Cafe Coffee Day

Café Coffee Day

Café Coffee Day

Article

Presented by:

Apurv gourav

COFFEE CONSUMPTION IN INDIA……

Year Quantity (in MT)

1997 55000

1998 55000

1999 55000

2000 60000

2001 64000

2002 68000

2003 70000

2004 75000

2005 80200

Export from india……

Destination Quantity (In MT)

% to Total

Unit Value Rs/ Tonne

ITALY 62786 25.25 74748

RUSSIA 27288 10.97 88962

GERMANY 21835 8.78 87434

BELGIUM 13989 5.63 78011

SPAIN 11091 4.46 68023

C.C.D Background

ABCTCL (Amalgamated Bean Coffee Treading Compay LTD. )

RS. 3000 Cr.

ISO-9002 Certified co.

5000 Acers of coffee Estate (2nd Largest in Asia )

Leading Coffee Exporter

History

First Café coffee day in Bangalore (1996).

on Brigade road.

Right now 500 Café coffee Day

in 82 cities.

CCD outside of india……

Europe (2) (in the heart of vienna)

Karachi (2)(pakistan)

Europe (12)

Egypt

South asia. etc

Division of CCD

Coffee Day Express (341 Coffee Day Kiosk)

Coffee Day Fresh n Ground (354 Coffee Bean & Powder Retail Outlets)

Coffee Day Take Away (7000 Vending Mechines.)

Contd..

Coffee Day Export & Coffee Day Perfect.(FMCG Pakage Coffee)

Turn over Rs.4500 million on this fiscal year.

Menu of CCD

Espresso

Espresso Americano

Cappuccino (hot coffee)

Kenyan safari (international coffee)

Cold coffee

Ice cream

Pizza, Samosa ,Puff etc.

Who is the hottest…..

Company Present No of outlet

Future outlets

Investment (in million)

Starbucks N/A 5 (2007) N/A

Barista 170 27(2007) 5160

Coffee world

52 67(2010) 860

CCD 500 50(2007) N/A

Costa coffee

13 300(2010) 132

Competitor

Costa coffee

Coffee world

Mocha

Et al

Barista

Quotes…..

“ we are aware for indian teaste buds and our pricing is always economical so even if any other players come in it won’t disturb.”

Simran seblok

GM (mrkt.)

Café coffee Day.

Barista……..

“Flagship product should always be indian and you have to price them keeping in mind the indian cosumer”

partho das gupta

CEO(barista)

T.V s shows on coffee……..

Coffee with Karan

CCD starts coffee with “Stars”

A lot can happen over coffee.

Awards

Best exclusive brand retailer of the year 07

Best food service retailer of the year 07.

ICICI excellent retailer award

Why Starbucks in india……

A/c To ENAM Securities Survey :--

Indian Customer Are Spending Nearly 51% of Consumption Expenditure On Eating-out.

Starbucks enter india……

Hisrory:

1971 star bucks open first location in seattels pike place market.

1987 star bucks change his company name star bucks corporation.

Contd……..

1987 no of location 17

1988 intro order catalog with service to all 50 state

no of location 33

1990 awarded horizon air account.

no of location 84

Contd…….

1992 open in San Francisco ,California no of location 165

1996 no of location 1036

1997 Awarded Canadian air lines account

no of location 1412

Contd…….

2002 launch high speed wireless service for the customer.

Celebrates 10-year anniversary of Starbucks IPO.

Starbucks Board of Directors authorizes stock repurchase plan of up to 10 million shares.Current location total=5,886.

Contd………

2004 Starbucks Coffee International opens in Paris.

Debuts strategic marketing alliance with XM Satellite Radio featuring a 24-hour "Starbucks Hear Music" channel.

Current location total = 8,337.

Menu of Starbucks

Breward coffee

Espresso hot

Espresso iced

Frappuccino Blended coffee ®

Frappuccino Light coffee ®

Drink Extra

References

4Ps Business & Marketing

20th july.-2nd aug. 2007

Business India

12th aug. 2007