2018 Brand Loyalty Infographic Part 1 · 2020. 3. 3. · 2018 Brand Loyalty Statistics 43% of customers spend more money at brands they’re loyal to (ICSC) $ $$$ Brand Loyal Customers

2018Brand Loyalty Statistics

43% of customers spend more money at brands they’re loyal to (ICSC)

$

$$$

BrandLoyalCustomers

84% of adults are loyal to retailers (ICSC)

Retail Loyalty

82% of adults are loyal to products / brands (ICSC)

65% of a company’s business comes from existing customers. (Viable)

Existing CustomersNew Business

Loyalty program members spend between 12-18% more per year than non-loyalty program members. (Accenture)

80% of customers are willing to pay more for a better customer experience. (Accenture)

A 2% increase in customer retention can lower costs by as much as 10%. (SmallBizTrends)

It costs 5 times more to acquire a new customer than it does to retain a returning one. (Slideshare)

2680 Skymark Ave, Suite 420, Mississauga, Ontario, L4W 5L6 905.212.9350www.dcrstrategies.com | inquiries@dcrstrategies.com

Part 1

New customer cost

Returning customer cost