Transcript
TBWA\CHIAT\DAY
Corporate Mission “disruptive ideas ex-pressed through Me-dia Arts”
77 countries258 offices12000 employees
Agency ServicesADVERTISING AND BRAND MARKETING STRATEGY SERVICES:
-Brand Strategy Development -Account Management and -Brand Stewardship -Advertising Creative Development -Connections Planning (Holistic Communications Planning and Inte-gration) -New Product Development -Regional and Promotional Adver-tising (and Micro-Marketing) -B2B Communications -Broadcast Studio (TV and Radio) and Editing Pre-Press Studio
INTEGERAGENCY.COMFAME, A RETAIL BRAND AGENCYZIMMERMAN BRAND-INGMEDIA
Global Clients
History
TBWA CHIAT/DAY
OMNICOM
1993
Global Marketing Group
CHIAT/DAY
JAY CHIAT + GUY DAY 1968 ACCOUNT PLAN-NERS-crucial link between prod-uct and public-clients actively partici-pate in creative process by attending “planning ses-sions”-“task force” approach
*1971- Lee Clow hired*1980- “Agency of the Year”*1981- NY, SF offices open*1984-changed advertising with Apple’s “1984”
CHIAT/DAY
“On January 24th, Apple Computer will introduce Macintosh. And you’ll see why 1984 won’t be like 1984”.
“When break-through tech-nology is giv-en the benefit of the great-est TV com-mercial ever made”
Structure
Accounts
Media Sevices
Production
CreativeDirectorCreative
Copywriter
Art Director
AccountExecutives
contacts suppliers for broadcast, out-door, press
responsible for TV, print, web
IN HOUSE DESIGN DEPARTMENT
‘DISRUPT’with a human approach, focusing less on design and more on ideas and concepts.
better results come from a casual atmosphere, com-fort zones, and no limits.
Recent Works
“everything we do is for the love of dogs”“dogs rule”
“Pepsi has and always will embody and fuel the opti-mism of youth.” It’s a movement, not a campaign.
The Little Black Book
How to work here
top related