Christine Perey's Introduction at Emerging Communication Conference & Awards 2010 America

April 21, 2010

Thank you!

• to accelerate the development of our industry “in order to make the physical world our platform”

Augmented Realitytoday and

in the future

Mobile device with sensors

camera, GPS, compass,accelerometer, microphone

Mont Blanc

Thonon-les-Bains

Lake Geneva

Overlay (Text, images, graphics, 3D objects)on the real world

Geneva

Arriving in Montreux in 15

min

Physical world “triggers”

• Explicit (printed markers)• Implicit real world triggers• Fixed position in space (GPS + compass)• Sounds (music, voices)

The “associated” digital data• A circle which has POI information associated

with it (e.g., Layar)• A text box (e.g., acrossair, Wikitude)• A 3D object in fixed position (e.g. junaio)• A “free standing” animated 3D object• An “object” which can be manipulated/with

which user can interact (e.g., games)

Overlay (on the real world)

Mobile AR Users Today

• ~ 1 Million• Technology elite

– Mostly male– Flat rate data plans– Smartphones

• 90+% of activity on Android and iPhone

– Tolerant of rough edges– Avid users of social networking

• Japan, Western Europe and US

Value proposition?

• It depends– Novelty “just to see differently”– Information (in real time or not) in context – Service or friend discovery

– Experiences

Reminders to Speakers

If you want to be able to take questions, then build that into your time slot