Week #2: It’s Time to Blog ~ Finding Your Voice with Shannon Bowen-Kelsick www.sbkelsick.com @sbkelsick
Jun 23, 2015
Week #2: It’s Time to Blog ~ Finding Your Voice
with Shannon Bowen-Kelsickwww.sbkelsick.com
@sbkelsick
What is a blog ?
• Web content• Not necessarily personal
@sbkelsick
Why Blog ?
• Easy to update your website with a blog• Brand yourself and & business• Express yourself ~ hone your passion• SEO! Help people find you & your business
@sbkelsickWritten by Mitch Joel in “Bring back the Corporate Blog” May 2014
Blog Platform Choices
@sbkelsick
What to write about:
• Your business services• Your portfolio• Your experiences, thoughts, questions• Events (yours, ones you attend, ones your audience is interested in)
• How to or help doc• Curation of other great material• Images, videos• Resources like other blogs, books, speakers
• Interview people!@sbkelsick
What to write about – Books
@sbkelsick
What to write about – Interviews
@sbkelsick
What to write about – Events
@sbkelsick
What to write about – Curation
@sbkelsick
What to write about – How To’s
@sbkelsick
Get inspired, where to find content
• Magazines• Blogs• News• Podcasts• Google Alerts• Events• Books• Customers!
Group Exercise: 1. Choose our group topic
of interest2. Find an interesting blog
post about your topic3. Find a podcast about a
topic, come up with a blog post idea
4. Google the topic, find an infographic
5. Google Books about the topic, find a list of books you will read then recommend
@sbkelsick
How to write
• When– When you are inspired– Carve out the time, schedule!– All at once, pre-publish– When you find new content
• Tools– Journal– Storyboard– Evernote– Notepad!
@sbkelsick
SEO basicssearch engine optimization
• Article titles matter• Picture names matter• Watch your analytics (WordPress or Google)• Who is looking for you?
– Exercise: Answer this question: What is your customer typing into a search engine that you want your website to appear? List 5 things
@sbkelsick
WordPress Site Stats Example
Honing and Communicating Your Passion/Brand
• Allow your blog to change and morph as you hone your passions and your brand
• Try things!• Write from the heart, with personality and character
@sbkelsick
Remember!
How to make things easier
• Making blogging a habit, just do it for a while
• Just click publish• Blogging Planners• Carving time out to write
@sbkelsick
Blog On. with Shannon Bowen-Kelsick
www.sbkelsick.com@sbkelsick