Company Culture - defining your company culture

CULTUREHow Culture Can Define

The Success Of Your Startup

SALES

MARKETING

RECRUITMENT

CUSTOMERSERVICE

FINANCE

CULTURE

beliefsperceptionsvaluesnormsassumptionspremises

vision&strategy

“Cultureconsistsofgroupnormsofbehaviorandtheunderlyingsharedvaluesthathelpkeepthosenormsinplace.”- JohnKotter

YOUStartswith

changethoughts

Assumptions Behaviour Results

Whyculturematters

culture

just figure out what your personal values are then just make those the company values

corevalues

ZAPPOS10COREVALUES

1. DeliverWOWThroughService2. EmbraceandDriveChange3. CreateFunandaLittleWeirdness4. BeAdventurous,Creative,andOpen-Minded5. PursueGrowthandLearning6. BuildOpenandHonestRelationshipsWithCommunication7. BuildaPositiveTeamandFamilySpirit8. DoMorewithLess9. BePassionateandDetermined10.BeHumble

Google Photos tags black people as 'gorillas', puts pictures in special folder

1 July 2015

Google's tech workforce is far less diverse than its overall workforce

HARD SKILLSSOFT SKILLS&

NUNOMACHADOLOPESHeadofMarketing&CommunicationsBeta-i |www.beta-i.pt

nuno.lopes@beta-i.pt(+351)916863479

facebook.com/nlopes |twitter.com/nlopes |www.tudomudou.com

Language

• InspirationvsMotivation• Relationshipsnotnetworking