Chiat Day

TBWA\CHIAT\DAY

Corporate Mission “disruptive ideas ex-pressed through Me-dia Arts”

77 countries258 offices12000 employees

Agency ServicesADVERTISING AND BRAND MARKETING STRATEGY SERVICES:

-Brand Strategy Development -Account Management and -Brand Stewardship -Advertising Creative Development -Connections Planning (Holistic Communications Planning and Inte-gration) -New Product Development -Regional and Promotional Adver-tising (and Micro-Marketing) -B2B Communications -Broadcast Studio (TV and Radio) and Editing Pre-Press Studio

INTEGERAGENCY.COMFAME, A RETAIL BRAND AGENCYZIMMERMAN BRAND-INGMEDIA

Global Clients

History

TBWA CHIAT/DAY

OMNICOM

1993

Global Marketing Group

CHIAT/DAY

JAY CHIAT + GUY DAY 1968 ACCOUNT PLAN-NERS-crucial link between prod-uct and public-clients actively partici-pate in creative process by attending “planning ses-sions”-“task force” approach

*1971- Lee Clow hired*1980- “Agency of the Year”*1981- NY, SF offices open*1984-changed advertising with Apple’s “1984”

CHIAT/DAY

“On January 24th, Apple Computer will introduce Macintosh. And you’ll see why 1984 won’t be like 1984”.

“When break-through tech-nology is giv-en the benefit of the great-est TV com-mercial ever made”

Structure

Accounts

Media Sevices

Production

CreativeDirectorCreative

Copywriter

Art Director

AccountExecutives

contacts suppliers for broadcast, out-door, press

responsible for TV, print, web

IN HOUSE DESIGN DEPARTMENT

‘DISRUPT’with a human approach, focusing less on design and more on ideas and concepts.

better results come from a casual atmosphere, com-fort zones, and no limits.

Recent Works

“everything we do is for the love of dogs”“dogs rule”

“Pepsi has and always will embody and fuel the opti-mism of youth.” It’s a movement, not a campaign.

The Little Black Book

How to work here