BRAND MANAGEMENT Brand Ma Ted Talks! #BRANDBookSummaries #LearningFromTheTop5BrandBooks #3MinuteTedTalksInClass #DifferentWaystoShowcaseBrandUnderstanding Prof Bong De Ungria
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BRAND MANAGEMENT
Brand Ma Ted Talks!#BRANDBookSummaries
#LearningFromTheTop5BrandBooks#3MinuteTedTalksInClass
#DifferentWaystoShowcaseBrandUnderstanding
Prof Bong De Ungria
BRAND MANAGEMENT
Outline
Brand Ma Ted Talks
Z: Complete Brand Learning Experience
Y: Branding benefits you personally and professionally
X: Top 5 Branding Books
Show What You Know thru 3 min Ted talk and in Multiple Choice Exam
BRAND MANAGEMENT
Instructions to Students1. Read all the summaries.
2. To measure and reward effort in reading and understanding the summaries, a short multiple choice exam shall be given at the start of the class.
3. To give students a chance to demonstrate their understanding of the concepts and to show their communication skills, all students will be asked to speak for 3 minutes using any of the ideas in branding which may or may not be based on the attached summaries.
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Notes on the Ted TalksMandatory
1. Maximum talk time of 3 minutes
2. Talk must be Brand Management related
Optional
1. May or may not be an idea from the attached summaries
2. Talk may or may not have a support presentation (powerpoint). If you have slides to be used for your talk, pls. bring your computer with the presentation and/or upload the file and post the link on our class Facebook group page on the topic.
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Summary
Brand Ma Ted Talks
Z: Complete Brand Learning Experience
Y: Branding benefits you personally and professionally
X: Top 5 Branding Books
Show What You Know thru 3 min Ted talk and in Multiple Choice Exam
BRAND MANAGEMENT
Brand Ma Ted Talks!#BRANDBookSummaries
#LearningFromTheTop5BrandBooks#3MinuteTedTalksInClass
#DifferentWaystoShowcaseBrandUnderstanding
Prof Bong De Ungria
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