Transcript
The NEW Buystand Presented by Rachel Diamond and Steve Bercovici
Yay Creative Group
What is EDGE Pricing? “Consumers’ have a willingness-to-buy for everything they want. Retailers’ and Brands’ have a willingness-to-sell for everything that they sell.
EDGE Pricing matches the two.”
What is a Walrasian Auction?
“A Walrasian auction, introduced by Léon Walras, is a type of simultaneous auction where each agent calculates its demand for the good at every possible price and submits this to an auctioneer… A Walrasian auction perfectly matches the supply and the demand.”
Sound familiar?
Picture this…
(think Geico: Gecko)
Introducing
Also seen as
Benefits • Ownable brand
• Creates mystique
• Egghead reference
• Available domain
• Lends itself to unlimited creative
• Can be made into a verb “Oh I want that ski jacket! I’ll just walras it.”
Campaign Concept #1
BRAND KILLER • 4-page folded brochure with graphs and
info for retailers
• Custom playing cards villainizing flash sale sites
Campaign Concept #2
FIND A TRAIL • Ads tailored to local audiences featuring
specific info and relevant gear
• Point to www.walras.com/findatrail
• Landing page with interactive map program
• Target nature lovers and psychedelic enthusiasts with ads that subtly refer to underground, “I am the walrus”
• Point to www.walras.com/jointhefringe
• Landing page with social network set-up and relevant content for “fringe society”
• Integrate with traffic generated by video satire
Campaign Concept #3
FRINGE SOCIETY
Sample Ad Campaign lends itself well to moving web ads as well as impactful print pieces
Campaign Concept #4
GLAMPING • Attract female audience and upscale niche
markets less interested in rugged activewear
• Point to www.walras.com/goglamping
• Landing page with blog featuring Instagram campaign, interactive
• “I’d rather be glamping.” bumper stickers
Sample Ad Campaign reaches under-serviced audience with highest spending potential, offers brand relevance
What do you think?
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