Transcript
Blogging For Irish Businesses
Launched in June 2003. “The ups and downs of running an internet business in Dublin” Typepad -> Blogger -> Wordpress
Brightspark Blog
718 posts (since 2008) | 1,015 approved commentsAwards there have been some…
Brightspark Blog
Usually - but not always - written by 1
person Updated regularlyWritten on a topic – but that can be anything!
Great for search engine optimisation Drives traffic to your website
Humanises your organisation Tell your story Share your vision Promotes your services
What & Why Blog?
Great Irish Blogs
Great Irish Blogs
Great Irish Blogs
Great Irish Blogs
Great Irish Blogs
Great Irish Blogs
Great Irish Blogs
PlanningPersonality
PerseverancePromoting
How To Do It Right
Who is your audience? What will your blog be about?
Are there similar ones out there?
1. Planning
Reveal yourselfDon’t be afraid to have
opinionsTell stories
Relate things from real life
2. Personality
Make A Plan… and stick to it!
3. Perseverance
Google is your number 1 What are your target search terms Categories/Tags
Google AuthorshipRead other blogs
Comment. Guest PostSocial links Twitter Facebook
4. Promoting
Thank you for listening!
Any questions?
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