Transcript
REVISED LEARNING QUESTIONS
Sheilanor C. TuringanApril 29, 2011
http://sheilanorturingan.blogspot.com
10 Questions
Chapter 2: Developing MarketingStrategies and Plans
Steven Y. Andrada/Shy TuringanApril 15, 2011
1/73http://sheilanorturingan.blogspot.com
1. According to Nirmalya Kumar, All of the following are the 3 V’s approach to marketing, except?
A. Value SegmentB. Value PrepositionC. Value PositioningD. Value NetworkE. None of the above
8/73
http://sheilanorturingan.blogspot.com
1. Marketing approach that identifies and satisfies the unmet needs of the target market
A. Value SegmentB. Value PrepositionC. Value PositioningD. Value NetworkE. None of the above
8/73http://sheilanorturingan.blogspot.com
3 V’s Approach to Marketing
4/73
Define the value segment
Define the value preposition
Define the value network
http://sheilanorturingan.blogspot.com
Define customer and needs
3 V’s Approach to Marketing
5/73
Question 1:
Define the value segment
Define the value preposition
Define the value network
http://sheilanorturingan.blogspot.com
Identify and satisfy an unmet need that your target market possesses.
3 V’s Approach to Marketing
6/73
Define the value segment
Define the value preposition
Define the value network
Question 1:
http://sheilanorturingan.blogspot.com
System of partnerships and alliances that a firm creates to source, augment and deliver its offerings.
3 V’s Approach to Marketing
7/73
Define the value segment
Define the value preposition
Define the value network
Question 1:
http://sheilanorturingan.blogspot.com
1. Marketing approach that identifies and satisfies the unmet needs of the target market
A. Value SegmentB. Value PrepositionC. Value PositioningD. Value NetworkE. None of the above
8/73
http://sheilanorturingan.blogspot.com
TOP 10 Learning Questions
Ch 3: Gathering Information and Scanning the Environment
Ma. Katrina S. Avellana/Shy Turingan
April 2011
http://sheilanorturingan.blogspot.com
1. Marketing Information System (MIS) consists of the following except:
11
A. People
B. Equipment
C. Information
D. Procedures
E. All of the above
http://sheilanorturingan.blogspot.com
1. Marketing Information System (MIS) consists of the following except:
12
A. People
B. Equipment
C. Information
D. Procedures
E. None of the above
http://sheilanorturingan.blogspot.com
Marketing Information System (MIS)
13
• Consists of people, equipment and procedures to gather, sort, analyze, evaluate and distribute
needed, timely and accurate information to marketing decision makers.
http://sheilanorturingan.blogspot.com
1. Marketing Information System (MIS) consists of the following except:
14
A. People
B. Equipment
C. Information
D. Procedures
E. None of the above
http://sheilanorturingan.blogspot.com
TOP 10 Learning Questions for
Creating Customer Value, Satisfaction & Loyalty and Ch 5
Joan Soliven/ Shy TuringanApril 15, 2011
http://sheilanorturingan.blogspot.com
1. Difference between what the customer gets and what he or she gives for different possible choices.
A. Customer Satisfaction B. Good Service C. Quality Product D. Customer Perceived ValueE. Product
http://sheilanorturingan.blogspot.com
1. Difference between what the customer gets and what he or she gives for different possible choices.
A. Customer Satisfaction B. Customer RetentionC. Customer Loyalty D. Customer Perceived ValueE. Customer Survey
http://sheilanorturingan.blogspot.com
Customer Perceived Value
Difference between what the customer gets and what he or she gives for different possible choices.
Source: Marketing Management 13th Edition by Philip Kotlerhttp://sheilanorturingan.blogspot.com
Consumers are more educated and informed, they seek out superior
alternatives
Dell offering better service than HP, they outpaced HP before in terms of customer perceived value.
Source: Marketing Management 13th Edition by Philip Kotlerhttp://sheilanorturingan.blogspot.com
1. Difference between what the customer gets and what he or she gives for different possible choices.
A. Customer Satisfaction B. Customer RetentionC. Customer Loyalty D. Customer Perceived ValueE. Customer Survey
http://sheilanorturingan.blogspot.com
TOP 10 Learning Questions for
Chapter 4: Conducting Marketing Research and
Forecasting Demand
Megha Behani/ Shy Turingan15th April ’2011
http://sheilanorturingan.blogspot.com
#1: In order to generate primary data, which amongst the following research approaches use concepts and tools from anthropology to understand how people live and work?
