22 Ways to Combat Declining Organic Reach

presented by

presented by

Use social campaigns –

– to collect useful data, e.g.,email addresses,

1

NOT JUST LIKES

(Facebook’s algorithm doesn’t like it).3

11

a very�mall percentage of your

fans visit your Page/apps

KNOW THAT

ORGANICALLY

4

REMEMBER2

WHEN A PERSON

shares YOUR CONTENT,

Facebookconsiders it

AS COMING FROM A

person,NOT A BRAND.

5

experiment

– by gender, relationship status,

age, location, etc.

with

targetingp�ts

targetingp�ts

targetingp�ts

6 7

Experiment with

i.e., promoting targeted posts to

targeted audiences.

8

FILL OUT YOUR PAGE BY ADDING

Changeyour cover photo

10 13

Check

to see

is the best timeto post

14

9

Make sure

socialcampaignsare mobile

ready

Make sure

socialcampaignsare mobile

ready

&

15

N I G H T S

W E E K E N D S

Schedule poststo go up during the

respond to comments

Interactwith fans

to increaseorganicreach

12

admin rolesand establishcompany

standards

Assign16

Be entertainingand helpful, not sales-yBe entertainingand helpful, not sales-yBe entertainingand helpful, not sales-y

17

stand out18

Be personal19

ShareStories

20

About section

up to date

MAKE SUREthe details in your

About sectionare

up to date

21

22

For more great resources, visit shortstack.com/resources

to see

– promotion is essential

APPROPRIATELYAPPROPRIATELY

Rather than complain about it,

follow these new Facebook rules:follow these new Facebook rules:

Organic reach on Faceb�k has dro�ed.

follow these new Facebook rules: