4 Types of YouTube Ads That Quickly Boost Revenue
Post on 23-Jan-2017
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YouTube ads are THE most powerful type of advertising.
The combination of video marketing with Google’s search engine gives you incredible leverage when attracting more traffic, leads, and sales online.
Video is the best way to capture a person’s attention and influence
their decision making.
As a marketer, video gives you the ability to build personal
connections with your prospects and develop a relationship online…
Businesses using YouTube video marketing see a 20% increase in website traffic
(conservatively).
So, if increasing leads and multiplying revenue are your BIGGEST business goals…
Keep reading…
CREATING YOUTUBE ADS IS EASIER THAN
YOU THINK
Simply log in to your AdWords account, navigate to Campaigns, and click on the “add new campaign” button then select “online
video.”
But…you’ll need to give it more work to make your campaigns perform well against your
competition.
Optimizing your video ads is key…
Your Call-‐To-‐Actions’ should be so awesome that people want to click.(Ex. If you’re promoting a fitness video, consider taking your shirt off.) It’s all about the visual!
Refer to your BUYER PERSONA to see what targeting options work best for your niche, products or
services.
Different images work differently for each industry. Invest the time to find out what visual cues work well and then use them effectively to attract
viewers to your video ads.
YOU NEED TO KNOW THE DIFFERENT TYPES OF
VIDEO ADS…
#1 SKIPPABLE VIDEO ADS
These ad are also referred to as TrueView In-‐Stream Ads
And they’re designed to attract the attention of your prospects in the
first five seconds of watching the ad.
Users are given a ‘Skip Ad’ button to proceed watching their initially
selected video.And these are a great way to increase visibility on a Cost Per View basis.
These ads are a great way to get free visibility because YouTube only charges you after the ad is watched for at least 30 seconds…
Skippable YouTube ad type allows you to do something truly awesome – interrupt your viewer’s attention and force him or her to focus on
your pitch…
Skippable Ads often contain links that take a viewer to a landing page – e.g. early bird pricing offer page.
To keep viewers from skipping, create a killer script that can grab the viewer by the collar within the first 5 seconds. Make it REALLY
GOOD. Short is better.
At 7 Figure Automation, we like it between 30 – 60 seconds.
In-‐Stream types of YouTube ads are best for people who:
-‐> Viewed similar content on YouTube -‐> Are searching for specific keywords-‐> Have visited competitor websites-‐> Are watching similar channels.
#2 NON-‐SKIPPABLE VIDEO ADS
These are also In-‐Stream Video Ads, but are not skippable.
They’re also referred to as Non-‐Skippable In-‐Stream Ads and
usually last 15 seconds or longer
But remember…
The shorter the better.
Engagement is Paramount!
Non-‐Skippable YouTube Ads can show any time; before, during or after a
video.
Viewers are not allowed to watch the originally selected video until they have viewed the entire advertisement.
If you have a great offer to showcase, try Non-‐Skippable
Video Ads…
#3 DISPLAY ADS
These types of ads appear to the right of the feature video and at the top right of the YouTube Search
Engine Results Page.
They may appear below the player (for larger players) and aremeant to capture the user’s
attention while they’re watching other videos.
YouTube used to highlight these ad types with a yellow border…but they’re now blended with other
organic listings. So users really can’t tell the difference!
Don’t use Display Ads to direct viewers to your landing page.
RATHER, use them to drive them to more of your content and increase
subscribers.
If you want to use Display Ads to take users to your website, build calls to action into your video
content – video description links and clickable YouTube annotations.
#4 OVERLAY ADS
These ads are semi-‐transparent display ads that appear on the lower
20% portion of your video.
They’re also known as YouTube In-‐Video Overlay Ads.
Link your Call-‐To-‐Action Overlay Ad to your landing page for the highest
chance of lead conversion.
The best thing about overlay ads -‐ you can advertise your company’s products inside the video of your competitor’s video (i.e. let them do
the work for you).
To hook your viewers and preserve the ‘scent’ of the ad,
keep your landing page congruent (with your ad).
YouTube Overlay Ads are great if you’re looking to get more views without causing interruptions.
Whatever types of YouTube ads you choose to use, Keep in mind that
simplicity and specificity are critical.
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