Comprehensive Asset Sale Presentation

February 8, 2011

The Comprehensive Asset Sale™ Process

February 8, 2011

Have you ever had a bad experience with a commercial

real estate broker?

February 8, 2011

Why was it a bad experience?

February 8, 2011

How do you ensure that it does not happen again?

February 8, 2011

John’s three steps to the perfect broker

interview

February 8, 2011

Ask the broker this: Tell me how your fee structure

works in my best interest.

February 8, 2011

Misaligned Interests = Loss of TrustFollow the money to see where their motivation comes from:

Brokers often get paid more if their clients pay more, creating an inherent conflict of interest.

Freakonomics by Steven Levitt

$10,000,000 @ 5% = $500,000

$9,500,000 @ 5% = $475,000

$25,000 Difference

$500,000

Cardinal Partners’ “Better Way™” Brokers

Put your money where you mouth is.

Listen to your client and ask relevant questions.

Work hard, be professional and come-up with creative solutions.

February 8, 2011

Next question to ask broker:Please show me your

processes and deliverables.

February 8, 2011

The Power of Process = Confidence

• Traditional Brokers:

• The number one complaint people have about their brokers is that they do not listen.

• Clients often feel an uncomfortable lack of communication from traditional brokers, and are left to wonder about progress on their deal.

• Cardinal Partners’ “Better Way™” Brokers

• We are extreme advocates working on your behalf as an all-encompassing wise advisor.

• Using Six Sigma concepts, Cardinal Partners has developed a series of proprietary processes designed to make our clients feel confident in our execution of their deal at every step of the way.

• Our clients understand every step we take and are ensured the best-of-class deliverables.

February 8, 2011

Question Three:Who is on your team? What

specific duties do they assume? What is their training that

qualifies them for that role?

February 8, 2011

Cardinal Real Estate Partners, LLC

National ReachEducated ProfessionalsProprietary ProcessesPaid for Performance Specialize in complex properties

“We hired you guys because you proved the ability to have a national reach. You got developers

interested in a way we could not.”

- Bill Bartle, Bowater, Inc.

“I am really impressed. You guys are organized and methodical about how you go about the

disposition process. Although this market is tough, I am optimistic we are going to have a win with this

deal.”

- Steve Williams, Director of Land Resources, Thunder Enterprises

We train to be exceptional at developing trusting relationships with new clients and prospects in a business setting.

February 8, 2011

THE COMPREHENSIVE ASSET SALE™

MAXIMUM VALUE.

MINIMUM HEADACHE.

February 8, 2011

THE COMPREHENSIVE ASSET SALE™

Process = Confidence: The Comprehensive Asset Sale (CAS) process is designed to help sellers obtain maximum value for their real estate assets, and streamline the process of selling them.

Results: We’ll work with you to develop and implement a focused strategy that coordinates all communications, engages the most likely buyers, and provides control and accountability throughout the process.

February 8, 2011

Phase One: The Due Diligence 360°Assessment™

The Due Diligence 360°Assessment™: We’ll complete a 221-Point Due Diligence Checklist to ensure disclosure of all physical and capital issues, as well as any potential concerns with entitlement, planning, zoning, transit, utilities, adjacent owners and the environment.

During this phase, we’ll establish Key Performance Indicators (“KPIs”).

February 8, 2011

Phase Two: The Market Maker™

The Market Maker: Using the VOTA-SUCCESS tool outlined in Made to Stick by Chip and Dan Heath, we’ll recommend approach to the sale.

Old fashion shoe leather – We will make direct appeals to prospects the old fashioned way: knocking on doors, cold calling, and doing what John’s dad always told him to do.*

We’ll catalyze the sale process by targeting the best possible buyers, and give them a vision for your asset that resonates with them emotionally.

February 8, 2011

Phase Three: The Prepared to Win Negotiation™

Prepared to Win-Win™ Negotiation Worksheet: We play a critical role as your advocate, helping to respectfully coordinate the wants and needs of you and your buyer, and negotiate the details of your deal. Advocated by Harvard professor Robert Ury - Negotiating with Difficult People.

We set and manage expectations of both parties to ensure you have a common understanding of terms, and manage communications to keep things focused and moving on track.

February 8, 2011

Phase Four: The Confident Closing

Our attention to detail in the first three phases ensures that frustrations and surprises have been minimized.

Basecamp Cardinal™: A web-based project management tool with FTP that ensures communication and collaboration. In this phase, we can coordinate documentation, due diligence, remediation, and all pre-closing activities.

February 8, 2011

Phase Five: The Value Creation Review™

The Value Creation Review™ = paid for performance. We’ll work to complete the close-out package and we’ll conduct a formal review of our results versus the Key Performance Indicators.

We’ll ask you to evaluate our performance and the value we added to the sales process. This helps us identify areas for improvement, and to continue providing the best service possible to you in the future.

By putting our money where our mouth is, we deliver uncommon credibility and a better way to broker.

February 8, 2011

THE COMPREHENSIVE ASSET SALE™

MAXIMUM VALUE.

MINIMUM HEADACHE.