1 Stephen P. Ashkin 812 / 332-7950 [email protected] om What Green Cleaning Can Mean For You? BSCAI, Orlando, FL April 2, 2005
Dec 14, 2015
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Stephen P. Ashkin812 / [email protected]
What Green Cleaning Can Mean For You?
BSCAI, Orlando, FL
April 2, 2005
2BSCAI – An Introduction to Green Cleaning
Never doubt that a small group of thoughtful, committed citizens
can change the world.
In fact, it’s the only thing that ever has.
Margaret Mead
3BSCAI – An Introduction to Green Cleaning
How Big Is Your Piece Of The Pie? Is It Growing?
$150 billion industry Cleaning industry minimal real growth Growth through taking market share Green can help
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Why build green?
Sell Price
Const Cost
Utilities
Maintenance
$250,000
$175,000
$500/month
$20/month $30/month
$250/month
$177,500
?????
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Why build green?
Sell Price
Replacement
Utilities
Maintenance
$500,000
New roof, furnace, A/C
$3,000/month
$40/month $60/month
$1,500/month
$0
15 years later
?????
6BSCAI – An Introduction to Green Cleaning
Define “Green” Cleaning…products and services that reduce the
health and environmental impacts compared to similar products and services used for the same purpose.”
Executive Order 13101
Green Cleaning: Cleaning to protect health without harming the environment.
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Define “Green” Cleaning Chemicals:
Cleaners: Green Seal GS-37 Others: Low VOC Floor Finish: Sustainable, metal-free Hand Soaps: Non-antimicrobial
Paper & Liners: Comprehensive Procurement Guidelines Green Seal Chlorine-Free Paper Association
Equipment Vacuums: CRI Green Label Program Floor Machines: Vacuum attachments
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Define “Green” Cleaning (cont) Entry mats Tools & Equipment:
Micro-fiber mops & cloths Vapor machines High-efficiency carpet extractors Water-conserving tools & devices
Recycling Integrated Pest Management Energy Other:
Procedures Stewardship Communications
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The Impact of Cleaning on…
Building Owners & Managers Complaints Tenant Retention
Profitability Vacancy Costs Sales Space Improvements
Marketing Avoid Regulations
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The Impact of Cleaning on…
Building Tenants/Occupants Productivity
$160/sq ft 2% - 7% $3+/sq ft
Litigation Marketing
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The Impact of Cleaning on…
Product Users Health Worker’s Comp Turnover
Recruiting Hiring Training Impact on service
3 Million custodians
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The Environment 6 Billion pounds of chemicals 35 Billion plastic trashcan liners 4.5 Billion pounds of janitorial paper 500 Millions of pounds of equipment
The Impact of Cleaning on…
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Federal Agencies: US General Services Administration, Interior, Defense, Ag, EPA...
States: Massachusetts, Minnesota, California, Pennsylvania, Vermont, Washington….
Counties & Municipalities: King County, WA, Phoenix, AZ, Santa Monica, CA, Austin, TX….
Schools & Universities: Chicago, Pittsburgh, Washington State
Health Care: Hackensack, Kaiser Permanente, Catholic Hospitals
Commercial Office Buildings: US Green Building Council: LEED for Existing Buildings
Markets for Green
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Federal Agencies: US General Services Administration, Interior, Defense, Ag, EPA...
States: Massachusetts, Minnesota, California, Pennsylvania, Vermont, Washington….
Counties & Municipalities: King County, WA, Phoenix, AZ, Santa Monica, CA, Austin, TX….
