Transcript
Team Three Strong
Brunch BreakDonald Spitler
James Schaefer
Michael O’Dell
Products
Naked juice Smoothie
Quaker Quinoa Yogurt fruit and nut granola bar
Quaker Popped rice crisps
Brainstorming
• Generated 500 ideas using scamper, brutethink, and brainwriting
• Formed 30 concepts from ideas
• Selected top 10 concepts and sketched each
• Used Pugh Selection Matrix to reach top 3
• Team vote to select best idea
Top 3
Top Idea for Prototype
Prototype 1
Right triangle design can be easily packed together in sets of two to from a squarefor easy distribution.
Customer selects their desired naked juice drink and insets it into the package.
Popped rice crisps and quinoa bar already in package
Prototype 1 Graphics
Revised Products
Quaker Quinoa Granola bar-Chocolate Nut Medley
Naked juice Smoothie
Quaker Quinoa Yogurt fruit and nut granola bar
Quaker up Kit Die Line
Created new prototype aimed at reducing the amount of paper board material used, and also allow it to be shipped flat and assembled in store. Also incorporatedthe distinguishable Quaker head profile for brand recognition.
Graphics
Proposed Changes
• Add tabs to strengthen arms
• Add graphics (hands, sleeves) to make them look like arms
• Come up with a new handle design that doesn’t leave a hole in the Quaker head
• Come up with a hanging hole for display
• Join the two opposing head cut outs for structural stability
Final Die Line
Final Graphics
Final Prototype
Prototype in Store
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