City Channel 26 Your Window to City Government Channel 26 originated from the Atlanta Cable Franchise Agreement between the City of Atlanta and Cable.

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City Channel 26

Your Window to City Government

Channel 26 originated from the Atlanta

Cable Franchise Agreement between

the City of Atlanta and Cable Atlanta,

Inc. of 1980.

History

Mission

It is the mission of the Office of

Communications to effectively deliver

information and messages to its

stakeholders regarding the programs and

services of Atlanta City government in a

comprehensive and understandable

manner.

Mission

The dissemination of information to the

stakeholders will occur through the

utilization of print and broadcast media, a

variety of publications, a network of public

information officers, City Channel 26, the

Fire Channel and the City of Atlanta Internet

And Intranet sites.

Governance

City Channel 26 operates within the

context of a Council Resolution

approved in 1983. The resolution

provided guidance that helped to

establish current programming activities.

Five priorities

• Live coverage of Official meetings that take place on a regular basis

• Live coverage of Official public hearings and meetings

• Coverage of events with broad community impact

• Broadcast quality original programs

• Miscellaneous meetings

• Full Council Meetings• Council Committee

Meetings• Zoning Review Board

Meetings• Board of Zoning

Adjustment

• License Review Board Meetings

• Atlanta Planning and Advisory Board Meetings

• Board of Ethics Meetings

Live Coverage of Officially Regularly Scheduled Meetings

Channel 26 covered 240 live meetings in 2004, representing 41.3% of total programming.

58.7

41.3

Regular

Other

Live Meetings Covered

• Special Call Council Meetings

• CDP/CIP Public Hearings

• Budget Public Hearings

• Watershed/Waste Water Public Hearings

Live coverage of specially called official hearings and meetings

• Channel 26 staff covered 15 such meetings in 2004

• This represents 2.6 % of total covered for the year

2.6

97.4

Unscheduled

Other

Number of Specially Called Official Hearings and Meetings

• Solid Waste Task Force Meetings

• Atlanta Police Department Graduation Ceremonies

Events with Broad Community Impact

• Channel 26 staff covered 10 events in 2004.

• This represents 1.7 % of total.

1.7

98.3

CommunityImpact

Other

Number of Events with Broad Community Impact and 1.7% of Total

• Press Conferences

• Ceremonies

• Mayoral Events

• Community Events

• Other

• Internal Productions

Broadcast Quality Original Programs

52.7

47.3

Original

Other

• Channel 26 staff filmed and produced 275 programs in 2004.

• This represent 47.3% of total.

Number of Broad Quality Original Programs and 47.3% of total

Miscellaneous Meetings

• Council Work Sessions

• Human Relations Commissions

• Living Wage Commissions

• Elected Officials Compensation Commission

• TelePAC

Number of Miscellaneous Meetings and % of Total

8

91.9

Misc

Other

• In 2004, Channel 26 staff handled 47 such events

• This represents 8% of the total meetings and events for the year

Total Meetings & Events

41%

8%2%

46%

3%

Regular

Misc

Community Impact

Original

Unscheduled

Channel 26 Telecom m unications

Com m unications

Deputy Chief of Staff

Chief of Staff

M ayor City Council

Organizational Chart

Channel 26 Personnel

EditorO perator

EditorO perator

FiveParttime

Positions

ProductionM anager

StationM anager

Channel Utilization

• Mayoral events and forums

• City Council and other Live meetings

• City Talk news show

• Cultural and Community events

Channel 26 covers a wide array of events.

Mayoral Events

• Channel 26 is responsible for providing coverage of all press conferences, community events, Mayoral events and some in house production in which the Mayor is involved

Council Meetings

• Channel 26 staff also has the responsibility of covering over 300 Council and Council authorized meetings per year.

City Talk

• City Talk is a news show produced by Council staff for distribution on Channel 26. Channel 26 staff is responsible for the studio and post-production of this show.

Cultural Events

• Channel 26 staff also produces coverage of cultural events throughout the City. Some of these events include the Jazz Festival and Music Midtown

• Policy changes

• Lack of control over fluctuating and growing scope of work

• Satellite intrusion

Challenges

• With a government regime favorable to corporations, the policy makers may be apt to change the policies that govern PEG and franchisee agreements.

• This could have a significant impact on as to whether PEG continues to exist and what financial assistance may be allocated to any such entity.

Policy Changes

• The City is currently operating near its lowest staffing threshold, yet scope work continues to expand.

• 4 full-time and 5 part-time staff are responsible for recording, editing and producing almost 600 events per year

Lack of Staff

• Cable subscribers are no longer loyal to cable.

• Subtracts potential viewers from Channel 26 and other PEG affiliate.

Satellite Intrusion

• Cannot expand with limited staffing

• Cannot expand with limited resources

• Inability to meet need requirement to ascertain additional channels

Future Expansion

• Fire Channel Conversion

• Renewed Partnership with Other PEG channels

• Administration Commitments

Opportunities

• The Office of communications will assume responsibility for Fire Channel 20.

• Repeat programming of meetings , etc. will move to Channel 20.

• Original programming will be aired on Channel 26 in lieu of repeat programming.

• Programming geared to attract viewers.

Fire Channel Conversion

• Reach a broader audience

• Scope of programming is widened

• Collaboration on projects that affect various sub-communities.

Renewed Partnerships with other PEG Stations

• Administration willing to invest more in order to fully utilize PEG capability

• Improve public understanding and support for City’s policies and practices.

• Improve access for internal and external training and educational opportunities

Administrative Commitments

THANK YOU FOR YOUR TIME.

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