Schools & Universities: Chicago, Pittsburgh, Washington State
Health Care: Hackensack Medical Center, Kaiser Permanente, Catholic Hospitals
Commercial Office Buildings: US Green Building Council: LEED for Existing Buildings
Markets for Green
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FAR Section 23.7 “…consider environmental factors when purchasing products and services
E.O. 13101 Greening the Gov’t Through Waste Prevention, Recycling and Federal Acquisition
E.O. 13148 Greening the Government Through Leadership in Environmental Management
RCRA Section 6002 Comprehensive Procurement Guidelines …recycled content in janitorial items
MOA Aug. 2000. Committee on Purchase, NISH, NIB, Dept of Interior and EPA
USGBC LEED Rating System
Markets: Federal Agencies
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FAR Section 23.7 “…consider environmental factors when purchasing products and services
E.O. 13101 Greening the Gov’t Through Waste Prevention, Recycling and Federal Acquisition
E.O. 13148 Greening the Government Through Leadership in Environmental Management
RCRA Section 6002 Comprehensive Procurement Guidelines …recycled content in janitorial items
MOA Aug. 2000. Committee on Purchase, NISH, NIB, Dept of Interior and EPA
USGBC LEED Rating System
Markets: Federal Agencies
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Markets: Schools Focus on Kids
Kids are not miniature adults Student Performance
Charles Young Elementary School Improvements on Standardized Tests Creating a better learning environment
Declining budgets – tie to education Influencers
CHPS EPA Tools for Schools PTA/PTO Healthy Schools Organizations Unions – NEA & AFT
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Markets: Health Care Focus on “Healthcare
Without Harm” Critical, Semi-Critical & Non-
Critical Cleaning Hazardous waste, mercury, recycling Declining budgets – tie to health outcomes Influencers
Health Care Without Harm Hospitals for a Healthy Environment IEHA, ASHES, EPA Other
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Markets: Hospitality Focus on “green” and upscale facilities Issues
IAQ (i.e. fragrances) Residential Issues (i.e. dust mites)
Laundry & Warewashing Cost
Products Procedures
Marketing Influencers
Green Hotel Association Green Seal EPA
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Markets: Commercial Buildings Focus on “Green” buildings
Public buildings (longevity) Vulnerable occupants High profile and Mission
Cost Products Procedures
Declining budgets – tie to: Better productivity Improved health Reduced liability
Influencers USGBC
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Commercial Office Buildings
191 Certified Projects 1,800+ Registered Projects
Feds – GSA, DoD, EPA, USPS, DOI, USDA States – MO, NY, PA, CA, WI, WA, OR… Cities – Chicago, LA, NYC, Austin, LV… Universities – Washington, MIT, Duke, UM… K-12 -- Detroit & Seattle Public Schools… Building Owners – CB Rich Ellis, Hines…
2,000+ Unregistered Projects
US Green Building CouncilLEED for New Construction
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US Green Building CouncilLEED for Existing Buildings
Cleaning Industry Can Deliver 13+ Credits (Plus 1 to 5 Innovation Credits): Sustainable Sites (2+) Water Efficiency Energy and Atmosphere (++) Materials and Resources (6) Indoor Environmental Quality (5++) Innovation Credits (?)
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US Green Building CouncilLEED for Existing Buildings 85 Total Points (Credits)
Certified: 32-39 points Silver: 40-47 points Gold: 48-63 points Platinum: 64+ points
Cleaning Industry – 13 Points (Credits) Certified: 40% Silver: 33% Gold: 27% Platinum 20%
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LEED for Existing BuildingsThe Value/Cost of a Point Sustainable Sites Credit 7.2
Reduced Heat Islands – Roof Surfaces City Hall, Chicago, Illinois
$450,000
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Why Others Want It(It’s NOT Just About LEED Credits) Reduce environmental
and health impacts
Reduce liability, legal costs and insurance
Reduce regulatory and inspection load
Improve tenant satisfaction Improve tenant retention Improve productivity Improve “product” quality Improved quality of work life Improve employee retention
It’s GOOD Business!
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No Matter the Size of Your Piece of Pie
Green Can Help It Grow
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Final Thoughts Green Cleaning can re-establish our
industry’s “value” as essential to protecting public health, improving performance and productivity.
Green Cleaning can make an enormous impact towards reducing our impact on the environment.
What would happen to our industry if building owners decided they needed to clean 25% more?
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Let’s Talk Green www.bscai.org www.usgbc.org www.GreenSeal.org www.scorecard.org/chemical-profiles/index.tcl
(to learn about chemicals) www.NewDream.org (green purchasing) www.h2e-online.org (health care) www.chps.net (schools) www.HealthySchoolsCampaign.org (schools)
www.AshkinGroup.com -- DestinationGreen
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DestinationGreen Free e-newsletter to help sales
people sell more green products
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Making the world a cleaner, safer, healthier place
… one building at a time.
Thank Thank
YouYouThe Ashkin Group
812 / [email protected]
mwww.AshkinGroup.com