Buystand Branding Presentation

The NEW Buystand Presented by Rachel Diamond and Steve Bercovici

Yay Creative Group

What is EDGE Pricing? “Consumers’ have a willingness-to-buy for everything they want. Retailers’ and Brands’ have a willingness-to-sell for everything that they sell.

EDGE Pricing matches the two.”

What is a Walrasian Auction?

“A Walrasian auction, introduced by Léon Walras, is a type of simultaneous auction where each agent calculates its demand for the good at every possible price and submits this to an auctioneer… A Walrasian auction perfectly matches the supply and the demand.”

Sound familiar?

Picture this…

(think Geico: Gecko)

Introducing

Also seen as

Benefits •  Ownable brand

•  Creates mystique

•  Egghead reference

•  Available domain

•  Lends itself to unlimited creative

•  Can be made into a verb “Oh I want that ski jacket! I’ll just walras it.”

Campaign Concept #1

BRAND KILLER •  4-page folded brochure with graphs and

info for retailers

•  Custom playing cards villainizing flash sale sites

Campaign Concept #2

FIND A TRAIL •  Ads tailored to local audiences featuring

specific info and relevant gear

•  Point to www.walras.com/findatrail

•  Landing page with interactive map program

•  Target nature lovers and psychedelic enthusiasts with ads that subtly refer to underground, “I am the walrus”

•  Point to www.walras.com/jointhefringe

•  Landing page with social network set-up and relevant content for “fringe society”

•  Integrate with traffic generated by video satire

Campaign Concept #3

FRINGE SOCIETY

Sample Ad Campaign lends itself well to moving web ads as well as impactful print pieces

Campaign Concept #4

GLAMPING •  Attract female audience and upscale niche

markets less interested in rugged activewear

•  Point to www.walras.com/goglamping

•  Landing page with blog featuring Instagram campaign, interactive

•  “I’d rather be glamping.” bumper stickers

Sample Ad Campaign reaches under-serviced audience with highest spending potential, offers brand relevance

What do you think?