Belgium PowerPoint Presentation Template Dilan Sakar ...€¦ · PowerPoint Presentation Template June 19th, 2017 Belgium Dilan Sakar Noemie Haverhals. MAHALIA CALVIN KLEIN BELUX

PowerPoint Presentation TemplateJune 19th, 2017

Belgium

Dilan Sakar

Noemie Haverhals

MAHALIACALVIN KLEIN BELUX

BRIGHT FAMILY DOCTOR

UNESCO INTERNATIONAL RAPPORT

MILLION ILLITERATE

PEOPLE

0

“Out of 750 million illiterate people 2/3rd are women”

YEARS LATER THE

GROUP IS THE SAMEMILLION ARE FEMALE CHANGE OVER TIME

20750 76

MISSION OF CALVIN KLEIN

CREATE CULTURALLY RELVANCY

YOUTHCULTURAL ACTIVISM EQUALITY

CULTURALLY RELEVANT YOUTH

SUPPORT MINORITY

DEFY THE BOUNDERIES 70 % MILLENIAL

LOW LEVEL DONORS

#giveheraCUPleofletters

5

6

GIVE HER AN A

AcceptanceAchieveAction

Advantage Allow

Amazing AwesomeAmbitious

Accomplishment

7

CITYTRIP FOCUS

1GIVE VOICE AND

INCREASE AWARENESS

2DONATE TO INNOVATION AND SUSTAINABILITY

3TRIGGER USER

GENERATED CONTENT

EXECUTION

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• DIGITAL AND SOCIAL

• INFLUENCERCAMPAIGN

• IN STORE ADVERTISEMENT

• PR STRATEGY

PLANNING

9

BUDGETTARGET AUDIENCE & MEDIA

We want to communicate to women of Low Level

donors

Build awareness via Digital & Social media

Leverage PR value of the campaign via earned and

paid media

Assure visibility in store

TMINGS

17/06 16/07 14/08 02/09 20/10 10/12 3JAN 8 MARCH

2020

BRIEFIN

G

CREATIVE

BRIEF

CREATIVE

CONCEPT

DEBRIEF &

ADAPTATIONSTESTING FINETUNING

CREATIVE

PRODUCTIONON AIR

OTHER

FEE

40.000 EUR

PRODUCTION BUDGET

300.000 EUR

COMMUNICATION

PRINCIPLES

JEP GUIDELINES

PowerPoint Presentation TemplateJune 19th, 2017

#giveheraCUPleofletters

SUMMARY

THANK YOU

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