A. Behavioural Data ResearchB. Ethnographic ResearchC. Focus Group ResearchD. ObservationalE. Experimentation
22
http://sheilanorturingan.blogspot.com
The following are various research approaches except:
A. Behavioural Data ResearchB. Demographic ResearchC. Focus Group ResearchD. ObservationalE. Experimentation
23
http://sheilanorturingan.blogspot.com
Concept: What are the various research approaches to gather primary data?
Observational Ethnographic Focus Group Survey Behavioral Data Experimentation
24
http://sheilanorturingan.blogspot.com
The following are various research approaches except:
A. Behavioural Data ResearchB. Demographic ResearchC. Focus Group ResearchD. ObservationalE. Experimentation
25
http://sheilanorturingan.blogspot.com
TOP 10 Learning Questions for
Ch6: Analyzing Consumer Markets
Roleigh “Rolly” Tuazon/Shy Turingan
15 April 2011
http://sheilanorturingan.blogspot.com
4. What is NOT a personal factor?
A. Life-Cycle Stage B. Personality C. Values D. Only two of the above E. All of the above
27
http://sheilanorturingan.blogspot.com
4. What is NOT a personal factor?
A. Life-Cycle Stage B. Personality C. Values D. Occupation E. Competence
28
http://sheilanorturingan.blogspot.com
Personal Factors
29
Age
Self-Concept
Lifestyle
Values
Life-Cycle Stage
Occupation
Wealth
Personality
Kotler, Keller. Marketing Management, 13th Edition.
Concept 5:
http://sheilanorturingan.blogspot.com
4. What is NOT a personal factor?
A. Life-Cycle Stage B. Personality C. Values D. Occupation E. Competence
30
http://sheilanorturingan.blogspot.com
TOP 10 Learning Questions for
Ch 9: Creating Brand Equity
Soleil Gan/Shy TuringanApril 2011
http://sheilanorturingan.blogspot.com
1. Which of the following is NOT a component of Brand Equity?
A. RelevanceB. EnergyC. EsteemD. IndividualityE. Knowledge
32
http://sheilanorturingan.blogspot.com
1. A component of Brand Equity which measures the degree to which brand is seen as different from the others
A. RelevanceB. EnergyC. IndividualityD. DifferentiationE. Knowledge
33
http://sheilanorturingan.blogspot.com
Individuality is not a component of brand equity, rather it is…
4
BRAND EQUITY
Differentiation
Energy Relevance
Esteem
Knowledge
CALCI-N
Differentiation-measures the degree to which a brand is seen as different from others
Example:Chuckie chocolate milk advertises CALCI-N as an ingredientversus Moo who doesn’t have said ingredient
http://sheilanorturingan.blogspot.com
1. A component of Brand Equity which measures the degree to which brand is seen as different from the others.
A. RelevanceB. EnergyC. IndividualityD. DifferentiationE. Knowledge
35
http://sheilanorturingan.blogspot.com
TOP 10 Questions for
Chapter 10:
Crafting the Brand Positioning
Anna Katrina L. Guray/ Shy Turingan
April 15, 2011http://sheilanorturingan.blogspot.com
1. are associations/benefits that can be shared with other brands.
a. Points-of-Parityb. Points-of-Differencec. Brand Imaged. Brand Concepte. Points-of-Value
37
Question w/ Answer
http://sheilanorturingan.blogspot.com
1. are associations/benefits that can be shared with other brands.
a. Points-of-Parityb. Points-of-Differencec. Points-of-Imaged. Points-of-Concepte. Points-of-Value
38
http://sheilanorturingan.blogspot.com
TOP 10 Learning Questions for
Chapter 10Crafting the Brand
Positioning
Pearl Hazelle S. Velasco/ Shy Turingan
April 14, 2011
http://sheilanorturingan.blogspot.com
3. The Product Life Cycle is composed of the following except
A. IntroductionB. DeclineC. GrowthD. MaturityE. Development
http://sheilanorturingan.blogspot.com
3. Rapid market acceptance and substantial profit improvement happen on which stage of product life cycle?
A. IntroductionB. DeclineC. GrowthD. MaturityE. Development
http://sheilanorturingan.blogspot.com
The Product Life Cycle has four stages…
42
Introduction – slow sales growth and product is introduced in the market
Growth – rapid market acceptance and substantial profit improvement
Maturity – slowdown in sales growth Decline – sales show a downward drift
and profits erode
http://sheilanorturingan.blogspot.com
The graph shows the PRODUCT LIFE CYCLE.
