Content marketing - let's do it better

CONTENT MARKETING

let's do it better

Jo Walters ~ @jowalters#sucomms ~ #su14

I have a confession

I'm not very good at using

content marketingHELLO

MY NAME IS

Jo

I have an excuseBeing bad

at it is sort of easierHELLO

MY NAME IS

Jo

What is content marketing?

Basically, content marketing is the art of communicating with your customers and prospects without selling.

It is non-interruption marketing. Instead of pitching your products or services, you are

delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that

if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us

with their business and loyalty.

Content Marketing Institute

PermissionUsefulRelevant tostudents

InterruptionPromotionalFocused on us

InterruptionPromotionalFocused on us

The problem is that this

stuff feels easier or is

what colleagues ask for

What students

want

What we

want

The sweet spot

Content marketing by unions

Not content

marketing

Hi. Let me tell you about how good

we are

oi you do this

COME TO OUR BAR

Me me meme me me

This next bit is

stolen with permission

from Kelvin Newman

Kelvin organisesthis FREE eventyou should go to

Visualarticles

AMSTERDAM: ON YER BIKEEASYJET FLIGHTSHTTP://VISUAL.LY/AMSTERDAM-YER-BIKE

Cheatsheets

KITCHEN CHEAT SHEETWWW.EVEREST.CO.UK/PRODUCTS/KITCHENS/KITCHEN-CHEAT-SHEET/

Flowcharts

SHOULD YOUR BUSINESS BE ON PINTEREST?INTUIT

BLOG.INTUIT.COM/TRENDS/SHOULD-YOUR-BUSINESS-BE-ON-PINTEREST-INFOGRAPHIC

Data

AIRBNB’S GLOBAL GROWTHAIRBNB

WWW.AIRBNB.CO.UK/GLOBAL-GROWTH

Polls & surveys can form the basis of other content too

Comparisons

SERIF VS SANS – THE FINAL BATTLEURBAN FONTSWWW.URBANFONTS.COM/BLOG/2013/02/SERIF-VS-SANS-THE-FINAL-BATTLE/

FAQs &resources ebooks podcasts

blogs quizzes interactive

offlineanimationvideo

Good content is shareable too

Source: slideshare.net/Upworthy/the-sweet-science-of-virality

but you can help it out...

Watch this

What students

want

What we

want

The sweet spot

Whatproblems

do studentshave?

What we

know or do

Being awesome,

content marketing-ly

Use personas

Contentideas

Choosing housemates

Can I appeal my marks?

Which society should I join?

Revising

What difference has the Union made for me?

Recipe ideasTop 10 places to visit in our city Cheap ways

to be healthy

Don'tforget...

Reuse & repurpose your content

Be passionate

Inform, entertain, inspire and/or delight

Be authoritative

Monitor & adapt

People won't sharethings that make

them look badExperiment

THEM YOUnot

Remember...

http://bit.ly/examsflashmob

MoreINFO

@jowalters

#sucomms

joannawalters.co.uk