Talent | Youth Marketing Client : adidas Originals world’s most iconic street-wear brand CASE STUDY YOUTH:INK – Brand Engagement by Lets Intern
Dec 21, 2014
Talent | Youth Marketing
Client : adidas Originals
world’s most iconic street-wear brand
CASE STUDY
YOUTH:INK – Brand Engagement by Lets Intern
Talent | Youth Marketing
Establish street style fashion as an under-ground alternative culture in colleges by engaging
influencers who echo the brand value.
OBJECTIVE
Talent | Youth Marketing
• 60 Influencers hired as brand ambassadors
• Delhi, Mumbai, Bangalore and Chandigarh
• Influencer profiles ( Age 18 -25 )
. B-boys & B-girls
. Graffiti pros
. Skateboarders
. DJ’s
. Bloggers
. Musicians
. Beat-boxers
. Photographers
. Parkour enthusiasts
. Originals
APPROACH
Talent | Youth Marketing
• Leverage the letsintern.com database• In campus branding via posters• Leveraging LetsIntern social media
SELECTION
Talent | Youth Marketing
• To flaunt the brand on campus / youth hangouts
• To build workshops and events around original talent in small communities in and around adidas original stores
• Create content for the brand
• Drive engagement with brand through music gigs, store launches and discount vouchers
• Drive GENUINE Social Media
PROGRAM
Talent | Youth Marketing
Graffiti
Store Launch
Fest engagement
WoM advocacy
Talent | Youth Marketing
Getting participation
Social Media contentW
orkshops
Talent | Youth Marketing
• Collaborations of student artists across cities to create music, art and sub culture waves.
• Hundreds of genuine user postings with brand workshops, images or user created content professing brand love on social media
• Successful music events and store launches with jam packed stores.
• And more…….
*Confidentiality clauses restrict sharing more details of particular program
RESULTS
Talent | Youth Marketing
Thanks!
If you want to build a brand community for your brand.
Get in touch..Salman Noor: [email protected]
Pranay Swarup: [email protected]