5 Stats You Need to Know About the State of Video in Australia

5 Stats You Need to Know About the State of Video in AustraliaFrom “Australia State of the Video Industry”, co-produced by Adap.tv and IAB Australia

9 out of 10 of Australian agencies and marketers say that their spend on video has increased in the last 12 months.

58% of Australian buyers plan digital

video alongside their TV plan…

…though buying responsibilities still tend to fall into the digital group within agencies.

Buying responsibilities

52% of media executives say that inventory is scarce, though this opinion is stronger with publisher/ad network representatives than with agency reps.

Is inventory scarce?

62% of agency reps are currently buying some

mobile inventory, and it is the most commonly

nominated area of growth for 2014.

Read the full report at:

http://info.adap.tv/AUS_SOIReport.html