Big mouth media? Nooo ... bigmouthmedia
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8/14/2019 Big mouth media? Nooo ... bigmouthmedia
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big, clever digital marketing
corporate
designmanual
Compiled December 2007
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The use of bigmouthmedia colour pallete
The bigmouthmedia red should only be used where maximum impact is required particularly when used adjacent to the
bigmouthmedia logo. The red should rarely be used to colour headlines or body copy when they appear on the same
surface as the logo or words bigmouthmedia - as this will reduce the impact of the red mouth. However it is permisable
to use the red in solid blocks of colour or to emphasise areas within images where appropriate. There is no restriction on
the use of the black.
Important : Users of these guidelines should be aware that colours can look dramatically different when applied to a
variety of substrates. Materials printed with the bigmouthmedia red should matchPMS186as it looks when printed on
a coated paper stock. PMS186 ink printed on uncoated paper or other substrates may not be an exact match when
compared side by side therefore a small amount of colour variation is acceptable, however an attempt should be made to
match PMS186 wherever possible.
Pantone 186 4-Colour Process
C 0M 100Y 90K 4
R 243G 0B 13
On - screen
Hex # F3000D
Web Safe
bigmouth red
Process Black 4-Colour Process
C 0M 0Y 0K 100
R 0G 0B 0
On - screen
Hex # 000000
Web Safe
bigmouth black
brandbasics :overviewThe bigmouthmedia brand identity goes further than just logos, colours or typefaces. The term brand covers our unique
mouthy personality and should encompass all areas of communication. Our identity is the most prolific visual representa-
tion of our reputation and must be kept consistent across all our communications in order to be recognised, remembered
and rewarded with trust by all those that come into contact with it.
These guidelines are a brief overview of how to use the bigmouthmedia logo in a variety of applications.
The bigmouthmedia logo can be downloaded in various file formats at www.bigmouthmedia.com/media.
To ensure that our bigmouthmedia brand is never compromised all visual assets including email signatures, images and
templates need to be approved by the UK marketing department before publication. If you are still unclear as to how
the bigmouthmedia brand should be used please email marketing@bigmouthmedia.com and we will endeavour to
answer your queries as simply and quickly as possible.
The bigmouthmedia colour palette
Although the selection of colours representing bigmouthmedia appear to be simple, we should by no means
take them for granted. Below is an illustration of the 2 colours used on almost all bigmouthmedia material, and their
respective breakdowns.
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brandbasics :logoThe bigmouthmedia logo should wherever possible be reproduced in full colour (CMYK). However in
situations where a CMYK process is unavailable there is a Pantone version and an RGB version available for
download at www.bigmouthmedia.com/media.
Logo CMYK breakdown
100% Magenta 90% Yellow 4% Black(K)100% Black(K) 100% Black(K)
100% Black(K)
Logo Pantone breakdown
PMS 186Process Black Process Black
Process Black
Duotone of Process Black
and PMS186
big, clever digital marketing
big, clever digital marketing
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brandbasics :typefaceArial is the preferred font for all printed documents and screen based media produced inhouse.
Primary Typeface : Arial Regular is the primary body
copy typeface used across all bigmouthmedia inhouse
produced printed and screen media.
Arial RegularabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTVWXYZ
1234567890
Primary Typeface : Arial Bold is the primary body copy
typeface fortitles and single words that require extra
emphasis within body copy.
Arial BoldabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
Supporting Typeface : Arial Italic can be used for body
copy emphasis.
Arial ItalicabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTVWXYZ
1234567890
Supporting Typeface : Arial Bold Italic can be used for
titles and single words that require extra emphasis
within body copy or when reversed out of a colour.
Arial Bold ItalicabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTVWXYZ
1234567890
Documents : 9pt Arial with 12pt line spacing is the preferred typeface for all internally produced documents including
those produced for clients. An upper case B should only used at the start of a sentence when writing bigmouthmedia - a
lower case b should be used in all other cases. When writing documents the mouth in bigmouthmedia should always be
written in red.
Email : 10pt Arial is the preferred typeface for all emails.
Web : 11pt Arial is the preferred typeface for webpages.
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brandbasics :typefaceMyriad is the preferred font for printed media produced through bigmouthmedia marketing.
Primary Typeface : Myriad Light is the primary body copy
typeface used across all bigmouthmedia printed material.
9pt type on 12pt leading is recommended for general use.
Myriad LightabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
Primary Typeface : Myriad Regular is the primary body copy
typeface for emphasis in areas of Myriad Light copy content
and should be used when writing bigmouthmedia.
Myriad RegularabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
Supporting Typeface : Myriad Semibold can be used for
even greater body copy emphasis in areas of Myriad Light
copy content or for paragraph/section headings.
Myriad SemiboldabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
Secondary Typeface : Myriad bold can be used for pagetitles and single lines of promotional copy that require extra
standout, especially when reversed out of a colour.