00.5
11.5
22.5
33.5
Column1
Series 1
43
http://sheilanorturingan.blogspot.com
3. Rapid market acceptance and substantial profit improvement happen on which stage of product life cycle?
A. IntroductionB. DeclineC. GrowthD. MaturityE. Development
http://sheilanorturingan.blogspot.com
TOP 10 Learning Concepts for
Chapter 11:
Dealing with Competition
Lady Charmayne Hao/ Shy TuringanApril 2011
http://sheilanorturingan.blogspot.com
1. Which of the following is true?
a. In threat of segment rivalry, a segment is unattractive if it does not contain numerous, strong, or aggressive competitors.
b. In threat of new entrants, a segment is attractive if entry barriers are low and exit are high.
c. In threat of segment rivalry, a segment is unattractive if there are actual potential substitutes for the product.
d. In threat of new entrants, a segment is attractive if entry barriers are high and exit are low.
e. In threat of segment rivalry, a segment is attractive if it places a limit on prices and profit.
46
http://sheilanorturingan.blogspot.com
1. Barriers to entry include the following, except:
Economies of scale Product Differentiation Capital Requirements Switching Cost Distribution Channel Access Price Sensitivity
47
http://sheilanorturingan.blogspot.com
“Threat of new entrants” refers to the threat existing competitors face upon new competitors
48
Barriers to entry: Economies of scale Product
Differentiation Capital
Requirements Switching Cost Distribution Channel
Access Government PoliciesAttractive if entry barriers are high and exit are low!
http://sheilanorturingan.blogspot.com
1. Barriers to entry include the following, except:
Economies of scale Product Differentiation Capital Requirements Switching Cost Distribution Channel Access Price Sensitivity
49
http://sheilanorturingan.blogspot.com
TOP 10 Learning Questions
Ch 13 Designing and Managing Services
Ronald Patrick G. Wenceslao/Shy Turingan
April 2011
http://sheilanorturingan.blogspot.com
4
4. Which of the following is a characteristic of a service?
A. AdaptabilityB. FlexibilityC. PerishabilityD. None of the aboveE. All of the above
http://sheilanorturingan.blogspot.com
4
4. Which of the following is not a characteristic of a service?
A. AdaptabilityB. FlexibilityC. PerishabilityD. InseparabilityE. Individuality
http://sheilanorturingan.blogspot.com
6
Characteristics of Services
Intangibility
Inseparability
Variability
Perishability
http://sheilanorturingan.blogspot.com
4
4. Which of the following is not a characteristic of a service?
A. AdaptabilityB. FlexibilityC. PerishabilityD. InseparabilityE. Individuality
http://sheilanorturingan.blogspot.com
TOP 10 Learning Questions for
Ch 14 Developing Pricing Strategies and Programs
Meghann Zaragoza/Shy turinganApril 15, 2011
http://sheilanorturingan.blogspot.com
1. Consumers use PRICE as an indicator of _____________.
A. Product ComparabilityB. Product QuantityC. Product SuperiorityD. Product QualityE. None of the Above
56
http://sheilanorturingan.blogspot.com
1. Consumers use PRICE as an indicator of _____________.
A. Product ComparabilityB. Product QuantityC. Product SuperiorityD. Product QualityE. Product Individuality
57
http://sheilanorturingan.blogspot.com
Consumers arrive at Price Perceptions via 4 Key Points
Reference Prices
Price – quality Inferences
Price Endings
Price Cues
http://sheilanorturingan.blogspot.com
Because of PRICE, consumers make JUDGEMENTS when COMPARING SIMILAR PRODUCTS
59
From Philip Kotler’s, Marketing
Management, 13th Edition
$20.88 $14.68
400 Tablets
270 Tablets
http://sheilanorturingan.blogspot.com
1. Consumers use PRICE as an indicator of _____________.
A. Product ComparabilityB. Product QuantityC. Product SuperiorityD. Product QualityE. Product Individuality
60
http://sheilanorturingan.blogspot.com
TOP 10 Learning Questions for
Chapter 16 – Managing Retailing, Wholesaling, and
Logistics
Joseph Gabriel N. Morales/ Shy Turingan
April 14, 2011http://sheilanorturingan.blogspot.com
All are part of marketing decisions of retailers except:
A. Target MarketB. PricesC. ServicesD. Store atmosphereE. Store discounts
62
Question 7
http://sheilanorturingan.blogspot.com
Question 7
Product Assortment includes the ff except:
1. Length 2. Breadth3. Depth4. Consistency5. Cost
63
http://sheilanorturingan.blogspot.com
Product Assortment- What products and variety will be
offered?- Broadness & depth of products?
