1 Stephen P. Ashkin 812 / 332-7950 SteveAshkin@AshkinGroup.com What Green Cleaning Can Mean For You? BSCAI, Orlando, FL April 2, 2005.

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Stephen P. Ashkin812 / 332-7950SteveAshkin@AshkinGroup.com

What Green Cleaning Can Mean For You?

BSCAI, Orlando, FL

April 2, 2005

2BSCAI – An Introduction to Green Cleaning

Never doubt that a small group of thoughtful, committed citizens

can change the world.

In fact, it’s the only thing that ever has.

Margaret Mead

3BSCAI – An Introduction to Green Cleaning

How Big Is Your Piece Of The Pie? Is It Growing?

$150 billion industry Cleaning industry minimal real growth Growth through taking market share Green can help

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Why build green?

Sell Price

Const Cost

Utilities

Maintenance

$250,000

$175,000

$500/month

$20/month $30/month

$250/month

$177,500

?????

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Why build green?

Sell Price

Replacement

Utilities

Maintenance

$500,000

New roof, furnace, A/C

$3,000/month

$40/month $60/month

$1,500/month

$0

15 years later

?????

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Define “Green” Cleaning…products and services that reduce the

health and environmental impacts compared to similar products and services used for the same purpose.”

Executive Order 13101

Green Cleaning: Cleaning to protect health without harming the environment.

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Define “Green” Cleaning Chemicals:

Cleaners: Green Seal GS-37 Others: Low VOC Floor Finish: Sustainable, metal-free Hand Soaps: Non-antimicrobial

Paper & Liners: Comprehensive Procurement Guidelines Green Seal Chlorine-Free Paper Association

Equipment Vacuums: CRI Green Label Program Floor Machines: Vacuum attachments

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Define “Green” Cleaning (cont) Entry mats Tools & Equipment:

Micro-fiber mops & cloths Vapor machines High-efficiency carpet extractors Water-conserving tools & devices

Recycling Integrated Pest Management Energy Other:

Procedures Stewardship Communications

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The Impact of Cleaning on…

Building Owners & Managers Complaints Tenant Retention

Profitability Vacancy Costs Sales Space Improvements

Marketing Avoid Regulations

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The Impact of Cleaning on…

Building Tenants/Occupants Productivity

$160/sq ft 2% - 7% $3+/sq ft

Litigation Marketing

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The Impact of Cleaning on…

Product Users Health Worker’s Comp Turnover

Recruiting Hiring Training Impact on service

3 Million custodians

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The Environment 6 Billion pounds of chemicals 35 Billion plastic trashcan liners 4.5 Billion pounds of janitorial paper 500 Millions of pounds of equipment

The Impact of Cleaning on…

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Federal Agencies: US General Services Administration, Interior, Defense, Ag, EPA...

States: Massachusetts, Minnesota, California, Pennsylvania, Vermont, Washington….

Counties & Municipalities: King County, WA, Phoenix, AZ, Santa Monica, CA, Austin, TX….

Schools & Universities: Chicago, Pittsburgh, Washington State

Health Care: Hackensack, Kaiser Permanente, Catholic Hospitals

Commercial Office Buildings: US Green Building Council: LEED for Existing Buildings

Markets for Green

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Federal Agencies: US General Services Administration, Interior, Defense, Ag, EPA...

States: Massachusetts, Minnesota, California, Pennsylvania, Vermont, Washington….

Counties & Municipalities: King County, WA, Phoenix, AZ, Santa Monica, CA, Austin, TX….

Schools & Universities: Chicago, Pittsburgh, Washington State

Health Care: Hackensack Medical Center, Kaiser Permanente, Catholic Hospitals

Commercial Office Buildings: US Green Building Council: LEED for Existing Buildings

Markets for Green

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FAR Section 23.7 “…consider environmental factors when purchasing products and services

E.O. 13101 Greening the Gov’t Through Waste Prevention, Recycling and Federal Acquisition

E.O. 13148 Greening the Government Through Leadership in Environmental Management

RCRA Section 6002 Comprehensive Procurement Guidelines …recycled content in janitorial items

MOA Aug. 2000. Committee on Purchase, NISH, NIB, Dept of Interior and EPA

USGBC LEED Rating System

Markets: Federal Agencies

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FAR Section 23.7 “…consider environmental factors when purchasing products and services

