2018 Brand Loyalty Statistics 43% of customers spend more money at brands they’re loyal to (ICSC) $ $$$ Brand Loyal Customers 84% of adults are loyal to retailers (ICSC) 82% of adults are loyal to products / brands (ICSC) 65% of a company’s business comes from existing customers. (Viable) Existing Customers New Business Loyalty program members spend between 12-18% more per year than non-loyalty program members. (Accenture) 80% of customers are willing to pay more for a better customer experience. (Accenture) A 2% increase in customer retention can lower costs by as much as 10%. (SmallBizTrends) It costs 5 times more to acquire a new customer than it does to retain a returning one. (Slideshare) 2680 Skymark Ave, Suite 420, Mississauga, Ontario, L4W 5L6 905.212.9350 www.dcrstrategies.com | [email protected] Part 1 New customer cost Returning customer cost