and
Voice Network
Processing Power
Codec Efficiency
Broadband Bandwidth
Storage Price
Std Definition
IP Transport
On Demand
Unicast
Unified Full Service Network
Doubling Every 18 months
~20% reduction every year
Doubling every 2 years
~35% reduction every year ($ / Terabyte)
High Definition
Technology !!
Technology !!
6*
Codec
Improvements
Bandwidth
Improvements
TV channels /
Bandwidth
Broadband
Bandwidth
Current
Operators
Future
Operators
Expanding Viability Zone
Increasing Line Bandwidth
Increasing Line Bandwidth
+ Encoding Efficiency
+ Encoding Efficiency
= New Services
= New Services
Expanding
Business
Models
The M-P Point
Expanding Viability Zone for IPTV over DSL
Expanding Viability Zone for IPTV over DSL
7*
Channel Mbps
13 2456
World’s 1stIntegrated
Noise Reduction
With MCTF
(ClearMotion™)
World’s 1stLookAhead
Statistical Multiplexing
(DiviTrack)
World’s 1st integrated
MPEG-2 Encoder
MV50
Reducing Bandwidth while Maintaining Full Resolution Quality
19951996
1997
1998
1999
200020012002
2003
2004Electra
MV100
MPEG
MPEG-- 44
CBR
CBR
VBR
VBR
One Certainty
One Certainty ––Better Compression
Better Compression
MPEG
MPEG-- 22
World’s 1st Multi-
codec Encoder
World’s 1st High
Density Encoders
with PIP
200520062007
World’s 1stStatistical
Multiplexing over IP
8*Bandwidth Planning
Bandwidth Planning (CBR / CVBR)
(CBR / CVBR)
Also consider upsampledSD (i.e. 960x1080x30 @ 4mbps)
to compete against cable for standard channels
Watch one, record another
9*MPEG
MPEG-- 4 AVC Produces Results
4 AVC Produces Results
North Paddington
Addiscombe
Dulwich
Palmers Green
Acton
Southwark
Romford
Ealing
Hainault
Hackney
Euston
Albert Dock
Perivale
Vauxhall
West Wickham
Kenton Road
Catford
Clerkenwell
Poplar
Ponders End
Gipsy Hill
Norbury
Grove Park
Lords
Bayswater
Mortlake
Molesey
Tulse Hill
Parsons Green
North Finchley
Wandsworth Wallington
Dagenham
Sloane
Barking
Walthamstow
Sutton Cheam
Surbiton
Balham
Greenwich
Erith
Finchley
Kensal Green
Cricklewood
Willesden
Rushey Green
West Kensington
Canonbury
Loughton
Gants Hill
Lee Green
Barnet
Kneller Hall
Fulham
Wapping
Walworth New Cross
Croydon
Wanstead
New Southgate
Streatham
Lower Holloway
Wimbledon
Mile End
Hounslow
Chiswick
South Kensington
South Clapham
Putney
Purley
Bromley
Highams Park
Leytonstone
Golders Green
Sanderstead
Kings Cross
Stratford
Stamford Hill
Hendon
Stepney
Kentish Town
Bishopsgate
Paddington
Battersea
North Cheam
Chingford
Forest Hill
Rainham
Lea Valley
Merton Park
Shepherds Bush
Richmond Kew
Colindale
Thornton Heath
Muswell Hill
Harlesden
Thamesmead
Nine Elms
Mayfair
Marylebone
Maida Vale
Primrose Hill
Bowes Park
Worcester Park
Woolwich
Ewell
Pimlico
Malden
Deptford
Wembley
Kingsland Green
Goodmayes
Woodford
Enfield
Upton Park
Shoreditch
Mill Hill
Chelsea
Southbank
Ilford North
Kensington Gardens
Upper Holloway Sydenham
Bexleyheath
Beulah Hill
Beckenham
Belgravia
Epsom
MitchamCrouch End
Edmonton
North Wembley
Brixton
Isleworth
Hammersmith
Hampstead
Earls Court
Eltham
Twickenham
Bermondsey
Tottenham
Teddington Kingston
Kidbrooke
b
MPEG-4 AVC
North Paddington
Addiscombe
Dulwich
Palmers Green
Acton
Southwark
Romford
Ealing
Hainault
