5 Stats You Need to Know About the State of Video in Australia From “Australia State of the Video Industry”, co-produced by Adap.tv and IAB Australia
5 Stats You Need to Know About the State of Video in Australia
Jun 11, 2015
From Adap.tv's State of Video report for the Australian market. These are the 5 stats you need to know. Read the full report at: http://info.adap.tv/AUS_SOIReport.html
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5 Stats You Need to Know About the State of Video in AustraliaFrom “Australia State of the Video Industry”, co-produced by Adap.tv and IAB Australia
9 out of 10 of Australian agencies and marketers say that their spend on video has increased in the last 12 months.
58% of Australian buyers plan digital
video alongside their TV plan…
…though buying responsibilities still tend to fall into the digital group within agencies.
Buying responsibilities
52% of media executives say that inventory is scarce, though this opinion is stronger with publisher/ad network representatives than with agency reps.
Is inventory scarce?
62% of agency reps are currently buying some
mobile inventory, and it is the most commonly
nominated area of growth for 2014.
Read the full report at:
http://info.adap.tv/AUS_SOIReport.html
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