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מיתוג המיזוג ומיזוג המיתוג דינה גדרון אורית עוזStrategic Branding & Design www.ozbranding.co.il
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Oz branding-presentation

Nov 22, 2014

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  • 1. www.ozbranding.co.il Strategic Branding & Design
  • 2. "A merger or acquisition is like buying a new future" (Jeff Swyston, 2001, Northern Exposure Building Brands in M&A) + =( 2012 I 2013 I 2014 I 2015 I 2016 I 2017 I 2018 I 2018 I 2018 I 2019 I 2020 ) Strategic Branding & Design
  • 3. / Strategic Branding & Design
  • 4. Strategic Branding & Design
  • 5. , Strategic Branding & Design
  • 6. Backing the Best ofStronger Horse Both Different Business in Kind as Usual Strategic Branding & Design Richard Ettenson and Jonathan Knowles, 2006
  • 7. Backing the Stronger HorseStrategicBranding& Design
  • 8. Best of BothStrategicBranding& Design
  • 9. Different in KindStrategicBranding& Design
  • 10. Case StudyStrategicBranding& Design
  • 11. Case Study StrategicBranding& Design ?
  • 12. StrategicBranding& Design
  • 13. StrategicBranding& Design
  • 14. )( StrategicBranding& Design
  • 15. )( StrategicBranding& Design
  • 16. StrategicBranding& Design
  • 17. A Passion for & a Commitment toInnovation Expertise Excellence Integrity Partnership
  • 18. Corporate Brand AMIAD Sub BrandsARKAL AMIAD FILTOMAT Strategic Branding & Design
  • 19. StrategicBranding& Design
  • 20. StrategicBranding& Design
  • 21. StrategicBranding& Design
  • 22. Brand OutStrategicBranding& Design
  • 23. StrategicBranding& Design
  • 24. StrategicBranding& Design
  • 25. StrategicBranding& Design
  • 26. Brand InStrategicBranding& Design
  • 27. Brand InStrategicBranding& Design
  • 28. Brand InStrategicBranding& Design
  • 29. "Brands that connect are grounded in values, culture & authenticity" Ethics and Brand Value: Strategic Differentiation, John Patuszek (2005)
  • 30. Join us on aCreative Journey www.ozbranding.co.il Strategic " [email protected] [email protected] Branding & Design 052-6999935 052-6999933