Big mouth media? Nooo ... bigmouthmedia

8/14/2019 Big mouth media? Nooo ... bigmouthmedia

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big, clever digital marketing

corporate

designmanual

Compiled December 2007


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The use of bigmouthmedia colour pallete

The bigmouthmedia red should only be used where maximum impact is required particularly when used adjacent to the

bigmouthmedia logo. The red should rarely be used to colour headlines or body copy when they appear on the same

surface as the logo or words bigmouthmedia - as this will reduce the impact of the red mouth. However it is permisable

to use the red in solid blocks of colour or to emphasise areas within images where appropriate. There is no restriction on

the use of the black.

Important : Users of these guidelines should be aware that colours can look dramatically different when applied to a

variety of substrates. Materials printed with the bigmouthmedia red should matchPMS186as it looks when printed on

a coated paper stock. PMS186 ink printed on uncoated paper or other substrates may not be an exact match when

compared side by side therefore a small amount of colour variation is acceptable, however an attempt should be made to

match PMS186 wherever possible.

Pantone 186 4-Colour Process

C 0M 100Y 90K 4

R 243G 0B 13

On - screen

Hex # F3000D

Web Safe

bigmouth red

Process Black 4-Colour Process

C 0M 0Y 0K 100

R 0G 0B 0

On - screen

Hex # 000000

Web Safe

bigmouth black

brandbasics :overviewThe bigmouthmedia brand identity goes further than just logos, colours or typefaces. The term brand covers our unique

mouthy personality and should encompass all areas of communication. Our identity is the most prolific visual representa-

tion of our reputation and must be kept consistent across all our communications in order to be recognised, remembered

and rewarded with trust by all those that come into contact with it.

These guidelines are a brief overview of how to use the bigmouthmedia logo in a variety of applications.

The bigmouthmedia logo can be downloaded in various file formats at www.bigmouthmedia.com/media.

To ensure that our bigmouthmedia brand is never compromised all visual assets including email signatures, images and

templates need to be approved by the UK marketing department before publication. If you are still unclear as to how

the bigmouthmedia brand should be used please email [email protected] and we will endeavour to

answer your queries as simply and quickly as possible.

The bigmouthmedia colour palette

Although the selection of colours representing bigmouthmedia appear to be simple, we should by no means

take them for granted. Below is an illustration of the 2 colours used on almost all bigmouthmedia material, and their

respective breakdowns.


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brandbasics :logoThe bigmouthmedia logo should wherever possible be reproduced in full colour (CMYK). However in

situations where a CMYK process is unavailable there is a Pantone version and an RGB version available for

download at www.bigmouthmedia.com/media.

Logo CMYK breakdown

100% Magenta 90% Yellow 4% Black(K)100% Black(K) 100% Black(K)

100% Black(K)

Logo Pantone breakdown

PMS 186Process Black Process Black

Process Black

Duotone of Process Black

and PMS186




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brandbasics :typefaceArial is the preferred font for all printed documents and screen based media produced inhouse.

Primary Typeface : Arial Regular is the primary body

copy typeface used across all bigmouthmedia inhouse

produced printed and screen media.

Arial RegularabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTVWXYZ

1234567890

Primary Typeface : Arial Bold is the primary body copy

typeface fortitles and single words that require extra

emphasis within body copy.

Arial BoldabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ

1234567890

Supporting Typeface : Arial Italic can be used for body

copy emphasis.

Arial ItalicabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTVWXYZ

1234567890

Supporting Typeface : Arial Bold Italic can be used for

titles and single words that require extra emphasis

within body copy or when reversed out of a colour.

Arial Bold ItalicabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTVWXYZ

1234567890

Documents : 9pt Arial with 12pt line spacing is the preferred typeface for all internally produced documents including

those produced for clients. An upper case B should only used at the start of a sentence when writing bigmouthmedia - a

lower case b should be used in all other cases. When writing documents the mouth in bigmouthmedia should always be

written in red.

Email : 10pt Arial is the preferred typeface for all emails.

Web : 11pt Arial is the preferred typeface for webpages.


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brandbasics :typefaceMyriad is the preferred font for printed media produced through bigmouthmedia marketing.

Primary Typeface : Myriad Light is the primary body copy

typeface used across all bigmouthmedia printed material.

9pt type on 12pt leading is recommended for general use.

Myriad LightabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ

1234567890

Primary Typeface : Myriad Regular is the primary body copy

typeface for emphasis in areas of Myriad Light copy content

and should be used when writing bigmouthmedia.

Myriad RegularabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ

1234567890

Supporting Typeface : Myriad Semibold can be used for

even greater body copy emphasis in areas of Myriad Light

copy content or for paragraph/section headings.

Myriad SemiboldabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ

1234567890

Secondary Typeface : Myriad bold can be used for pagetitles and single lines of promotional copy that require extra

standout, especially when reversed out of a colour.