Hackney
Euston
Albert Dock
Perivale
Vauxhall
West Wickham
Kenton Road
Catford
Clerkenwell
Poplar
Ponders End
Gipsy Hill
Norbury
Grove Park
Lords
Bayswater
Mortlake
Molesey
Tulse Hill
Parsons Green
North Finchley
Wandsworth Wallington
Dagenham
Sloane
Barking
Walthamstow
Sutton Cheam
Surbiton
Balham
Greenwich
Erith
Finchley
Kensal Green
Cricklewood
Willesden
Rushey Green
West Kensington
Canonbury
Loughton
Gants Hill
Lee Green
Barnet
Kneller Hall
Fulham
Wapping
Walworth New Cross
Croydon
Wanstead
New Southgate
Streatham
Lower Holloway
Wimbledon
Mile End
Hounslow
Chiswick
South Kensington
South Clapham
Putney
Purley
Bromley
Highams Park
Leytonstone
Golders Green
Sanderstead
Kings Cross
Stratford
Stamford Hill
Hendon
Stepney
Kentish Town
Bishopsgate
Paddington
Battersea
North Cheam
Chingford
Forest Hill
Rainham
Lea Valley
Merton Park
Shepherds Bush
Richmond Kew
Colindale
Thornton Heath
Muswell Hill
Harlesden
Thamesmead
Nine Elms
Mayfair
Marylebone
Maida Vale
Primrose Hill
Bowes Park
Worcester Park
Woolwich
Ewell
Pimlico
Malden
Deptford
Wembley
Kingsland Green
Goodmayes
Woodford
Enfield
Upton Park
Shoreditch
Mill Hill
Chelsea
Southbank
Ilford North
Kensington Gardens
Upper Holloway Sydenham
Bexleyheath
Beulah Hill
Beckenham
Belgravia
Epsom
Mitcham
Crouch End
Edmonton
North Wembley
Brixton
Isleworth
Hammersmith
Hampstead
Earls Court
Eltham
Twickenham
Bermondsey
Tottenham
Teddington Kingston
Kidbrooke
b
MPEG-2
Harmonic MPEG-4 AVC increases homes passed from
~500 to ~1500 per Central Office for Video Networks Ltd.
10
*PVR or Network PVR
PVR or Network PVR
�nPVRand PVR BOTH have a place in next generation video services
100
1,000
10,000
100,000
1,000,000
Revenue
16
Number of Titles
The “Long Tail”
Viewing Zone
PVR Viability Zone
nPVR Viability Zone
11
*IPTV
IPTV must
mustbe better
be better
Likelihood of Switching if TelcoTV
Bundle was $15 Less Per Month
70%
Lik
ely
3.9
%2.4
%
5.4
%
18.8
%
28.3
%
24.4
%
17.0
%
0%
10%
20%
30%
40%
Definitely
would
not
switch -
1
23
Neutra
l -
45
6D
efinitely
would
sw
itch -
7
(% likely to switch to Telco TV Bundle)
Courtesy: The Diffusion Group -(n = 336)
12
*with New User Browse Experience
with New User Browse Experience
13
*with Mosaic
with Mosaic (EPG or Multi
(EPG or Multi --view)
view)
Used for:
a) Additional channel mosaic (genre groups)
b) Personalized Mosaic composed in CPE
14
*
Creating Operators
Creating Operators ““In Brand
In Brand””areas
areas
Red
Button
Red
Button
Click to choose alternate
free and premium options
Advertising
bannersMain channel
15
*Summary
Summary
�The 18 –35 year old generation are demanding a new experience
�IP is enabling a completely unique new ecosystem
�MPEG-4 (H.264) is the codec of choice
�HD is (or soon will be) essential (at 6mbps)
�High Speed Internet is (or soon will be) essential (at 6+mbps)
�Mosaic based EPG and Multi-view is essential
�“Cool”Browse and View GUI is essential
�Local ad insertion capability is essential
�Sophisticated On Demand nPVRcapability is essential
16
*
www.harmonicinc.com
www.mpegif.org
HD IPTV: It’s Like Watching TV for the First Time
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