Cafe Coffee Day Presentation

7/23/2019 Cafe Coffee Day Presentation

1/17

A LOT CAN HAPPEN OVERCOFFEE


2/17

ABOUT THE INDUSTRY

Caf Coee Day (C.C.D.) is Indias la!es" #oee#on!lo$ea"e% "&e Amalgamated Bean CofeeTrading Company Limited (ABCTCL! 'olaly*no+n as Cofee "ay +as fo$ed.

I"s oi!in lies in "&e !olden soil of C#i$magal%r "&a" a"adi"ional fa$ily o+ned a fe+ a#es of #oee es"a"es%+&i#& yielded i#& #oee ,eans.

V!&!'idd#art#a Hegde - Fo%nder C#airman ofA$al!a$a"ed Bean Coee Tadin! Co.

His fa$ily o+ns /%0// a#es of #oee lan"a"ion fa$sin 1ana"a*a. Ven% )ad#a* - Head o+ Operation, a" C.C.D.


3/17

2ISSION AND 3ISION

2ission45 To ,e "&e ,es" Cafe #&ain ,y oein! a +old#lass #oee e7eien#e a" aoda,le i#es.8

3ision45 To ,e "&e only o9#e fo dialo!e o:e a # of#oee.8


4/17

DI3ISIONS O; CO;;EE DAY

Coee Day 5 ;es& < =ond Caf Coee Day Coee Day - 3endin! Coee Day 5 >ess Coee Day - E7o"s Coee Day - 'efe#" Ca+- Cofee "ay is "&e part o+ Indias la!es" #oee

#on!lo$ea"e na$ed Cofee "ay% Rs.?0/ #oe ISO @//

#e"ied #o$any.


5/17

CO2'ETITOR ANAYSIS

15%

25%60%

)AR.ET 'HARE

Others

Barista

CCD

T&e Bi!!es" Co$e"i"os fo CCD ae 4

BARISTACA; 2OCHAFIC1Y

COSTA CO;;EEGA3A =REENCA; 'ASCUCCI

Indie#" Co$e"i"os

2C DONADS% HADIRA2OCA CA; SHO'S

=lo,al Co$e"i"os

STAR BUC1S


6/17

?'S O; 2AR1ETIN=

'od#" Fide an!e of od#"s aealin! "o /ndian 0ofee

and ,na0$ lo*er,. Indian "as"e! Ea"a,les ado"ed "o Indian "as"e ,ds li*e sa$osa%

,iyani% $asala sand+i#&% "i**a sand+i#& e"#. Indian"as"e alon! +i"& #lassi# #oee.

2e#&andisin! in#ldes fn*y s" li*e "5s&i"s% #as

e"#.

Pri0e )a1or 0%,tomer 2342 56 yr,% 'i#e an!es 5 57 to 577.

2ino #&an!es ($aoly 5 !o:en$en" "a7es)


7/17

'la#eo S"a"e!i#allylo#a"ed o"le"s (Hi!& S"ee" ;a$ily En"e"ain$en"

Cen"es).

Promotiono C.C.D. does no" loo* a" $ass $edia as a :ia,le aea of ad:e"isin!.oTele:ision (Jee En!lis& #alled Friends, C&annel K3LMs =e" =o!eos).oTi#*e"s Sales (I').o 2o:ies (2ain Hoon Na% 1yn Ho =aya Na% e"#).o Sales 'o$o"ion (Oe #oons% =if"s :o#&es% Caf Ci"ien Cads).o Ca+- Beat5 an in5&ose $a!aine.o Tie2%p+i"& Fold Sa#e < 2i#o sense "o o:ide sa"elli"e

#onne#"i:i"y.

Pro0e,,o Ode o#ess 5 Based on se:i#es (Cs"o$e ead $en and ode).o ;le7i,le deli:ey o#ess (Cs"o$e #an !o die#"ly% "a*e "&e ode

la#ed o ode deli:eed on &is "a,le).


8/17

'eole 'eole a" C.C.D. ,elie:e "&a" People are #ired +or

8#at t#ey $no8 9%t :red+or #o8 t#ey 9e#a*e!

2o"i:a"ion and esonal s*ill ae laid e$&asis on.

'&ysi#al E:iden#eo o!o

Red si!nies eades&i and 'assion. a!e fon"5 E$&asis on "&e +od Caf. F&i"e S+il si!nies i"y of ose < "&e feel of

#oee.

o A#&i"e#"e and d#o ses ,i!&" #olos < in"eios.o Desi!nin! of a$&le"s os"es < $en "o a""a#" "&e

yo"&.


9/17

CUSTO2ERS 'RIORITY

42%

13%

11%

11%

24%

Factors considered while selecting a coffee shop

Quality of Services Items in the menu Pricing Location Ambience


10/17

RE5BRANDIN=

OD O=O NEF O=O


11/17

RE5BRANDIN=

Ealie e#ei:ed as a la#e +&ee in"elle#"al$ee".

'osi"ioned i"self as a #oee ,a and &as$ain"ained "&a" osi"ion fo a lon! "i$e no+.

CCD sa+ a la"en" $a*e" in yon!s"es. ;o yon!s"es5 CCD is a fn la#e +&ee one #an

!o any"i$e of "&e day and &a:e fn +i"& fiends.In //% CCD nde+en" a e5,andin! e7e#ise.

CCD sen" INR .0 ,illion "o edesi!n e7is"in!#afes in //@.


12/17

CA; CO;;EE DAY 'RODUCTSCO;;EE < TEAS RE;RESHIN=

ATERNATI3ESEATABES

HOT COFFEE &RAN/TA' )ELT/N& )O)ENT'

ES'RESSO2ACCHIATOCA''UCHINOCA; ATTECHOCOCINNO

CA; 2OCHA

BOOD ORAN=ECOO BUE'INEA''E CRUSHE2ERAD ICERUBY SUR'RISE

BANANA n FANUTCA1ECHOCOATE DOU=HNUTCOO1IES2ARBE CA1E

/NTERNAT/ONALCOFFEE

')OOTH/E' /CE CREA)'

COO2BIAN GUAN3ADEJ.

1ENYAN SA;ARI.

2AN=O COADASTRAFBERRY COADA

3ANIACHOCOATE

SEASONS BESTCOL" COFFEE CRE)O'A' ;


13/17

ONINE SAES

Online Sales ,y C.C.D. is also one of "&ee:ene5eanin! so#es. 'od#"s aedislayed on i"s +e,si"e+++.#afe#oeeday.#o$.

Cs"o$es $ay ay "&o!& 3ISA o 2as"eCad o 'ay'al.


14/17

INTERESTIN= ;ACTS

C.C.D. does no" se s!a as a+ $a"eial in anyof i"s eaa"ions ," ses $il* #ea$ < S!a;ee as a+ $a"eial.

I#e5#ea$s < o"&e ea"a,les ae o"5so#ed fo$A$l < lo#al :endos of e"ed ,ands.

All5Day Refes&e% $os" sellin! od#" of C.C.D.+&ose sellin! #os" is Rs. // &as a i$e #os" of

s" Rs. / < es" all is o" "o C.C.D.


15/17

RECO=NITION < REFARDS C.C.D. +on of / a+ads a" /ndia Bari,ta C#ampion,#ip

5776. T&e a+ads ae4 'la"in$ A+ad. Bes" Esesso. Bes" Ca##ino - ;eli7 Daniel 2a"&e+% 2ana!e ;ood

Cafe Coffee Day Presentation

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