Myriad Boldabcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890
Myriad Light Italicabcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890
Myriad Regular Italicabcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
Myriad Semibold Italicabcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890
Myriad Bold Italicabcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890
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brandbasics :use of brand nameIn situations where the word bigmouthmedia needs to be used for display headings Myriad Bold should be used
with the word mouth coloured red as shown. Please note that an upper case b is never used.
bigmouthmedia
bigmouthmedia
bigmouthmedia
bigmouthmediaReversing the word out ofbigmouthmedia red is the only occasion when the word mouth prints white
Example of reversing the word bigmouthmedia out of black
Do not reverse the word bigmouthmedia out of a colour other than the black or red
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brandbasics :sub brandsThe bigmouthmedia logo is available with sub brand straplines. The default strapline is big, clever digital marketing -
however feel free to use any of the following alternatives where appropriate.
big, clever digital marketing
big, clever affiliate marketing
big, clever SEO
big, clever PPC management
big, clever email marketing
big, clever online media planning
big, clever search marketing
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brandbasics :logo misusereproduce the logo in a single colour.
When using the logo in newspaper press
print the logo with a spot colour red for
the word mouth and the bigmouthmedia
teeth symbol
Do not
surround the logo in a small box just
because the background is a colour
Do not
reverse the logo out of a dark background
Do not
Alter the position and scale of
the logo elements
Do not
Position the logo too near the edge of a
page or hard up against other page elements.
Do not
big, clever digital marketing
clever digital marketing
big,clever digital marketing
big,clever digital marketing
big,clever digital marketing
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brandbasics :using the logo
big,clever digital marketing
big,clever digital marketing
ensure that there is a minimum clear zone
around the logo as shown.
No page element should overlap the outer edge
X
Y
Y = X
Do
ensure that the logo is reproduced no less
than 35mm wide for print and 210 pixels
wide for screen - measured from left edge of
the b to right edge of mouth illustration
Do35mm minimum
YY
Y
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Head office: 51 Timber Bush, Edinburgh EH6 6QH t 0845 130 0022 f 0131 553 6800 hello@bigmouthmedia.com www.bigmouthmedia.com
B I G C L E V E R D I G I T A L M A R K E T I N G I N U K U S A G E R M A N Y I T A L Y F R A N C E N O R W A Y S W E D E N K O R E A
Registered company number SC177425
print :letterhead
7.22pt Myriad except where indicated
Myriadbold
5pt Myriad
7pt Myriad
6.86pt Myriad Condensed 6.86pt Myriad Condensed
Body copy set in 9pt Myriad Light
with 12pt line space
Address set in 9pt Myriad Light
with 12pt line space
Align left text margin with big mouthmedia logo
Date
Ensure Address/date remains above
the top 1/3 of letterhead
Lorem ipsum dolor sit amet
Consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim
ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum
iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et
iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam
erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo
consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat.
Vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit
augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod
mazim placerat facer possim assum.
Duis autem vel eum iriure dolor
Feugiat nulla facilisis.
Exerci tation ullamcorper
Suscipit lobortis nisl ut aliquipex ea com
Consequat duis autem vel eum iriure
dolor in hendrerit in vulputate
ABC 1234
30 November 2007
Align right text margin with address line
Thebackoftheletterheadprintsbigmouthmediared
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Head office: 51 Timber Bush, Edinburgh EH6 6QH t 0845 130 0022 f 0131 553 6800 hello@bigmouthmedia.com www.bigmouthmedia.com
B I G C L E V E R D I G I T A L M A R K E T I N G I N U K U S A G E R M A N Y I T A L Y F R A N C E N O R W A Y S W E D E N K O R E A
Registered company number SC177425
print :compliment slip
7.22pt Myriad except where indicated
Myriadbold
5pt Myriad
7pt Myriad
6.86pt Myriad Condensed 6.86pt Myriad Condensed
Front
Back
The back of the compliments slip
prints bigmouthmedia red
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print :businesscard
Name set in 10pt Myriad Bold
Edinburgh Hamburg London Manchester Milan MunichNew York Oslo Paris Seoul Stockholm Trondheim Dubai
John SmithJob title/description
51 Timberbush, Edinburgh EH6 6QH, UKT: +44 (0)131 000 0000Direct Dial: +44 (0)131 000 0000
M: +44 (0)7984 000 000E: john.smith@bigmouthmedia.comwwww.bigmouthmedia.com
Bigmouthmedia red
Ensure correct bite markcutter guide is used
Job title set in 9pt Myriad regular
Direct dial phone set in 8.5pt Myriad Bold
Locations set in 8.5pt Myriad regular
Contact info set in 8.5pt Myriad regular
Contact info set in 8.5pt Myriad regular
Back
Front
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brandchartsCharts and graphs should be clean and easy to read. Unnecessary graphical embellishments e.g. colour
graduations, decorative icons and borders should be avoided. Bars representing bigmouthmedia should
match bigmouthmedia red as shown in this example template.
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Jan Feb Mar Apr
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Top 50 Top 10 No 1
Client/KW Set US Search Space
Jun Jul Aug Sep
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