64
Cafeteria
Delicatessen
Small lunch counters
Restaurant
Broad
Narrow
ShallowDeep
Source: Marketing Management 13th Ed by Philip Kotlerhttp://sheilanorturingan.blogspot.com
Product Assortment
- What products and variety will be offered?
- Length (# of products in the product line)- Breadth (# of products company offers)- Depth (Different varieties of product)- Consistency (Rel. bet. Products in their
final destination)
65
Source: Marketing Management 13th Ed by Philip Kotlerhttp://sheilanorturingan.blogspot.com
Question 7
Product Assortment includes the ff except:
1. Length 2. Breadth3. Depth4. Consistency5. Cost
66
http://sheilanorturingan.blogspot.com
Chapter 17 Designing and Managing Integrated Marketing
Yang Zhao/Shy TuringanApril. 2011
TOP 10 Learning Question for
http://sheilanorturingan.blogspot.com
How many models of marketing communication mix?
A. 2B. 4C. 6D. 8E. 10
http://sheilanorturingan.blogspot.com
A variety of short-term incentives to encourage trial or purchase of a product or service
A. AdvertisingB. Sales and PromotionC. Events & ExperienceD. Public relations & PublicityE. Direct Marketing
http://sheilanorturingan.blogspot.com
Marketing Communication mix (8 major models of Communication)
Advertising Any paid form of non-personal and promotion of ideas, goods, or
services by an identified sponsor.
Sales Promotion A variety of short-term incentives to encourage trial or purchase of
a product or service
Events and experience Company-sponsored activities and programs designed to create
daily or special brand-related interactions
Public relations and publicity A program designed to promote or protect a company's image or
its individual products
http://sheilanorturingan.blogspot.com
Marketing Communication mix (8 major models of Communication)
Direct Marketing User of mail, Tel, fax, e-mail, or Internet to communicate directly
with or solicit response or dialogue from specific, customers and prospects.
Interactive Marketing Online activities and programs designed to engaged customers or
prospects and directly or indirectly raise awareness, improve image, or elicit sales of products and services
Word- of - Mouth Marketing People-to-people oral, written, or electronic communications that related to
merits or experiences of purchasing or using products or services.
Personal Selling Face-to-face interaction with one or more prospective purchasers for the
purpose of making presentations, answering questions, and procuring orders.
http://sheilanorturingan.blogspot.com
A variety of short-term incentives to encourage trial or purchase of a product or service
A. AdvertisingB. Sales and PromotionC. Events & ExperienceD. Public relations & PublicityE. Direct Marketing
http://sheilanorturingan.blogspot.com
TOP 10 Learning Questions for
Chapter 18 Managing Mass Communications
Francis Benson C. Hugo/ Shy Turingan
April 14, 2011
http://sheilanorturingan.blogspot.com
7. Which of the following refers to any paid form of nonpersonal presentation & promotion of ideas, goods or services by an identified sponsor ?
A. Sales promotion
B. Advertising
C. Public relations
D. Events and experiences
74
http://sheilanorturingan.blogspot.com
7. Mass Communication uses the following tools except:
A. Public RelationsB. Events & ExperienceC. AdvertisingD. Sales PromotionsE. Sales Communication
75
http://sheilanorturingan.blogspot.com
Public relations - maintaining public image for the business
a. speaking at conferencesb. working with the mediac. employee communication
76
Mass Communications use 4 PEAS tools
http://sheilanorturingan.blogspot.com
Events and experiences- becoming part of relevant
moments
77
Mass Communications use 4 PEAS tools
http://sheilanorturingan.blogspot.com
Advertising- persuading an audience to purchase or take some action on:
products ideas services
78
Mass Communications use 4 PEAS tools
http://sheilanorturingan.blogspot.com
Sales promotions- providing incentives to customers
to stimulate immediate salesExamples:
coupons product samples premiums freebies contests rebates
79
Mass Communications use 4 PEAS tools
http://sheilanorturingan.blogspot.com
7. Mass Communication uses the following tools except:
A. Public RelationsB. Events & ExperienceC. AdvertisingD. Sales PromotionsE. Sales Communication
80
http://sheilanorturingan.blogspot.com
TOP 10 Learning Questions for
Ch18: Managing Mass Communications
Ira A. Ong/ Shy TuringanApril 2011
http://sheilanorturingan.blogspot.com
1. Which of the 5Ms refers to the evaluation of advertising impact on sales?
A. MoneyB. MissionC. MediaD. MessageE. None of the above
http://sheilanorturingan.blogspot.com
1. 5Ms of Advertising Program includes the ff except:
A. MoneyB. MissionC. MediaD. MeasurementE. Mass Communication
http://sheilanorturingan.blogspot.com
In developing an advertising program, remember 5M’s!
