Brand Management Top 5 Book Summaries and Ted Talks

BRAND MANAGEMENT

Brand Ma Ted Talks!#BRANDBookSummaries

#LearningFromTheTop5BrandBooks#3MinuteTedTalksInClass

#DifferentWaystoShowcaseBrandUnderstanding

Prof Bong De Ungria

BRAND MANAGEMENT

Outline

Brand Ma Ted Talks

Z: Complete Brand Learning Experience

Y: Branding benefits you personally and professionally

X: Top 5 Branding Books

Show What You Know thru 3 min Ted talk and in Multiple Choice Exam

BRAND MANAGEMENT

Instructions to Students1. Read all the summaries.

2. To measure and reward effort in reading and understanding the summaries, a short multiple choice exam shall be given at the start of the class.

3. To give students a chance to demonstrate their understanding of the concepts and to show their communication skills, all students will be asked to speak for 3 minutes using any of the ideas in branding which may or may not be based on the attached summaries.

BRAND MANAGEMENT

Notes on the Ted TalksMandatory

1. Maximum talk time of 3 minutes

2. Talk must be Brand Management related

Optional

1. May or may not be an idea from the attached summaries

2. Talk may or may not have a support presentation (powerpoint). If you have slides to be used for your talk, pls. bring your computer with the presentation and/or upload the file and post the link on our class Facebook group page on the topic.

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Summary

Brand Ma Ted Talks

Z: Complete Brand Learning Experience

Y: Branding benefits you personally and professionally

X: Top 5 Branding Books

Show What You Know thru 3 min Ted talk and in Multiple Choice Exam

BRAND MANAGEMENT

Brand Ma Ted Talks!#BRANDBookSummaries

#LearningFromTheTop5BrandBooks#3MinuteTedTalksInClass

#DifferentWaystoShowcaseBrandUnderstanding

Prof Bong De Ungria