Myriad Boldabcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

Myriad Light Italicabcdefghijklmnopqrstuvwxyz


Myriad Regular Italicabcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

1234567890

Myriad Semibold Italicabcdefghijklmnopqrstuvwxyz


Myriad Bold Italicabcdefghijklmnopqrstuvwxyz



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brandbasics :use of brand nameIn situations where the word bigmouthmedia needs to be used for display headings Myriad Bold should be used

with the word mouth coloured red as shown. Please note that an upper case b is never used.

bigmouthmedia

bigmouthmedia

bigmouthmedia

bigmouthmediaReversing the word out ofbigmouthmedia red is the only occasion when the word mouth prints white

Example of reversing the word bigmouthmedia out of black

Do not reverse the word bigmouthmedia out of a colour other than the black or red


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brandbasics :sub brandsThe bigmouthmedia logo is available with sub brand straplines. The default strapline is big, clever digital marketing -

however feel free to use any of the following alternatives where appropriate.


big, clever affiliate marketing

big, clever SEO

big, clever PPC management

big, clever email marketing

big, clever online media planning

big, clever search marketing


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brandbasics :logo misusereproduce the logo in a single colour.

When using the logo in newspaper press

print the logo with a spot colour red for

the word mouth and the bigmouthmedia

teeth symbol

Do not

surround the logo in a small box just

because the background is a colour

Do not

reverse the logo out of a dark background

Do not

Alter the position and scale of

the logo elements

Do not

Position the logo too near the edge of a

page or hard up against other page elements.

Do not


clever digital marketing

big,clever digital marketing




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brandbasics :using the logo



ensure that there is a minimum clear zone

around the logo as shown.

No page element should overlap the outer edge

X

Y

Y = X

Do

ensure that the logo is reproduced no less

than 35mm wide for print and 210 pixels

wide for screen - measured from left edge of

the b to right edge of mouth illustration

Do35mm minimum

YY

Y


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Head office: 51 Timber Bush, Edinburgh EH6 6QH t 0845 130 0022 f 0131 553 6800 [email protected] www.bigmouthmedia.com

B I G C L E V E R D I G I T A L M A R K E T I N G I N U K U S A G E R M A N Y I T A L Y F R A N C E N O R W A Y S W E D E N K O R E A

Registered company number SC177425

print :letterhead

7.22pt Myriad except where indicated

Myriadbold

5pt Myriad

7pt Myriad

6.86pt Myriad Condensed 6.86pt Myriad Condensed

Body copy set in 9pt Myriad Light

with 12pt line space

Address set in 9pt Myriad Light

with 12pt line space

Align left text margin with big mouthmedia logo

Date

Ensure Address/date remains above

the top 1/3 of letterhead

Lorem ipsum dolor sit amet

Consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim

ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum

iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et

iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam

erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo

consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat.

Vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit

augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod

mazim placerat facer possim assum.

Duis autem vel eum iriure dolor

Feugiat nulla facilisis.

Exerci tation ullamcorper

Suscipit lobortis nisl ut aliquipex ea com

Consequat duis autem vel eum iriure

dolor in hendrerit in vulputate

ABC 1234

30 November 2007

Align right text margin with address line

Thebackoftheletterheadprintsbigmouthmediared


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Head office: 51 Timber Bush, Edinburgh EH6 6QH t 0845 130 0022 f 0131 553 6800 [email protected] www.bigmouthmedia.com

B I G C L E V E R D I G I T A L M A R K E T I N G I N U K U S A G E R M A N Y I T A L Y F R A N C E N O R W A Y S W E D E N K O R E A

Registered company number SC177425

print :compliment slip

7.22pt Myriad except where indicated

Myriadbold

5pt Myriad

7pt Myriad

6.86pt Myriad Condensed 6.86pt Myriad Condensed

Front

Back

The back of the compliments slip

prints bigmouthmedia red


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print :businesscard

Name set in 10pt Myriad Bold

Edinburgh Hamburg London Manchester Milan MunichNew York Oslo Paris Seoul Stockholm Trondheim Dubai

John SmithJob title/description

51 Timberbush, Edinburgh EH6 6QH, UKT: +44 (0)131 000 0000Direct Dial: +44 (0)131 000 0000

M: +44 (0)7984 000 000E: [email protected]

Bigmouthmedia red

Ensure correct bite markcutter guide is used

Job title set in 9pt Myriad regular

Direct dial phone set in 8.5pt Myriad Bold

Locations set in 8.5pt Myriad regular

Contact info set in 8.5pt Myriad regular

Contact info set in 8.5pt Myriad regular

Back

Front


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brandchartsCharts and graphs should be clean and easy to read. Unnecessary graphical embellishments e.g. colour

graduations, decorative icons and borders should be avoided. Bars representing bigmouthmedia should

match bigmouthmedia red as shown in this example template.

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fsearchspace

Jan Feb Mar Apr

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Top 50 Top 10 No 1

Client/KW Set US Search Space

Jun Jul Aug Sep
