PowerPoint Presentation Template June 19th, 2017 Belgium Dilan Sakar Noemie Haverhals
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PowerPoint Presentation TemplateJune 19th, 2017
Belgium
Dilan Sakar
Noemie Haverhals
MAHALIACALVIN KLEIN BELUX
BRIGHT FAMILY DOCTOR
UNESCO INTERNATIONAL RAPPORT
MILLION ILLITERATE
PEOPLE
0
“Out of 750 million illiterate people 2/3rd are women”
YEARS LATER THE
GROUP IS THE SAMEMILLION ARE FEMALE CHANGE OVER TIME
20750 76
MISSION OF CALVIN KLEIN
CREATE CULTURALLY RELVANCY
YOUTHCULTURAL ACTIVISM EQUALITY
CULTURALLY RELEVANT YOUTH
SUPPORT MINORITY
DEFY THE BOUNDERIES 70 % MILLENIAL
LOW LEVEL DONORS
#giveheraCUPleofletters
5
6
GIVE HER AN A
AcceptanceAchieveAction
Advantage Allow
Amazing AwesomeAmbitious
Accomplishment
7
CITYTRIP FOCUS
1GIVE VOICE AND
INCREASE AWARENESS
2DONATE TO INNOVATION AND SUSTAINABILITY
3TRIGGER USER
GENERATED CONTENT
EXECUTION
8
• DIGITAL AND SOCIAL
• INFLUENCERCAMPAIGN
• IN STORE ADVERTISEMENT
• PR STRATEGY
PLANNING
9
BUDGETTARGET AUDIENCE & MEDIA
We want to communicate to women of Low Level
donors
Build awareness via Digital & Social media
Leverage PR value of the campaign via earned and
paid media
Assure visibility in store
TMINGS
17/06 16/07 14/08 02/09 20/10 10/12 3JAN 8 MARCH
2020
BRIEFIN
G
CREATIVE
BRIEF
CREATIVE
CONCEPT
DEBRIEF &
ADAPTATIONSTESTING FINETUNING
CREATIVE
PRODUCTIONON AIR
OTHER
FEE
40.000 EUR
PRODUCTION BUDGET
300.000 EUR
COMMUNICATION
PRINCIPLES
JEP GUIDELINES
PowerPoint Presentation TemplateJune 19th, 2017
#giveheraCUPleofletters
SUMMARY
THANK YOU
11
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