Mind-Blowing Video Advertising STATS of 2016

MIND-BLOWINGVIDEOADVERTISINGSTATS OF 2016THUS FAR...

SPENDING ONU.S. VIDEOADS GREW42% TO $7.46BILLION.AOL's State of the Video Industry Report

MORE THAN HALFOF YOUTUBEVIEWS & 65% OFFACEBOOK VIDEOVIEWS OCCUR ONMOBILE DEVICES.

Susan Wojcicki, Youtube's CEO

THE GOOGLE DISPLAYNETWORK REACHESOVER 90% OFINTERNET USERSWORLDWIDE,THROUGH 2 MILLIONSITES, INCLUDINGYOUTUBE.comScore

YOUTUBE, ONMOBILE ALONE,REACHES MORE 18-49 YEAR-OLDSTHAN ANY CABLENETWORK IN THEU.S.

ReelSEO.com

SMARTPHONESARE THE TOPDEVICE TOREACH 98% OFMILLENNIALS.

Google & Ipsos

YOUTUBE'SMOBILEREVENUE FROMADVERTISING ISUP 2X YEAR-OVER-YEAR.Youtube

PEOPLE WHO VIEWVIDEOS ONSMARTPHONES ARE1.4X AS LIKELY TOWATCH ADS.(COMPARED TO TVOR DESKTOP VIEWS)

Google & Ipsos

ALMOST 80% OFPEOPLE WATCHVIDEOS ONLINEEVERY WEEK. MORETHAN 50% WATCHVIDEOS ONLINEEVERY DAY.

Groupon

USING THE WORD'VIDEO' IN AN EMAILSUBJECT LINE BOOSTSOPEN RATES BY 19%,INCREASES CLICK-THROUGH RATES BY65% & REDUCESUNSUBSCRIBES BY 26%.

Syndacast

34% OF U.S. ADULTSUSE AD BLOCKINGSOFTWARE,RESULTING IN A LOSSOF 40% OFADVERTISERS' ADREVENUE.

Interactive Advertising Bureau

THERE ARE MORETHAN 100 MILLIONACTIVE, DAILYSNAPCHATTERS. SNAPCHAT GETSOVER 6 BILLION VIDEOVIEWS EVERYDAY.

ReelSEO.com

THERE WAS A 3XLIKELIHOOD THAT ASNAPCHATTER WHOWATCHEDUNIVERSAL'S MOVIEAD ON SNAPCHAT,WENT AND SAW THEMOVIE.Millward Brown Digital

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