Afp 2011 Camera Phone Fundraising

Camera Phone Fundraising

THE NEXT BIG THING

Monday Mar 21. 11:15AM - 12:00PM

John BaguleyCEO

International Fundraising Consultancy

WWW.IFC.TC

“The future is already with us - it is just not evenly distributed.”

William Gibson

VIDEO 1

QR Code / Mobile Bar Code

www.mobile-barcodes.com

•Home

Software already embedded in the phone with the Nokia and Android models.

USA - Japan – Spain – Italy - UK

Addidas – upload your photo!

Coca-Cola Japan

www.mytoys.de

VIDEO 2

“If we do it in the supermarket we’ll do it anywhere”

VIDEO 3

TESCO’s game changer

The QR Code resolves via the biy.ly url to a page were the game can be pre-ordered.http://bit.ly/aefZn7+

“The US is at the tipping point!”

VIDEO 4

Denver International Airport

Websiteswww.denso-wave.com - original creators of the 2D barcode.

http://qrcode.kaywa.com - Kaywa QR-Code reader software.

www.mobilecodes.org - the mobile codes consortium.

http://mobilecodes.nokia.com - download the Nokia barcode scanner free.

http://code.google.com/p/zxing/ - Google Android application for decoding barcodes.

http://barcode.tec-it.com/barcode-generator.aspx - QR-Codes, Data matrix, Aztec, MaxiCode among others.

Google’s ZXing ("Zebra Crossing")

An open-source, multi-format 1D/2D barcode image processing library implemented in Java.

Using the built-in camera on mobile phones to photograph and decode barcodes on the device, without communicating with a server.

UPC-A and UPC-E, EAN-8 and EAN-13, Code 39, Code 93, Code 128, QR Code, ITF, Codabar, RSS-14 (all variants), Data Matrix , PDF 417 ('alpha' quality), Aztec ('alpha' quality)

“Be distinct or extinct!”

Flathead River Valley is a large swath of wilderness.

Use billboards, magazines and posters.

QR-Codes generate interest beyond the message.

Track your QR-Code scans and get quantifiable statistics worth a thousand words.

Cyber-bullying advice on your mobile phone

QR Code wrist-band for timing sponsored walks check-points.

City Harvest New York

“QR Codes deliver higher donations faster than SMS”

Place a code at the end of an article to link directly with an update, video clip or a relevant supporter action.

The UK’s Sun newspaper attracted 11,000 people within a month.

There are Japanese papers with no other content.

Use QR codes to update your newsletters & magazines

VIDEO 5

In memoria & donor recognition

ANY QUESTIONS?

THANK YOU!

International Fundraising Consultancy

John Baguley7 Vesta Avenue, St Albans, AL1 2PQ UK

+44 (0)1727 762 998

John.Baguley@ifc.tc

WWW.IFC.TC