Mission
Money
Message Media
Reference: Philip Kotler’s Marketing Management, 13th edition http://sheilanorturingan.blogspot.com
It helps to answer the following questions…
Mission
Money
Message Media
MeasurementReference: Philip Kotler’s Marketing Management, 13th edition http://sheilanorturingan.blogspot.com
How do we evaluate the results?
Measurement
Sales Impact Communication Impacthttp://sheilanorturingan.blogspot.com
1. 5Ms of Advertising Program includes the ff except:
A. MoneyB. MissionC. MediaD. MeasurementE. Mass Communication
http://sheilanorturingan.blogspot.com
TOP 10 Learning Questions for
Ch 19: Managing Personal Communications
Caroline P. Quarte/ Shy TuringanApril 2011
http://sheilanorturingan.blogspot.com
1. _____ is the use of consumer-direct channels to reach and deliver goods and services to customers without using marketing middlemen.
Answer
A. Direct communicationsB. Direct sellingC. Direct marketingD. Direct interaction
http://sheilanorturingan.blogspot.com
The following are examples of Direct Marketing except:
Question
A. CatalogB. Direct MailC. TelemarketingD. All of the aboveE. None of the above
http://sheilanorturingan.blogspot.com
TOP 10 Learning Questions for
Chapter 20 Introducing New Market Offerings
Louie Mark Quizon/ Shy TuringanApril 15, 2011
http://sheilanorturingan.blogspot.com
10. In the characteristics of an innovation, the following statements are true except:
A. Relative advantage is the degree to which a superseded idea is better than the innovation
B. Compatibility is the degree to which the innovation matches the values/norms of adopters
C. Complexity is the degree of difficulty in understanding or using the innovation
D. Divisibility is the degree to which an innovation can be tried on a limited basis
E. Communicability is the degree to which the beneficial results of use are observable or describable to others
92
http://sheilanorturingan.blogspot.com
10. The ff are features of Innovation, except:
A. Relative AdvantageB. CompatibilityC. ComplexityD. DiversityE. Divisibility
93http://sheilanorturingan.blogspot.com
94
What are the Features that Distinguishes an Innovation?
Relative Advantage
Compatibility
http://sheilanorturingan.blogspot.com
95
Innovation = better than the superseded idea
Relative Advantage
Compatibility
http://sheilanorturingan.blogspot.com
96
Harmony between innovation and values/norms of adopters
Relative Advantage
Compatibility
http://sheilanorturingan.blogspot.com
97
Complexity
Divisibility
Gauge of difficulty in understanding/using the innovation
http://sheilanorturingan.blogspot.com
98
Complexity
Divisibility
Tried on a limited basis?
http://sheilanorturingan.blogspot.com
99
Communicability
Beneficial results are observable and describable
http://sheilanorturingan.blogspot.com
10. The ff are features of Innovation, except:
A. Relative AdvantageB. CompatibilityC. ComplexityD. DiversityE. Divisibility
100
http://sheilanorturingan.blogspot.com
TOP 10 Learning Questions for
Tapping into Global Markets 21
Sandel, Lee Aizabel L./ Shy TuringanApril 14, 2011
http://sheilanorturingan.blogspot.com
102
6. Finnish cellular phone superstar Nokia customized its 6100 series phone for every major market. This is an example of….
A. Straight extensionB. Communication adaptationC. Product adaptationD. Communication extensionE. Product extension
http://sheilanorturingan.blogspot.com
Which of the ff statements is true?
103
Product Innovation alters the products to meet the local conditions or preferences.
Product Adaptation is completely creating a new product for the foreign market.