E.O. 13101 Greening the Gov’t Through Waste Prevention, Recycling and Federal Acquisition

E.O. 13148 Greening the Government Through Leadership in Environmental Management

RCRA Section 6002 Comprehensive Procurement Guidelines …recycled content in janitorial items

MOA Aug. 2000. Committee on Purchase, NISH, NIB, Dept of Interior and EPA

USGBC LEED Rating System

Markets: Federal Agencies

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Markets: Schools Focus on Kids

Kids are not miniature adults Student Performance

Charles Young Elementary School Improvements on Standardized Tests Creating a better learning environment

Declining budgets – tie to education Influencers

CHPS EPA Tools for Schools PTA/PTO Healthy Schools Organizations Unions – NEA & AFT

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Markets: Health Care Focus on “Healthcare

Without Harm” Critical, Semi-Critical & Non-

Critical Cleaning Hazardous waste, mercury, recycling Declining budgets – tie to health outcomes Influencers

Health Care Without Harm Hospitals for a Healthy Environment IEHA, ASHES, EPA Other

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Markets: Hospitality Focus on “green” and upscale facilities Issues

IAQ (i.e. fragrances) Residential Issues (i.e. dust mites)

Laundry & Warewashing Cost

Products Procedures

Marketing Influencers

Green Hotel Association Green Seal EPA

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Markets: Commercial Buildings Focus on “Green” buildings

Public buildings (longevity) Vulnerable occupants High profile and Mission

Cost Products Procedures

Declining budgets – tie to: Better productivity Improved health Reduced liability

Influencers USGBC

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Commercial Office Buildings

191 Certified Projects 1,800+ Registered Projects

Feds – GSA, DoD, EPA, USPS, DOI, USDA States – MO, NY, PA, CA, WI, WA, OR… Cities – Chicago, LA, NYC, Austin, LV… Universities – Washington, MIT, Duke, UM… K-12 -- Detroit & Seattle Public Schools… Building Owners – CB Rich Ellis, Hines…

2,000+ Unregistered Projects

US Green Building CouncilLEED for New Construction

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US Green Building CouncilLEED for Existing Buildings

Cleaning Industry Can Deliver 13+ Credits (Plus 1 to 5 Innovation Credits): Sustainable Sites (2+) Water Efficiency Energy and Atmosphere (++) Materials and Resources (6) Indoor Environmental Quality (5++) Innovation Credits (?)

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US Green Building CouncilLEED for Existing Buildings 85 Total Points (Credits)

Certified: 32-39 points Silver: 40-47 points Gold: 48-63 points Platinum: 64+ points

Cleaning Industry – 13 Points (Credits) Certified: 40% Silver: 33% Gold: 27% Platinum 20%

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LEED for Existing BuildingsThe Value/Cost of a Point Sustainable Sites Credit 7.2

Reduced Heat Islands – Roof Surfaces City Hall, Chicago, Illinois

$450,000

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Why Others Want It(It’s NOT Just About LEED Credits) Reduce environmental

and health impacts

Reduce liability, legal costs and insurance

Reduce regulatory and inspection load

Improve tenant satisfaction Improve tenant retention Improve productivity Improve “product” quality Improved quality of work life Improve employee retention

It’s GOOD Business!

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No Matter the Size of Your Piece of Pie

Green Can Help It Grow

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Final Thoughts Green Cleaning can re-establish our

industry’s “value” as essential to protecting public health, improving performance and productivity.

Green Cleaning can make an enormous impact towards reducing our impact on the environment.

What would happen to our industry if building owners decided they needed to clean 25% more?

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Let’s Talk Green www.bscai.org www.usgbc.org www.GreenSeal.org www.scorecard.org/chemical-profiles/index.tcl

(to learn about chemicals) www.NewDream.org (green purchasing) www.h2e-online.org (health care) www.chps.net (schools) www.HealthySchoolsCampaign.org (schools)

www.AshkinGroup.com -- DestinationGreen

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DestinationGreen Free e-newsletter to help sales

people sell more green products

Go to www.AshkinGroup.com

Click on link to DestinationGreen

Enter email address to subscribe

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Making the world a cleaner, safer, healthier place

… one building at a time.

Thank Thank

YouYouThe Ashkin Group

812 / 332-7950SteveAshkin@AshkinGroup.co

mwww.AshkinGroup.com