SWOT Analysis Cafe Coffee Day

8/10/2019 SWOT Analysis Cafe Coffee Day

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JIGAR MODIJITENDRA PATELVISHWANATH PARUI

A LOT CAN HAPPEN OVER COFFEE


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Caf Coffee Day is an Indian caf chain owned by Amalgamated

Bean Coffee Trading Company.

ABCTC is a Chikmagalur based company located in karnataka

which is also known as a coffee mountains.

ABCTC It is the largest producer of arabica beans in Asia

exporting to various countries including USA,Europe and Japan.

Caf Coffee Day was started as a retail restaurant in year 1996

on 11thJuly, at Brigade Road, Bangalore, Karnataka.

ABOUT CAF COFFEE DAY


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V. G. Siddhartha is the founder-owner of the chain of Caf

Coffee Day outlets.

Siddhartha owns 12,000 acres (4249 hectares) of land which

grows coffee in its own estates .

As of December 2013, there are 1534 outlets across 28 states

of India. Caf Coffee Day has also recently expanded outside

India with its outlets in Karachi, Vienna, Dubai and Prague.

Caf Coffee day was named "most popular hangout joint

amongst youth"


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Coffee Day Fresh 'n' Ground, which owns 530 coffee bean andpowder retail outlets

Coffee Day Square, a high level coffee bar in BangaloreCoffee Day Xpress, which runs 1100 plus Coffee Day kiosks

Coffee Day Beverages, which runs over 32,000 vending machinesCoffee Day Exports, its exporting wingCoffee Day Perfect, its fast-moving consumer goods packagedcoffee division

Coffee Day B2C Plant, Coffee vending machine manufacturing

divisionCoffee Day Hotels & Resorts, Coffee Day Hotels & Resorts wasformed as a subsidiary of ABCTCL, the iconic Chikmagalurresort (future more resorts upcoming by mid 2016)

CAF COFFEE DAY'S DIVISIONS


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S. W. O. TANALYSIS


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Excellent brand name and brand visibility

Huge young crowd as target group

Excellent ambience and service

Over 1500 outlets and 350,000 visitors per dayIt produces/grows the coffee it serves, making thecoffee machines and to making the furniture for theoutlets hence reducing the cost

Strong ManagementPricing Power than competitors

Huge Supply Chain

Unique Products

STRENGTHS


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High competition in this segment

Outdated Technology

Lack of Scale

Government interference

Cost Structure

Weak Branding

Many of the CCD stores are incurring loses due to

wrong site selection

WEEKNESS


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Introduce cheaper versions of coffee

Tap the smaller towns/cities

Merchandising

Tie ups with other companies for promotion

Acquisition Synergies

Financial Leverage

Online Market

Innovation

New Services and use of New Technology

New Products

New Markets

International Expansion

OPPORTUNITY


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Entry of foreign players like starbucks

Dependent on Govt commodity rates

Large unorganized marketBad Economy

Internal Competition like Local Coffee Shops

Mature MarketsVolatile Revenue

Substitute Products

TREATS


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Star Bucks

Barista

Mochas

Costa Coffee

Now Mc Donald's have also entered in coffee

restaurants.

COMPETITORS


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Product

Wide range of products appealing to Indian

coffee and snack loversIndian taste

Eatables adopted to Indian taste buds likesamosa, biryani, masala sandwich, tikka sandwich

etc. Indian taste along with classic coffee

Merchandising includes funky stuff liket-shirts, caps etc.

7Ps OF MARKETING


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Price

Major customer s are 15-29 yrs, Price ranges - 20 to

200. Minor changes(majorly - government taxes)

Place

Strategically located outlets (High Street/ Family

Entertainment Centres)


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Promotion

C.C.D. does not look at mass media as a viable

area of advertising.Television - Zee English called Friends, Channel[V]s Get Gorgeous

Tickets Sales - IPL, WWE, Bryan Adams

Movies - Main Hoon Na, Kyun Ho Gaya Na, etc

Sales Promotion - Offer coupons, Gifts vouchers,Caf Citizen Cards

Caf Beat- an in-house MagazineTie-up with World Space & Microsense toprovide satellite connectivity


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Process

Order process - Based on services (Customer rea

d menu and order)Flexible delivery process (Customer can go directly, take the order placed or order delivered on histable)

People

People at C.C.D. believe that People are hired for

what they know but fired for how they behaveMotivation and personal skill are laidemphasis upon like employee of the month


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Physical Evidence

Logo, Colours, ImagesREDsignifies leadership, vitality and passion

WHITE SWIRL signifies purity of

purpose, invigorating properties of growingCoffee

Caf- larger than the text inside the

logo box. Signifies that Caf Coffee Day pioneeredthe caf concept in India way back in 1996.

C.C.D. would like to own the word caf in the

minds of its customers


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THANK YOUA LOT CAN HAPPEN OVER COFFEE..

SWOT Analysis Cafe Coffee Day

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