Both A & C A only None of the above
http://sheilanorturingan.blogspot.com
Product
International Product and Communication Strategies
104
Develop New Product
AdaptProduct
Do Not ChangeProduct
Dualadaptation
Productadaptation
Productinvention
Do Not ChangeCommunication
Adapt Communication
Straightextension
CommunicationadaptationC
om
mu
nic
ati
on
http://sheilanorturingan.blogspot.com
Product adaptation
105
PRODUCT ADAPTATION- alters the products to meet the local conditions or preferences. Whereas Product Innovation is completely creating a new product for the foreign market.
http://sheilanorturingan.blogspot.com
Which of the ff statements is true?
106
Product Innovation alters the products to meet the local conditions or preferences.
Product Adaptation is completely creating a new product for the foreign market.
Both A & C A only None of the above
http://sheilanorturingan.blogspot.com
TOP 10 Learning Questions for
Chapter 22: Managing A Holistic Marketing
Organization For The Long Run
Mira Lynn Serrano/ Shy TuringanApril 14, 2011
http://sheilanorturingan.blogspot.com
6. The following are different types of Marketing Control, except:
A. Annual Plan ControlB. Efficiency ControlC. Cost ControlD. Profitability ControlE. Strategic Control
108
http://sheilanorturingan.blogspot.com
6. Marketing Control which is used to examine whether the company is pursuing its best OPPORTUNITIES.
A. Annual Plan ControlB. Efficiency ControlC. Cost ControlD. Profitability ControlE. Strategic Control
109
http://sheilanorturingan.blogspot.com
110
Different Types of MARKETING CONTROL
• Top management• Middle management
Annual Plan control
• Marketing controllerProfitability control
• Line and Staff management• Marketing controller
Efficiency control
• Top management• Marketing Auditor
Strategic control
To examine whether the PLANNED RESULTS are
being achieved
http://sheilanorturingan.blogspot.com
111
Different Types of MARKETING CONTROL
• Top management• Middle management
Annual Plan control
• Marketing controllerProfitability control
• Line and Staff management• Marketing controller
Efficiency control
• Top management• Marketing Auditor
Strategic control
To examine where the company is making and losing MONEY
http://sheilanorturingan.blogspot.com
112
Different Types of MARKETING CONTROL
• Top management• Middle management
Annual Plan control
• Marketing controllerProfitability control
• Line and Staff management• Marketing controller
Efficiency control
• Top management• Marketing Auditor
Strategic control
To evaluate and improve the spending efficiency
and impact of marketing EXPENDITURES
http://sheilanorturingan.blogspot.com
113
Different Types of MARKETING CONTROL
• Top management• Middle management
Annual Plan control
• Marketing controllerProfitability control
• Line and Staff management• Marketing controller
Efficiency control
• Top management• Marketing Auditor
Strategic control
To examine whether the Company is pursuing its
best OPPORTUNITIES
http://sheilanorturingan.blogspot.com
6. Marketing Control which is used to examine whether the company is pursuing its best OPPORTUNITIES.
A. Annual Plan ControlB. Efficiency ControlC. Cost ControlD. Profitability ControlE. Strategic Control
114
http://sheilanorturingan.blogspot.com
TOP 10 Learning Questions for
Setting Product Strategy #28
Ivy Villamor/ Shy TuringanApril 14, 2011
http://sheilanorturingan.blogspot.com
7. Which of the following is false about Packaging?
A. It is the customer’s 1st encounter with the product which could turn buyer on or off.
B. It is designing and producing container for a product.
C. Convey descriptive and persuasive information is a packaging objective.
D. All of the aboveE. None of the above
116
http://sheilanorturingan.blogspot.com
The following are Packaging Objectives, except:
1. Identify the brand2. Convey descriptive and persuasive
information3. Facilitate product transportation and
protection4. Assist at-home storage5. None of the above
http://sheilanorturingan.blogspot.com
Concept 8: Pack, Label, Sold Out!
Packaging – designing and producing container for a product
Physical products needs packaging and labelling
Well designed packages build brand equity and drive sales.
Packaging is customer’s 1st encounter which
could turn buyer on or offhttp://sheilanorturingan.blogspot.com
Concept 8: Pack, Label, Sold Out!
Packaging Objectives Identify the brand Convey descriptive
and persuasive information
Facilitate product transportation and protection
Assist at-home storage
Aid product consumption
http://sheilanorturingan.blogspot.com
The following are Packaging Objectives, except:
1. Identify the brand2. Convey descriptive and persuasive
information3. Facilitate product transportation and
protection4. Assist at-home storage5. None of the above
http://sheilanorturingan.blogspot.com
top related