CONTENT MARKETING let's do it better Jo Walters ~ @jowalters #sucomms ~ #su14
Nov 21, 2014
CONTENT MARKETING
let's do it better
Jo Walters ~ @jowalters#sucomms ~ #su14
I have a confession
I'm not very good at using
content marketingHELLO
MY NAME IS
Jo
I have an excuseBeing bad
at it is sort of easierHELLO
MY NAME IS
Jo
What is content marketing?
Basically, content marketing is the art of communicating with your customers and prospects without selling.
It is non-interruption marketing. Instead of pitching your products or services, you are
delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that
if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us
with their business and loyalty.
Content Marketing Institute
PermissionUsefulRelevant tostudents
InterruptionPromotionalFocused on us
InterruptionPromotionalFocused on us
The problem is that this
stuff feels easier or is
what colleagues ask for
What students
want
What we
want
The sweet spot
Content marketing by unions
Not content
marketing
Hi. Let me tell you about how good
we are
oi you do this
COME TO OUR BAR
Me me meme me me
This next bit is
stolen with permission
from Kelvin Newman
Kelvin organisesthis FREE eventyou should go to
Visualarticles
AMSTERDAM: ON YER BIKEEASYJET FLIGHTSHTTP://VISUAL.LY/AMSTERDAM-YER-BIKE
Cheatsheets
KITCHEN CHEAT SHEETWWW.EVEREST.CO.UK/PRODUCTS/KITCHENS/KITCHEN-CHEAT-SHEET/
Flowcharts
SHOULD YOUR BUSINESS BE ON PINTEREST?INTUIT
BLOG.INTUIT.COM/TRENDS/SHOULD-YOUR-BUSINESS-BE-ON-PINTEREST-INFOGRAPHIC
Data
AIRBNB’S GLOBAL GROWTHAIRBNB
WWW.AIRBNB.CO.UK/GLOBAL-GROWTH
Polls & surveys can form the basis of other content too
Comparisons
SERIF VS SANS – THE FINAL BATTLEURBAN FONTSWWW.URBANFONTS.COM/BLOG/2013/02/SERIF-VS-SANS-THE-FINAL-BATTLE/
FAQs &resources ebooks podcasts
blogs quizzes interactive
offlineanimationvideo
Good content is shareable too
Source: slideshare.net/Upworthy/the-sweet-science-of-virality
but you can help it out...
Watch this
What students
want
What we
want
The sweet spot
Whatproblems
do studentshave?
What we
know or do
Being awesome,
content marketing-ly
Use personas
Contentideas
Choosing housemates
Can I appeal my marks?
Which society should I join?
Revising
What difference has the Union made for me?
Recipe ideasTop 10 places to visit in our city Cheap ways
to be healthy
Don'tforget...
Reuse & repurpose your content
Be passionate
Inform, entertain, inspire and/or delight
Be authoritative
Monitor & adapt
People won't sharethings that make
them look badExperiment
THEM YOUnot
Remember...
MoreINFO
@jowalters
#sucomms
joannawalters.co.uk