Case study - adidas originals - by letsintern

Talent | Youth Marketing

Client : adidas Originals

world’s most iconic street-wear brand

CASE STUDY

YOUTH:INK – Brand Engagement by Lets Intern

Talent | Youth Marketing

Establish street style fashion as an under-ground alternative culture in colleges by engaging

influencers who echo the brand value.

OBJECTIVE

Talent | Youth Marketing

• 60 Influencers hired as brand ambassadors

• Delhi, Mumbai, Bangalore and Chandigarh

• Influencer profiles ( Age 18 -25 )

. B-boys & B-girls

. Graffiti pros

. Skateboarders

. DJ’s

. Bloggers

. Musicians

. Beat-boxers

. Photographers

. Parkour enthusiasts

. Originals

APPROACH

Talent | Youth Marketing

• Leverage the letsintern.com database• In campus branding via posters• Leveraging LetsIntern social media

SELECTION

Talent | Youth Marketing

• To flaunt the brand on campus / youth hangouts

• To build workshops and events around original talent in small communities in and around adidas original stores

• Create content for the brand

• Drive engagement with brand through music gigs, store launches and discount vouchers

• Drive GENUINE Social Media

PROGRAM

Talent | Youth Marketing

Graffiti

Store Launch

Fest engagement

WoM advocacy

Talent | Youth Marketing

Getting participation

Social Media contentW

orkshops

Talent | Youth Marketing

• Collaborations of student artists across cities to create music, art and sub culture waves.

• Hundreds of genuine user postings with brand workshops, images or user created content professing brand love on social media

• Successful music events and store launches with jam packed stores.

• And more…….

*Confidentiality clauses restrict sharing more details of particular program

RESULTS

Talent | Youth Marketing

Thanks!

If you want to build a brand community for your brand.

Get in touch..Salman Noor: Salman.noor@letsintern.com

Pranay Swarup: pranay.swarup@letsintern.com