Jan 20, 2015
April 21, 2010
Thank you!
• to accelerate the development of our industry “in order to make the physical world our platform”
Augmented Realitytoday and
in the future
Mobile device with sensors
camera, GPS, compass,accelerometer, microphone
Mont Blanc
Thonon-les-Bains
Lake Geneva
Overlay (Text, images, graphics, 3D objects)on the real world
Geneva
Arriving in Montreux in 15
min
Physical world “triggers”
• Explicit (printed markers)• Implicit real world triggers• Fixed position in space (GPS + compass)• Sounds (music, voices)
The “associated” digital data• A circle which has POI information associated
with it (e.g., Layar)• A text box (e.g., acrossair, Wikitude)• A 3D object in fixed position (e.g. junaio)• A “free standing” animated 3D object• An “object” which can be manipulated/with
which user can interact (e.g., games)
Overlay (on the real world)
Mobile AR Users Today
• ~ 1 Million• Technology elite
– Mostly male– Flat rate data plans– Smartphones
• 90+% of activity on Android and iPhone
– Tolerant of rough edges– Avid users of social networking
• Japan, Western Europe and US
Value proposition?
• It depends– Novelty “just to see differently”– Information (in real time or not) in context – Service or friend discovery
– Experiences
Reminders to Speakers
If you want to be able to take questions, then build that into your time slot